Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)

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305 articles
Proceedings Article

A Study of Language Transfer in the Process of Second Language Acquisition

Xiaoyan Feng
Language transfer is one of the important factors in second language acquisition. Based on the language transfer theories the article analyses the language factors which affect language transfer in the process of second language acquisition from the perspective of phonetics pragmatics and syntax in the...
Proceedings Article

Some Thoughts on Strengthening Supply-side Reform of Sports Industry

Qing Li, Qinghan Li
General secretary Xi Jinping stressed the need to rely on comprehensive deepening reform to promote the structural reform of the supply-side put on an important position, firm confidence in reform, highlighting the problem oriented, strengthen the guidance of the classification, focusing on precision....
Proceedings Article

The Innovation and Practice of English and American Literature Teaching Model in We-Media Environment

Baiping Huang
This paper briefly introduces the construction of English and American literature teaching model in we-media environment, including the in classroom teaching for teachers and the out of classroom self-leaning for students. An investigation on the current situation of English and American literature courses...
Proceedings Article

A Research into the Reform of College English Teaching Based on Cultivating "Critical Thinking Skills"

Qinning Wu
The teaching reform is being carried out in colleges and universities all over the country. As a basic course, college English has also been reformed under the new situation. However, how to improve students' critical thinking skills has is still unsolved. This article intends to explore the necessity...
Proceedings Article

On the Development Trend of English Teaching in Private Colleges and Universities

Cailan Xiong, Xizhen Ai
With the continuous development of private colleges, the development trend of the basic discipline college English has become one of the hot issues of concern. Different from the college English teaching in colleges and universities, the private colleges should find the orientation, actively explore...
Proceedings Article

On the Combination of Sports Spirit and Socialist Core Values

Xiaobo Yang, Qing Li
This paper focuses on study the association "win glory for the motherland, selfless dedication, scientific truth-seeking, law-abiding, solidarity, hard struggle" sports spirit and prosperity democracy civility harmony freedom equality justice the rule of law patriotism dedication integrity friendship...
Proceedings Article

On the Integration Development of Sports Industry and Cultural Industry

Xuanjie Zhou, Yuntian Huang
The core industries have similar product form and value orientation, sports industry and cultural industry are mutually dependent and complement each other. This shows a convergence mechanism for the two. It proposes the strategies for the convergence that each give full play to his strong point as well...
Proceedings Article

Research on the Present Situation of Agricultural Machinery Automation and Its Propulsion Model

Jinhong Zou, Zhimin Qiu
Agriculture is the key to rural development, while agricultural machinery automation controls the development of agriculture and the direction of development. In this paper, the status of development of agricultural machinery automation in China is briefly introduced. Although the level of agricultural...
Proceedings Article

Problems and Countermeasures of the Inheritance and Development of Ethnic Minorities Traditional Sports Culture

Qiang Chen
Minority traditional sports culture is an important component of minority culture. It is assumed as a kind of cultural symbol or cultural activity, it contains the national spirit, the value identity, the psychological mode and the mode of production and life. The minority traditional sports culture...
Proceedings Article

Research on the construction of teachers in Higher Vocational Colleges-- A case study of 2004-2013 in Shaanxi Province

Yingjie Zhang
The development of teachers is the key to promote the development of education, is the core element of occupation education development, is one of the key factors ensuring the quality of education and teaching, and also the main contents of the connotation construction of occupation colleges. This paper...
Proceedings Article

Oriented by Communication Skill Cultivation—Research on Application of Standardized Family Members to Pediatrics Practical Teaching

Cui Liu, Jintang Wang, Yu Fu, Shuxia Bai, Na Deng
To solve the unique communication difficulty in pediatrics, enhance medical students' skills and introduce SFM for the teaching and assessment of medical students' communication skills. Methods: 120 students from two classes were selected as research object; applied SFM to pediatrics skill teaching and...
Proceedings Article

The Influencing Factors of Consumer Online Shopping and Improvement of Quality of Service of Network Group Shopping Website

Daizhong He, DingLi Gao
The rise of network group shopping in 2010 has made a vigorous development trend, which not only achieved good marketing performance, but also changed people's consumption patterns. This paper studies the influencing factors of consumers' network group shopping and the effective strategies to improve...
Proceedings Article

