Proceedings of the 2014 Conference on Informatisation in Education, Management and Business

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129 articles
Proceedings Article

Nature: Ecological Root of National Literature -National Ecological Literature Exploration 2

Huang Wenji, Huang Bingsheng
From the ecological literature view, “nature” is an essential characteristic of ethnic literature and art. There have been many views of nature at all times and in all countries, but the “nature” in ethnic literature and art has its own special meaning and definition, which is the footstone, flesh and...
Proceedings Article

Features Of Ceramic English And Its Aesthetic Orientation In The Translation

Wu Jun-Fang, Wang Fang-Li
This article consists of the following parts: First, describes how to form the ceramic English and significance of the development of ceramic English.Second, introduces three main features of the ceramic English. Finally, analyzes the aesthetic orientation of ceramic English in the translation from four...
Proceedings Article

The Cultivation of English Listening and Speaking Skills of College Students

Han Xiulian, Ran Yawei
With the rapid development and popularization of multimedia and network, English learning is undergoing a historic transformation. Making full use of network technology to cultivate students' ability of listening, speaking, reading and writing, and enhancing English language skills to achieve the target...
Proceedings Article

Researches On The Positioning And Objectives Of University Language Teaching

Xue Minghui
This article consists of the following parts: First, introduces the positioning of university language courses nature from three aspects. Second, describes the positioning of university language courses type. Third, analyzes the basis for establishing the goal of university language courses.Finally,...
Proceedings Article

Relative research of creative Writing and industries about creative culture

Zhao Guangzhi
Creative Writing has been carried out in foreign countries since long time ago, the development has been very mature now, while in our literary education, creative writing is still a vacancy field, genius writers are not trained, but gifted writer needs train. Chinese writing education obvious have shortcomings...
Proceedings Article

Implications of postmodern thinking on Chinese Language and Literature Teaching

Li Yan
With the continuous deepening of China's reform of higher education, post-modern educational be thought as a new educational theories, it has a great reference on teaching Chinese language and literature, opened up a new path for teaching Chinese language and literature. Postmodern Education has challenged...
Proceedings Article

The Design Of Situational Teaching Method In English Vocabulary Teaching

Wang Ruiyang
This study attempts to explore the effectiveness of english vocabulary situational teaching method by observing and analyzing the situation to two classes of English vocabulary teaching comparative experiments.Firstly, this article defined the research purpose, and then describes the research method,...
Proceedings Article

The Current Situation and Prospects of China's Higher Education of English in General Education

Wang Luoxia, Li Zongju
General education is an important part of education; it aims to cultivate students to be person and citizens of high responsibility. It is the product of combination between liberal education and American education. China's Higher Education of English is still facing many challenges. Liberal education...
Proceedings Article

The Role of Cognitive Linguistics in Promoting the Language Research

Wang Dapeng
Cognitive Linguistics of language is built on the basis of our experience of the world above. Cognitive Linguistics has a profound reflection and re-recognition for some traditional language problems, and put forward new insights and explanations. Shift from objectivist view of cognition and language...
Proceedings Article

The role of English Corpus in Promoting the Research of English Teaching

Wang Dapeng
The corpus is presented in a large number of real examples in the context of co-occurrence data or presented in a form conducive to attracting the attention of learners; strengthen the learner's memory, to help learners acquire the use of semantic and contextual summary of the law. English corpus has...
Proceedings Article

The Study of Corpus as a Tool to Promote the Development of English Teaching

Wang Dapeng
Foreign practice teaching, carried by corpus, play an important role in fostering applied talents of high level of language skills , elaborated direction and prospects of Corpus building for the practical teaching mode, Corpus teaching practice play an important role in foreign language.
Proceedings Article

The Problems and Prospect Analysis of Corpus-based Translation Studies

Wang Dapeng
The nearly 20-year development of Corpus-based Translation Studies is a cycle process to "raise a question-- resolve the problem-- eliminate errors-- raise new questions” in terms of object of study and methodology. In terms of the study objects, mainly for language translation, text description of the...
Proceedings Article

On the Significance of English Classroom Discourse Corpus Construction

Wang Dapeng
Classroom discourse can be a direct response to the quality and effectiveness of classroom teaching. The building of college English classroom discourse corpus can study the discourse relationship between teachers and students, classroom teaching effects and the problems that exist in teaching. According...
Proceedings Article

Optimization of College English Teaching under the Environment of Quality Education

Xie Fang
In order to meet the needs of talents in the new era for the state and society, college English teaching goal proposed by the Ministry of Education is to develop students’ ability to use English. For this reason, college English teaching should change teaching philosophy, from the existing examination...
Proceedings Article

