Proceedings of the 2015 Conference on Informatization in Education, Management and Business

Session: 3. E-Business E-Government and E-Commerce

36 articles
Proceedings Article

Research on Novel Pattern and Approach for Mobile Internet Marketing based on Data Mining and Information Fusion Techniques

Chai Shaozong
In this paper, we conduct theoretical research on the novel pattern and approach for mobile Internet marketing based on data mining and information fusion algorithms. At present, with the globalization of economy, Internet technology and information technology as the characteristics of the new economy,...
Proceedings Article

Research on Construction Project Cost Control System based on Multivariate Optimization Theory

Xu Feng
In this paper, we research on the construction project cost control system based on multivariate optimization theory. With the development of economy, under the planned economy system construction enterprise according to the national plan for the construction of model no longer exists, the establishment...
Proceedings Article

Research on the Influence of Policies Guided Economy to Chinese Garment Industry and the Corresponding Innovation Education Pattern in Colleges and Universities

Han Jiarong
In this paper, we research on the perspective of the influence of policies guided economy to Chinese garment industry and the corresponding innovation education pattern in colleges and universities. Currently, the world is undergoing profound changes, the economic globalization by leaps and bounds. Vocational...
Proceedings Article

Research on the Reasonable Strategy of the Development of Commercial Banks under the Perspective of P2P Internet Financial Risks

Li Liqin
In this paper, we conduct research on the reasonable strategy of the development of commercial banks under the perspective of P2P Internet financial risks. P2P financial model mainly for China's small and medium enterprises and individuals to provides financing services. Generally need to use e-commerce...
Proceedings Article

Research on Business English Cross-cultural Communication Activity Context and Interactive Communication Mechanism

Liu Danxia, Wang Lijun
In this paper, we conduct research on the business English cross-cultural communication activity context and interactive communication mechanism. Culture is the spirit of human creation achievements and composite material research, language is the best carrier of culture, is the core of the culture and...
Proceedings Article

Design and Implementation of Electronic Network System of Taxation based on the Internet and Big Data Perspective

Peng Chen
In this paper, we conduct theoretical design and implementation of electronic network system of taxation base on the internet and big data perspective. On the Internet, through the information system realizes the tax department and relevant government departments and the information communication and...
Proceedings Article

Approaches and Countermeasures of Developing Low Carbon Economy for the Twelfth Five-Year Plan of Ningxia Hui Autonomous Region

Song Xinxin, Liu Ting
The mode of developing Low carbon economy is an innovation, which indicates the adjustment and innovation of energy structure, industrial structure and technology . It is also a common way of pursuing sustainable development around the world. Ethnic people of Ningxia have made great achievements in economic...
Proceedings Article

Research on the New Pattern and Applications of Incentive Control Mechanism on Enterprise Human Resource Management

Su Xiaomei
In this paper, we conduct research on the new pattern and applications of incentive control mechanism on enterprise human resource management. Enterprise's development cannot leave the support of talents, the key link to attract and retain talent is to do a good job in human resources management of human...
Proceedings Article

Research on the New Pattern and Methodology of Enterprise Operation and Management in the Big Data Information Era

Wang Dahai
In this paper, we conduct research on the new pattern and methodology of enterprise operation and management in the big data information era. Under the environment of big data management decision puts forward new requirements on knowledge discovery. Big data mass, value diversity, dynamic and sparse,...
Proceedings Article

Research on the Applications of Flip Mode Technology in High Bridge Pier Construction Project and Quality Control

Wang Feng, Lai Xiao, Wen Zhen
In this paper, we conduct research on the applications of flip mode technology in high bridge pier construction project and quality control. Double mode refers to the construction of the piers of the bridge with three template mutual disassembly, constantly improve pier height, use the crane cut large...
Proceedings Article

Research on the Enterprise Management and Employee Incentive Mechanism under the Environment of Enterprise Social Networks

Wang Xia
In this paper, we conduct research on the enterprise management and the related employee incentive mechanism under the environment of enterprise social networks. As the sharp change in the environment, the enterprise how to win the competitive advantage for a long time which caused many strategic management...
Proceedings Article

Research and the Principle Technique of Intelligent Warehouse System based on RFID and Theory of Data Center