Effects of Business Knowledge on Competences of Business English Teachers in Local Universities and Colleges ——Taking Yunnan Province as an Example

Peng Li, Yuehui Wu
Higher level of requests have been put on business English (BE) teachers who are playing critical roles in the process of cultivating talents of BE as wide range of establishment of the major of BE around China. This paper has investigated the situation of BE teachers' mastering business knowledge based...
Proceedings Article

Research on the Civil Disputes Private Relief ——A Case Study of the Civil Dispute Resolution in the Tibetan Folk

Jing An
Anthropologists provide a lot of evidence to prove that the early civil society resolve disputes with private relief as the norm, while the Tibetan people resolve disputes with their own habits and wisdom, usually by the family of authority came forward to mediate, followed by the temple monk mediation,...
Proceedings Article

Discussion on the Design Method of the Decorative Patterns of Yuan blue & white

Lei Shi
Yuan blue & white as the representative of Chinese porcelain, it is full of modeling design, dense decorative patterns, rigorous and orderly decoration layout, reflecting the perfect degree of Yuan porcelain craft from the production, decoration, painting to firing, won the favour of the world. Yuan...
Proceedings Article

Research on the Intelligent Question - Answering System of Web - based Course for MOOCs

Huifang Xue
With the development of technology, the form of people access to knowledge is constantly changing. The intelligent question answering system has become the hotspot and difficult point in the current natural language processing field. It not only integrates the current advanced technology, but also focuses...
Proceedings Article

The Comparison between Tibetan Intangible Cultural Heritage Tibetan Opera and French Mime

Xiaoda Fan, Angweng Zhuoma
The human spirit world manifests although has each kind of difference in the culture, but mutually relates, forms the human splendid intangible cultural heritage together. Due to geographical differences, environmental differences and historical differences, the world's national culture showing a hundred...
Proceedings Article

Investigation on the Present Situation of Bai Nationality Pottery Thought in Fengyi town Jingtian Village- A Case Study of Young People

Jun Lai, XiaoWang Su
Dali Fengyi Town, Dali Prefecture, Yunnan Province, is located at the southern end of Dali City, which belongs to Dongshan Village Committee of Fengyi Town. On the slopes after the mountain called Daqing, there are ethnic minority handmade pottery-producing areas, where the Tang Dynasty kiln firing method...
Proceedings Article

Analysis of the Evaluating Modes of the Liberal Arts Collaborative Innovation Centre

Jie Yang, QiLiang Pan
Based on the characteristics of the liberal arts collaborative innovation centre, this paper reveals a series of problems existing in the evaluation methods of the liberal arts collaborative innovation centre from four aspects: evaluation organization, evaluation cycle and process, evaluation index system...
Proceedings Article

Research on the Applicability of Punitive Compensation in Competition Law

Xue Ni
In the economic law system, competition law constitutes an important part of them. As part of the competition law, the fundamental purpose of the anti-unfair competition law is regulating the market behaviour. Therefore, the implementation of competition law is directly related to the overall competition...
Proceedings Article

Study of Flip Classroom Instructional Design in College English

Qinghua Peng
Flipping classroom realize the optimization of teaching effect by changing the teaching process of knowledge transfer and knowledge internalization, provides a new idea for the reform of college English teaching. Based on the theory of constructivism and mastery of learning, this paper puts forward the...
Proceedings Article

Research on the Application of Chinese Folk Art Modeling in Graphic Design

Yaxiang Ding
Folk art modeling is an independent visual symbol system and it is developed on the basis of primitive art, with the original characteristics of human thinking. Folk art is deeply influenced by folk-custom consciousness and psychological restriction. It adopts the expressive ideas of free expression,...
Proceedings Article

Research on the Final Evaluation Model of the Teaching Effect of English Education Teachers in Huhhot Vocational College

Chao Zhao
Teaching evaluation is an important link in teaching. Objective and scientific teaching evaluation can effectively help teachers understand the advantages and disadvantages in teaching, which is conducive to the development of effective teaching, and it has a positive impact on the teaching of English...
Proceedings Article

Research on New Methods of College Students' Ideological and Political Education in the Context of Marxism in China