Significance of knowledge of English and American Literature to English learning

Xie Fang
English Courses are mostly focused on teaching and mastering grammar terms, it allows students to learn English in a mechanical process and monotonous process related to the memorization of words, also produces learning burnout, and the knowledge is very detrimental to learning. Through a new teaching...
Proceedings Article

Anxiety about English Language Learning among University Students

Ni Na
This study is designed to identify and compare the levels of anxiety experienced by a randomly selected sample of second and third-year English learners in Nanyang Institute of Science and Technology and to investigate the independent and interactive effects of gender factor with language proficiency...
Proceedings Article

Sense Relations and the Applications In English Vocabulary Teaching

Guan Jian
Vocabulary acquisition is central to language learning and of critical importance to the students. There are many occasions when students cannot use words precisely and correctly due to their inadequacy of vocabulary knowledge. This paper aims to prove the significance of sense relations construction...
Proceedings Article

Feasible Strategies for Oral English Teaching

Guan Jian
Nowadays, although the college students’ enthusiasm for oral English learning has increased, their oral English proficiency is far from satisfactory. In order to explore the problems and barriers in the oral English teaching and to find the feasible teaching strategies for efficient oral English learning,...
Proceedings Article

Research on Correlation between learning style, learning strategy of students and English Teaching Effect

Guan Jian
The objective of the research is to investigate if the learning style and learning strategy of students relates to English achievement. The writer tries investigating the correlation between overall learning style, learning strategy and English learning level. The research results indicate that the students...
Proceedings Article

Foreign Language Teachers' Roles and Training in Inter-cultural Education under the New Situation

Guan Jian
Under the new situation, how to face the communication barriers and possible conflicts brought from the different cultures is a problem which needs to be solved in the intercultural communication. Meanwhile, it also brings new challenges to the foreign language teachers, the main participants of the...
Proceedings Article

Encouraging Discourses and English Language Teaching in University Classroom Interaction

Wang Yiqiao
The traditional teaching mode is a teacher-centered pattern, in which teachers give lectures and students take notes without much expression and communication in classroom interactions. However, various classroom experiments have proved that the student-centered teaching pattern has so many advantages....
Proceedings Article

Application of “Reading Circles” in College English Teaching

Liang Yueqiao
Reading Circle is popular in libraries, educational institutions in the USA, Canada and some other countries. It has become an effective technique to improve students’ reading ability and socializing skill. The application of reading circles in the teaching of College English in a Chinese college is...
Proceedings Article

The Non-verbal Communication in English Classroom Teaching

Zhang Di
As a new and exciting science, however, the non-verbal communication takes a significant place in the English classroom teaching. This thesis starts from the definitions of the Non-verbal communication and focuses on some usages of the Non-verbal communication in English classroom teaching on the basis...
Proceedings Article

Analysis on Micro-Course Teaching for Optimizing Higher Vocational P.E Teaching Mode---Taking Gas Volleyball as an Example

Zhuo Ni
This paper introduces the concept and features of the micro-course, and for the fabrication, application and management of P.E micro-course, it puts forward the advice and suggestions for the P.E teaching informationization resource construction, in order to seek for the best way of P.E micro-course...
Proceedings Article

Affective Factors in Second Language Acquisition and Its Application to Foreign Language Teaching

Li Xiao-yan
There are many factors influencing learner’s foreign language ability. With the basic principles of psycholinguistics, the author mainly analyses the affective factors in second language acquisition and put forward some suggestions for developing the positive role of the affective factors so as to increase...
Proceedings Article

Research On Library Service Quality Optimization Under "Reader-centered"

Jin Jin
Since the 1990s, libraries gradually established the service concept of "Reader-centered". In practice, however, many libraries still can not get rid of the traditional philosophy shackles of "Literature-centered". This paper analyzed the main performance of poor implement on the concept of "Reader-centered"...
Proceedings Article

The Analysis of the Rhetorical Device—Pun in the Ogura Anthology of One Hundred Tanka-poems

Li Ya-ling
Pun is one of the most important rhetorical devices in Japanese Waka, which not only plays a significant role in creating the poetic conceptualization of implicitness and obscurity, but also is closely related to the Japanese daily thinking mode. “The Ogura Anthology of One Hundred Tanka-poems” is an...
Proceedings Article

Explore the French language teaching practice model based on the ability of language

Wu Hui
According to the students' language skills in French professional status and employment needs, traditional French teaching model is gradually showing some drawbacks. According to the characteristics and needs of the teaching of French and combined with the practical experience of classroom teaching language...
Proceedings Article

Reader-Response Approach to On-Line Collaborative Translation of Popular Literatures in China

Xu Huiyan
This paper mainly analyses the on-line collaborative translation of popular literatures taking the translations of Harry Potter as an example. Based on the transactional reader-response theory and social reader-response theory, it discusses the transaction among source text, target text, source text...