Wang Xuesong, Feng Guangzhan
In this paper, we conduct research on the principle technique of intelligent warehouse system based on RFID and theory of data center. Warehouse management and accurate positioning is a very important link in the whole management process, in order to ensure timely and accurate stock, inventory control...
Proceedings Article

Design and Implementation of Agricultural Information Service Platform based on Resource Integration

Wu Hongyan
This paper discusses the design and key technology of digital agriculture spatial information management platform system. The long-term goal of the article is based on the construction of digital agriculture and agricultural informatization, and puts forward the overall framework and structure of digital...
Proceedings Article

Research on the Development Path of Commercial Banks under the Influence of Internet Finance: Taking P2P Finance as the Example

Yu Xin
In this paper, we conduct research on the development path of commercial banks under the influence of Internet finance. With China's accession to the world trade organization and the rapid development of domestic e-commerce, Internet finance faces the great challenge of international. With the current...
Proceedings Article

Study on the Cooperative E-commerce Model between Enterprises based on the Value Chain

XU Jun, LIU Xiaoxing
The real e-commerce between enterprises is based on the internal departments of enterprises and the cooperative interaction between enterprise and its partners. In this paper, on the basis of the theory of value chain, 11 cooperative e-commerce models between enterprises have been classified according...
Proceedings Article

Research on the Novel Financial Affairs Evaluation Methodology based on Entropy Value Method and Gray Theory

Yang Lihong, Liu Jihua
In this paper, we research on the novel financial affairs evaluation methodology based on entropy value method and gray theory. Separate analysis of any financial indicators which are difficult to evaluate comprehensively the financial position and operating results of an enterprise. Grey fuzzy comprehensive...
Proceedings Article

Problems in Cross-border E-commerce Export Trade in China & Countermeasure Analysis

Yang Zhenhua, Shen Qiang
As an emerging industry in China, cross-border e-commerce has enjoyed the leap-forward development, along with increasingly prominent problems. This paper aims at finding out the problems and related roots that hinder its development, through conducting an analysis on the export development of cross-border...
Proceedings Article

Research on the Library Enterprise Development Prospects and Challenges under the Environment of Big Data and Cloud Computing

Zhang Chen
In this paper, we conduct research on the library development prospects and challenges under the environment of big data and cloud computing. Increasingly nervous and public libraries are facing funding, resources construction pace slow or stagnant difficult situation, readers to the library cause in...
Proceedings Article

Research on the Architectural Design Industry Human Resources Management System based on Competency Model

Juan Zhang
In this paper, we conduct research on the architectural design industry human resources management system based on competency model. With the increasing competition in the market, the development and management of human resources has become an important means to improve the core competitiveness of construction...
Proceedings Article

Research on the Development and Enhancement of Architectural Design Industry Human Resources Management System based on Comprehensive Performance Evaluation

Juan Zhang
In this paper, we research on the development and enhancement of architectural design industry human resources management system based on comprehensive performance evaluation. With the rapid development of our country's economy, construction industry is facing huge development space and opportunities,...
Proceedings Article

An actuarial approach to foreign currency option pricing

Zhang Min
Using physical probabilistic measure of price process and the principle of fair premium , we deal with pricing formula of option on Foreign currency option under the assumption that foreign option price process driven by fractional Brownian motion process ,we obtain the pricing formula of foreign option.
Proceedings Article

How Local Undergraduate Colleges Build the Occupation Education in the Cloud Economy

Zhang Yuechao
The cloud economy is the mainstream economic future, which will bring huge impact and change to occupation education, thus changing the existing training goal, training mode and curriculum model for the local undergraduate colleges. This paper focuses on the innovation way of how the local undergraduate...
Proceedings Article

Financial Management under the Background of Electronic Commerce

Lou Jian-ying, Li Wei-wei, Cui Qian
The popularization and application of information technol-ogy has prompted the financial management of the enter-prise to bear the impact and influence from the electronic commerce. Firstly, the connotation and characteristics of electronic commerce are analyzed. Then, combined with the actual, specific...
Proceedings Article

Comprehensive Evaluation of Urban Low-carbon Economy Based on Grey Correlation

Xiong Xiao-yi, Li Yan-zi
It founds a hierarchical index system for evaluating urban low-carbon economic development from four aspects, such as social system, economic system, technology system and environmental system. Paper proposes a comprehensive evaluation model based on gray correlation, screening each two strongly correlated...
Proceedings Article