Ying Ji
Marxism in China refers to the great theoretical results combining Chinese actual situation and the basic principles of Marxism and it is the embodiment of Marxism in China with its practical value and historical significance. It is very important for college students to do ideological and political...
Proceedings Article

Promoting the Cultivation of Innovation and Entrepreneurial Talent in Higher Vocational Colleges with the Maker Education

Ping Shen
With the rapid development of social economy, people's way of thinking gradually changes, in order to cultivate more high-quality innovative talents to meet the needs of socio-economic development, and promote the rise and development of maker education. As a new education mode, the maker education mode...
Proceedings Article

Research on the Countermeasures Analysis of Problem in Social Support for the Aged in the Aging Background

Jianping Miao
In the modern society, with the rapid development of the overall environment, aging has become an inevitable phenomenon, and at some extent it represents the progress of human civilization, so it is the overall trend of the population structure. In the context of aging, Chinese social pension problem...
Proceedings Article

Research on the Linguistic Features of English Advertisements

Lizhu Ni
Now, the media industry has been vigorously developed in the basic universal access of the computer. Advertising is a form of information dissemination of goods. In order to present the exact product information to the public in a short time, ad copy planning is critical. In ad copy planning, advertising...
Proceedings Article

Innovative Research on College English Teaching in Multi-modal Teaching Mode

Lizhu Ni
The development of economic globalization has promoted the exchange of culture, politics and science and technology among countries. The relationship between countries has become closer and closer. As a widely used language in the international community, English has become more and more obvious. Cultivating...
Proceedings Article

Research on Politics Course Teaching in Middle School from the People-Oriented Perspective

Chang Wang
With the new curriculum reform, we need to promote people-oriented teaching philosophy, highlight the main position of students in the classroom, cultivate the comprehensive quality of students and promote the comprehensive development of students. The essence of politics teaching in middle school is...
Proceedings Article

How to Improve the English Listening and Speaking Teaching Level by Strengthening the Second Classroom

Fang Wang
For the teaching of English major, the effectiveness of listening and speaking teaching has become a major problem for English teaching, the unity of classroom teaching methods make the students interest in learning is relatively low, there is no great breakthrough in the teaching quality. In the new...
Proceedings Article

The Reform Probe into the "Project Type" Teaching in the Commercial Exhibition Design Course

Shen Ye
As a new type and edge comprehensive subject, the commercial exhibition design course has the characteristics of application and practice. In the course of commercial exhibition design, the project reform of project-oriented mode is put forward, and summarizes the experience of the implementation of...
Proceedings Article

Research on Teenagers' Tourism and Quality Education

Yue Li
In recent years, tourism has been more and more popular, educational tourism has become a new tourist highlights in the booming tourism industry and it began to cause for concern. In addition to the function of physical and mental entertainment, open field of vision, tourism also can cultivate sentiments,...
Proceedings Article

Analysis on the Current Situation of Tourism English Major in Universities and the Application of ETP Training Mode

Hong Liu
With the acceleration of the process of economic globalization, English has become one of the hottest majors in colleges and universities. Tourism English, as the most practical value of English major, is a combination of tourism and English professional characteristics of the two professional, with...
Proceedings Article

Comments and Deliberation on "the Fit and Departure between NBA Culture and the Mainstream American Culture"

Xiaofeng Xu
In the 6th issue of Journal of Guangzhou Institute of Physical Education in 2013, Mr. Zhang Feng published the article " the Fit and Departure between NBA Culture and the Mainstream American Culture ", where there is a question, Mr. Zhang Feng said that: 1) NBA culture is far from politics; 2) "hippie"...
Proceedings Article

Research on the Salary System Design of the Technical Personnel in State-owned Enterprises—Take Changqing Oilfield Exploration and Development Research Institute as an example

Yongxiang Ma
Salary design is an important system for enterprise to solve the defects of single distribution system, and it is also an important tool to improve employee satisfaction and work enthusiasm, plan enterprise labour cost rationally, realize the basic goal of enterprise survival and the long-term development...
Proceedings Article

Practice and Exploration of Science and Technology Innovative Activities and Innovation Education of Science and Engineering Students in Universities

