Proceedings of the 21st International Conference on Industrial Engineering and Engineering Management 2014

Study on Marketing Strategy for Aviation Manufacturing Enterprise Based on Domestic Military Market

Li Zhang, Fajie Wei, Shan Lu
Corresponding author
Aviation manufacturing enterprises, military market, marketing strategy
Recent years, government is actively promoting innovation in technology defense industry by breaking the closed system and introducing the market competition mechanism, hoping to make full use of the whole social resources and improve weaponry and equipment production capacity. To seek for survival and development, aviation manufacturing enterprises need to adjust to the new environment. In-depth study of the characteristics of the military market and the establishment of an effective marketing system are required to vigorously develop the military market and improve the efficiency of enterprise itself.
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