Research on the new mode of student management of University Counselors under the new situation

Ji Yu
With the rapid development of economy and society of our country, China's higher education from elite oriented to mass change, the adjustment on College Counselors of student management model to adapt to the new form of. At first in this paper the mode of "education, management, service and development",...
Proceedings Article

Analysis of the Enterprise Culture Construction in the New Media Environment

Geng Xinghong, Zhang Xuepeng, Geng Xingjuan
Along with the economy globalization and the trend of globalization, the development of digital media has already affected all areas of our society deeply. The new media environment brings chances and challenges to the enterprise culture construction. In this paper, we discussed the new media environment...
Proceedings Article

Discussion on the Influence of Cloud Computing to Library Management and Its Countermeasures

Han Shan-shan, Han Chi
Libraries have implemented cloud computing related network technology and services. Cloud computing will bring both challenges and benefits to library management The Challenges faced by library management includes alternative question, standard, data security and intellectual property. Librarianship...
Proceedings Article

Research on Development Patterns of Low Carbon Economy

Bai Hai-ning
At present, the world is experiencing a climate change whose main feature is warming, which has become the crisis and challenges of the world. Low-carbon economy is the best pattern which reduces greenhouse gas emission and global warming. This paper analyzes the urgency of developing low-carbon economy...
Proceedings Article

Research on Evaluation for Sustainable Development of Energy Economy in Hebei Province

Bai Hai-ning
Based on the sustainable development theory of energy economy,this paper constructs the evaluation system of sustained development of energy economy considering the following four sub-systems: the sustainable development of energy usage, environment protection, economy and society. Based on this system,it...
Proceedings Article

Model and Empirical Research on Private Equity Investment Performance

Zhu Bin, Wang Yuanyuan, Meng Yixiao
As a modern investment and financing methods, whether for investors or fund managers, the good performance of private equity is very important. This paper choses empirical research methods, private equity funds exiting cases between 2003-2013for the data base, the Public Market Equivalent (PME) as a...
Proceedings Article

An Empirical Study on Economic Growth and Carbon Emissions in China

Niu Huayong, Li Han
The aim of the paper is to explore the empirical relationship between economic growth and carbon dioxide emissions in China, and investigate what are the main determinants of carbon emissions and how are they affect it. We analyzes panel data of the 30 provinces with a time period from 2000 to 2008....
Proceedings Article

Empirical Study on the Performance of Merger of Tencent Merging Jingdong

Li Zehong, Xue Yuanchun
More and more M&A cases are emerging in our country, the number and account are constantly flushing the record.What`s more, the urban companies have begun to merge overseas ,especially for BAT(Baidu, Alibaba, Tencent).In 2014,Tencent has bid for a nationwide with its $21.4 billion proposal to buy 15%...
Proceedings Article

The Eco-Responsibility of Mining Enterprises from Perspective of Eco-Ethics

Miao Ze-hua, Chen Yong-hui
The construction eco-ethics in mining enterprise, execution of eco-engineering, and assumption of social responsibilities are beneficial not only to the survival and development of the mining enterprise, but also to the structure readjustment, transformation and upgrade of the mining industry and mining...
Proceedings Article

Employment Effects Model Construct of Technological Progress Based on System Dynamics

Zhao Li, Zhang Hongxia, Wang Xuke
Employment Effects System of Technological Progress (EESTP) is a comparatively complex system built within Society Economy System (SES). The basic function of EESTP is to integrate, negotiate and condense separated positive-direction powers, to form an enlarged co-power, and to accelerate the production...
Proceedings Article

Research on the Evaluation of Baidu's Enterprise Value Based on DCF

Dai Li-Xin, Cui Zhan-Peng
With the rapid development of the Internet economy, Internet enterprise value evaluation has become a hot issue in the area of evaluation. In reference on the basis of the existing research results, take Baidu for example, starting from the angle of enterprise profit model and strategies for the future...
Proceedings Article

A Study on the Mechanism of Deviation between the Growth Rate of Economy and Electricity Consumption

Wu Shanshan, Shan Baoguo
For a long time, electricity demand is regarded as the "barometer" of the economy. Electricity consumption growth becomes one of the three major indicators of Keqiang Index, as it could pre-reflect the economic growth. However, since 2015, China's economic growth and electricity demand has deviated from...