XiaoChang Li
University students as the backbone of the country's future and hope, in addition to strengthening the professional skills training, it also needs to enhance their ability to innovate. The future development of the country needs innovation, and the cultivation of innovation depends on education. In order...
Proceedings Article

Value Orientation Analysis on the Educational Philosophy of Tao Xingzhi

ChunLi Wang
There are many factors influencing the development of education in the education work, among which the educational idea determines the overall direction and the teaching method of the education work. Thus, advanced educational philosophy is the indispensable spirit of contemporary education and teaching...
Proceedings Article

Analysis on the Human Resource Management of Private Colleges and Universities from the Strategic Point of View

Jiaqing Wang
With the progress of educational reform, the allocation of university teachers has gradually changed, and private university human resources management as an important part of educational development, shouldering the dual protection role of teaching and management. With the popularization of higher education,...
Proceedings Article

Reflections on the Development of Electric Business in Counties

Jingping Wang
With the development of information technology, e-commerce has gradually become an important part of economic development, and the county economy as the basic unit of Chinese economic development, how to use the hot electric business as a breakthrough in the county economic development is essential for...
Proceedings Article

Research on Japanese Teaching in the Perspective of Contrastive Linguistic

Rui Zhang
With the deepening of economic globalization and the ties between countries around the world are closer, many Chinese universities have set up a Japanese professional to cultivate the Japanese top students. In the process of teaching Japanese, the first thing to do is to innovate and reform the traditional...
Proceedings Article

Research on the Exploitation Strategy of Tourism and Cultural Resources in Southwest Minority Regions

Jie Yang, Wenjun He
The first part of this article is a detailed introduction of the characteristics of tourism cultural resources in the southwest minority areas. The second part mainly analyzes the significance of the development of tourism cultural resources in the southwest minority areas, and it can better promote...
Proceedings Article

Integration Development Analysis of Cross - border Electric Merchants and Logistics Industry Chain in the Background of Industrial Convergence

Yibo Hu
In recent years, with the rise and development of Internet, the domestic logistics industry becomes flourish. The integration of the logistics industry with the cross-border business development is in line with the future development of domestic economic trends and requirements and it can promote cross-border...
Proceedings Article

Research on College Students' Social Mentality and Debugging Mechanism based on Network Public Opinion

Jing Fan, Mingxia Zhang
First of all, this paper put forward the problem that the network public opinion will have an impact on the social mentality of college students, followed by the specific network of public opinion seriously interfere with the social cognition of college students, the network public opinion easily deviate...
Proceedings Article

Reflections on the Performance Evaluation of Expenditure in Colleges and Universities

Biao Liu
In recent years, colleges and universities in China got rapid development. In order to improve the efficiency of university expenditure management, so as to ensure the financial status of colleges and universities is in normal operation, it is very important to strengthen the evaluation performance of...
Proceedings Article

The Problems and Countermeasures of Financial Management in Colleges and Universities

Biao Liu
At present, the construction scale of the ordinary colleges and universities in our country is gradually increasing. In order to the develop colleges and universities, the internal management of colleges and universities is becoming more and more important, and the financial management of colleges and...
Proceedings Article

Study on Optimization of Construction Management of Large Project

Chenghua Guo
At present, China's engineering contractor management philosophy and management methods and world-class large-scale project contractors have a great gap. How to deal with the challenges of high level contractors abroad, how to further explore the international engineering contracting market, improve...
Proceedings Article

Analysis on Safety Control Technology of Construction Management

Chenghua Guo
With Chinese accession to the WTO, China' s security legal system continues to improve, the traditional security management has been incompatible with the current level of development. Although our safety management level is improving, but the lack of safety management procedures and systematic, human...
Proceedings Article

Financing Mode Analysis of Small and Medium-sized Enterprises based on Supply Chain Finance

Bo Sun, Haotian Liu
This paper starts with analyzing the current situation of the financing difficulties of SMEs in China, and analyzes and studies the supply chain financial services, which is a new way for the commercial banks to innovate and develop the financing business of the small and medium-sized enterprises. At...
Proceedings Article

Study on the Effects of Long-Term Aerobic Exercise Combined with Resistance Training on Cardiac Function, Exercise Tolerance and Quality of Life in Patients with Myocardial Ischemia caused by Coronary Artery Disease

Yuan Zhang
Coronary heart disease caused by myocardial ischemia is a common clinical heart disease. As coronary heart disease in patients with coronary atherosclerosis, arterial stenosis and resulting in insufficient blood flow to the coronary artery, myocardial blood flow decreased. The main clinical symptoms...
Proceedings Article

Study on Orff's Music Teaching Method

HuiLi Sun
Music is a very creative form of art, is an essential element of aesthetic education, for creativity and innovation has a unique effect to enhance. China's school music education before the reform and opening up is a neglected discipline, until after the reform and opening up with the concept of progress...
Proceedings Article

The Influence and Suggestions of Mother Tongue on English Translation

Lan Ma
Due to the thinking modes differences between English and Chinese, the mother tongue level will interfere with the students at all levels of language. Based on the teaching practice, this paper analyzes the influence of the mother tongue level on the students' translation from three aspects: vocabulary,...
Proceedings Article

Research on Evaluation Strategy of University Library Database

Xu Wang
With the continuous development of network technology and computer storage technology, the library resource structure has also undergone profound changes. Electronic resources, as an important part of the library literature resources, has been developing rapidly in recent years, and a considerable number...
Proceedings Article

A Probe into the Ways of Improving Teaching Efficiency in Higher Vocational Schools

Na Cao
Innovation is the source of social progress and it is a concentrated expression of the spirit at the knowledge economy times. The ever-increasing economic construction and social development speed make our higher vocational colleges face enormous challenges and golden opportunity. Facing the new education...
Proceedings Article

Effective Strategies of Professional English Teachers Development in Higher Vocational Colleges

Liailun Chen
Teachers 'professionalization has become the main trend and trend of teachers' career development. By discussing the professionalization of teachers and higher vocational education, this paper discusses the professional connotation of public English teachers in higher vocational colleges and the ways...
Proceedings Article

Aesthetic Characteristics and Development of Chinese National Vocal Music

Lei Wang
Chinese national vocal music art also absorbs the Western vocal music art, the essence of Western vocal art for our use. In the 21st century, our national vocal music has made great progress in vocal theory, singing technique, singing form, vocal music teaching and vocal music creation. But also faced...
Proceedings Article

The Impact of Cross-Border E-Commerce on the Problems of Chinese Economy New Norms

Xun Liu
As Chinese economic development into the "New Norms", in the new situation will be the next innovation for a long period of time to promote Chinese economic development of the new impetus. E-commerce itself has the advantage of innovation, is bound to be highlighted. Therefore, under the "New Norms",...
Proceedings Article

Integration of Mathematical Modeling Thought in Probability Statistics Teaching

Lang Liu
The thought and method of mathematical modeling provides a brand-new idea for the reform of college mathematics teaching. By virtue of mathematical modeling, students not only can learn some important mathematical concepts, methods and conclusions, but also can understand the idea and thought of mathematics....
Proceedings Article

Application of PBL Teaching Method in the Teaching of Medical Advanced Mathematics

Lang Liu
PBL is short for Problem-Based Learning and it is a typical teaching method which takes students as the main body, and it is a hot issue that educators have been paying close attention to and studying in recent years. For medical students, the content of higher mathematics is often abstract and difficult...
Proceedings Article

Technical Progress and Development Trend of Electric Vehicles

HongWei Zhang
In recent years, China has achieved initial results in electric vehicle research and development, but there are also some problems in the development of electric vehicles with zero emissions and energy-saving. This paper analyzes the latest development of electric vehicles in China to find out the problems...
Proceedings Article

Research on Innovation of Market Adaptability of Small and Micro Enterprises

Xiansheng Liu
This article discusses the concept and characteristics of small and micro enterprises, and based on the statistical data on Chinese small and micro enterprises in-depth analysis of the status quo to identify the current development of small and micro enterprises in Chinese existing problems. Small and...
Proceedings Article

Study on the Tax Burden of Small and Micro-Enterprises

Baozhen Hou, Ming Lei
Small and micro enterprises are an important part of Chinese economic lifeline, play a decisive role in promoting national economic development, solving employment and enhancing comprehensive national strength. In the deepening development of economic globalization today, small and micro enterprises...
Proceedings Article

Analysis of the Problems and Countermeasures of College Students' Crew Founding Model

Bin Wang
Financing is the main obstacle to restricting students to start a business, lack of funds called the university students business, "the first difficult." In recent years, with the threshold is low, flexible and other characteristics of the emergence of public financing model and the development of a...
Proceedings Article

A Related Research between the Piano Education Students' Emotional Development

Ying Qi
Any art is a true portrayal of human life and vividly manifests human emotions. Piano music is no exception, and it directly demonstrates inner feelings of mankind with specific art symbols and movement forms of sound structure. Therefore, piano teaching activities have a positive effect on the development...
Proceedings Article

A Study on the Mobile Media Transmission Mode and the Corresponding Marketing Strategies

Zhifang Qian
With the development of China's mobile communication technology and the popularity of 4G network, mobile phone begins to shift from a single communication tool to the mass media, and its media functions and spread advantages continue to appear. It has become the product of the combination of communication...
Proceedings Article

Comparative Study of Green Logistics Development at Home and Abroad

Jing Hao
Green logistics based on the maintenance of ecological environment and sustainable development, based on the general logistics to change the one-way relationship. As a new logistics model, green logistics in line with the requirements of sustainable development and human survival and development interests,...
Proceedings Article

Research on the Convergence of Tourism Industry and Cultural Industry in Shaanxi Province

Qihong Tan
Cultural tourism has become a fashion, it leads people to enjoy the beautiful natural scenery, visit the precious historical and cultural treasures. It not only makes people get a rich and lively natural and cultural knowledge, but also to enable people to obtain a wealth of human knowledge. Because...
Proceedings Article

Analysis on the Application of Micro - lesson Resources in Logistics Management Major Teaching in Higher Vocational Colleges

Teng Han
The goal of higher vocational education is to cultivate high-quality talents with professional knowledge and professional skills so that students can better adapt to the needs of social employers when they leave the campus. With the national education departments in recent years the concern of higher...
Proceedings Article

Research of University Librarian's Job Burnout and Its Adjustment

Beidi Zhang
University librarians engaged in university teachers and students as the main service object of service work, occupational characteristics and professional behavior makes it easy to produce job burnout. This paper from the university librarian job burnout performance, analysis of the causes of job burnout...
Proceedings Article

A Study on the Drama Communication in the Post Stage Period

QiaoWei Li, Tianhui Zhang
With the development of Internet and multimedia technology, the spread of traditional opera has undergone tremendous changes. The Internet and multimedia communication of Chinese opera is a new trend in the development of modern opera, and it is also an inevitable requirement for the opera to adapt to...
Proceedings Article

Inheritance and Teaching Research of Folk Music in Contemporary Education

QiaoWei Li, Tianhui Zhang
National music is the treasure of national culture in China, which also is one of the spiritual motive forces of Chinese nation's continual development. As an important field of national music culture, school education must seek a new orientation in the music education of current multicultural world....
Proceedings Article

Cultural Vacancy in Cultural Tourism English Translation and Its Countermeasures

Hong Liu
With the economic globalization and the progress of science and technology, people's living standards have been greatly improved and cultural tourism has gradually been an indispensable part of people at all ages. Because of customs, geography, values, religious beliefs and other different reasons, there...
Proceedings Article

Aesthetic Art Value Analysis of Dancing Cheerleading

Sheng Shi
Dance cheerleading is an emerging movement with unique artistic charm and a large stage show space. The development of Chinese dance cheerleading is still in its infancy, the overall level is much lower than Europe and the United States. Therefore, this article from the perspective of artistic value...
Proceedings Article

Study on Mandatory Norms of Company Law

Haibo Yao
With the development of the society and economy, the company has become the most important market main body in modern social economic activities, and the Company Law is becoming more and more important. There is no uniform standard on how to distinguish between mandatory and arbitrary norms. How to divide,...
Proceedings Article

Study on the Impact of Cross-border E-commerce on the Development of Airport Economy in West China

Dan Wang
With the rapid spread of the Internet, e-commerce as a new way of trade, with unique advantages in the global context of vigorous development of international trade had a profound impact. E-commerce in China after 10 years of development, more and more foreign trade enterprises through e-commerce platform...
Proceedings Article

An Applied Research on the Stratified Teaching Model in Basketball Teaching

Zhangzhu Li
In the practice of basketball teaching for many years, the author finds that it is difficult for poor students to accept the "one size fits all" teaching model and excellent students can not improve themselves, which causes that basketball teaching does not meet the actual physical needs of students....
Proceedings Article

Research on the Non - intelligence Factors of Football Training in Colleges and universities

ShanGuo Liu, Yue Wu
Football has been widely loved in today's college students group and comment on football is also the main topic of today's college students after school. In today's college sports culture, football itself and the resulting many economic, social and cultural activities are also an important component...
Proceedings Article

Study on Medical Treatment of Injury in Football

ShanGuo Liu, Yue Wu
In this paper, we make the investigation on the common sports injuries, the type of injury in college students. We use the knowledge of sports anatomy of common sports injuries to analyze the prevention of college football students' injury. The healthy development of football has a certain practical...
Proceedings Article

Research on Enterprise Brand Innovation based on Strategic Marketing

Yi Yang, Long Cheng, Rui Zhang
Brand strategic marketing, as the name suggests, is the enterprise to create, use and maintenance of the brand as the core, in the analysis of their own conditions and the external environment on the basis of the designated enterprise overall action plan. The success of the brand depends on the organic...
Proceedings Article

Study on the Change of Financial Management Operation and the Corresponding Measures in the View of ERP

Meihua Xu
The development of modern information technology, as well as information technology and accounting work integration, making financial accounting cost accounting has become relatively easy. Whether in China or other countries in the world, the use of ERP for internal and external resources to fully integrate...
Proceedings Article

Research on Cross - cultural Management in Transnational Management of Enterprises

WeiWei Chen
With the rapid development of the global economy, transnational management has become a necessary way for enterprises to integrate into the global village economy. Due to cultural differences, enterprises must face the opportunities and challenges of cross-cultural management in transnational management....
Proceedings Article

Research on Enterprise Management in the Era of Knowledge Economy

Fang Yuan
The 21st century is the era of knowledge economy, knowledge-based economy is knowledge-based economy, is based on modern science and technology as the core, based on knowledge and information production, storage, use and consumption of the economy. In the era of knowledge economy, knowledge resources...
Proceedings Article

Study on the Management Innovation in Enterprise Informatization Construction

Fang Yuan
With the advent of the information age, the rapid development of communication technology, information management model has gradually become one of the main ways of enterprise management, which marks the human society is towards a new era. Facing the fierce and brutal competition in the market, in order...
Proceedings Article

An Analysis of Male Undergraduates' Career - seeking Motivation and Its Characteristics

Lixia Wang
With the advancement of science and technology, people's health needs increase and nursing professional development. Men in the nursing profession more and more show their superiority. More and more medical colleges and hospitals began to develop, accept and use male nurses. To encourage more men to...
Proceedings Article

Analysis on the Implementing Tactics of the Aid Mechanism for the University Students' Difficulty in Employment

Lixia Wang
The overall characteristics of college students' employment difficulties are "employment", which leads to the unemployed, the optimal human capital unemployment and the underemployment of college graduates. The root cause of college students' employment difficulties is the depreciation of human capital...
Proceedings Article

Construction of Wisdom Tourism and Tourism Public Service System

Xiaoru Gao
Wisdom tourism is the inevitable choice to meet the special needs of tourists. So, how to promote the development of tourism public service system through the development of intelligent tourism Existing research has neglected the construction of tourism public service system is affected by the interaction...
Proceedings Article

Research on the Application of Project Management Theory in Innovation and Entrepreneurial Projects

Xiaoyan Li
At present, many colleges and universities to participate in innovation and entrepreneurship projects, the number of students increased, the number of projects is also increasing in the project reporting, assessment methods, project implementation to the final project conclusion, the entire management...
Proceedings Article

Research on the Relationship between Physical Training and Mental Diathesis of College Student

QuanWei Shi
The quality of physical health and mental health of college students are related to the health first, people-oriented, harmonious psychology, the concept of quality education, the depth of university education reform, related to the development of college students and the process of building a harmonious...
Proceedings Article

Research on the Students' Rights Guarantee in the Management of Colleges and Universities

Fengyun Wei
With the implementation of the strategy of administering the country according to law, the construction of legal system has been perfected, and people pay more and more attention to their legal rights. With the development and perfection of the socialist market economy in our country, the relationship...
Proceedings Article

Analysis on Hotel Management Strategy in Big Data

XiaoLi Hu
With the deepening of the development of the Internet age and the work of profound changes in thinking, on all sectors of research institutions, management; down to the major forums, the media, language will be called data, language will talk about information, large data applications in the academic...
Proceedings Article

College Students' Sports Life Style and Physical Education Teaching Reform in Colleges and Universities

Chaoqi Fu
However, the problem of students' physique and health is still very prominent. This is the core problem that plagued the work of school physical education. The school education thought must break through, and the education perspective must be transformed and strengthened. The reform of physical education...
Proceedings Article

Innovation Analysis on the Enterprise Marketing Mode in the Background of New Media

Xu Zhu
The rapid development and extensive application of new media technology has brought great impact on the Chinese marketing field, but also brought many opportunities for the marketing transformation and expansion. In order to present the basic situation of China's marketing development in the new media...
Proceedings Article

Analysis on Crisis Management of Tourism Destination

Nan Chen, Aihua Su
Tourism crisis research is an emerging research field in China, which involves cross-disciplinary research, including crisis theory, tourist behavior theory, human-earth relationship theory and so on. Especially in the tourism crisis occurs frequently today, the tourism crisis has become an important...
Proceedings Article

Research on the Management of Tourism Scenic Spots and Its Countermeasures

Aihua Su, Nan Chen
As the tourism industry core elements of the tourist attractions, at this stage is the development of Chinese tourism industry in the weak link. For a long time, due to the complexity of the tourist attraction system, the administrative pattern of many administrative departments, coupled with the widespread...
Proceedings Article

Research on the Physical Education Teaching Reform in Colleges and Universities from the Perspective of Lifelong Physical Education

Hui Xiao, Yanlan Chen
Lifelong sports is considered the new century sports ideas, has become a consensus. College sports is the final stage of school sports, with the characteristics of convergence with social life, college students face from school education to social employment change, therefore, from the perspective of...
Proceedings Article

Research on the Application of Computer Cloud Technology in Network Teaching

Rui Wang
With the rapid development of computer technology, the construction of college education information is in full swing, computer technology and network communication technology have been widely used in college network teaching. The research of network teaching system based on cloud computing has become...
Proceedings Article

A Study on the Current Situation and Development Countermeasures of Traditional Sports Training of Minority in China

Zimin Chang, Shiqing Le
China is a multi-ethnic country. Minority nationalities are the main components of Chinese sports. Carrying out the traditional sports of minority nationalities is the need for them to keep fit and inherit their excellent culture. In this paper, based on the authors' learning and practical experience,...
Proceedings Article

Application of Outward Bound in Traditional Sports Teaching of Minority in China

Li Qin, Shubing Zhang
Minority sports have a unique cultural charm, and they have gradually become the regular content of many college physical education classes. Outward bound is conducive to improving the quality of college students, and promoting their all-round development. Besides, its teaching mode has been recognized...
Proceedings Article

Effect of Outward Bound on College Students' Social Adaptability

Yuan Wen, Dupin Xie
Outward bound has unique effects and advantages in improving the psychological quality of bearing pressure and facing frustration, and social adaptability of interpersonal communication, teamwork, exploration and innovation. Therefore, the introduction of outward bound into the curriculum system of college...
Proceedings Article

Research on Reform and Innovation of Sports Training Mode for Adolescents in China

Jinhua Yuan, Guofeng Deng
The continuous decline of adolescents' constitution has become a serious social problem. Therefore, the reform of sports training mode for adolescents is expected to improve their physical and healthy levels. In this paper, based on the authors' learning and practical experience, we firstly analyzed...
Proceedings Article

College English Teaching Reform from the Perspective of Applied Linguistics

Yan Zhang
The application of applied linguistics in English teaching can make the students understand English more comprehensively and meticulously, and master the essence of the English language, which is not only the application effect of applied linguistics in the English teaching , but also the ultimate goal...