Proceedings of the 15th International Symposium on Management (INSYMA 2018)

Session: Strategic Management

6 articles
Proceedings Article

Business Strategy: A Study on Cost Stickiness Behavior

Permata Ayu Widyasari
This paper examined the effect of firm-level business strategies on the stickiness of Selling and Administrative cost in manufacturing firms. It applied business strategies scoring model developed by Bentley et al. (2013). This model transforms the firm's financial data into business strategy classification...
Proceedings Article

Resource orchestration to improve communication with customers: "case study: MSME footwear in East Java"

Juliani Dyah Trisnawati, Muhammad Rosiawan
This study aims to discuss the orchestration of resources in MSME in accordance with the implementation of ISO 9001 standards and the improvement of product competitiveness. By using case study research approach at MSME footwear in East Java, the results obtained are the information on how the company...
Proceedings Article

Corporate communication and strategic management: history, operational concept and integration

Bahtiar Mohamad, Hassan Abu Bakar
There are divergent views within the literature as to what is meant by corporate communication. In this article, the authors discuss three main areas, which covered the history, the operational concepts and last the integration of corporate communication with strategic management. Currently, international...
Proceedings Article

Cycling: do the health benefits of cycling outweigh the risks in Bangkok?

David Seale
This study aims to identify the risks of cycling in Bangkok, including congestion, noise, pollution, and the dangers of Bangkok roads. Cycling, like many other physical activities, that could be reversed dramatically, especially on such illnesses such as obesity and diabetes 2, but it's attempting to...
Proceedings Article

A study on the impacts of Smartphone addiction

Napassphol Sinsomsack, Waiphot Kulachai
The objective of this study was to examine Smartphone addiction among high school students and its impacts. The samples of the study were 341 high school students in the Eastern region of Thailand derived from stratified random sampling. The questionnaire was used to collect the data. The data were then...
Proceedings Article

Developing Ho Chi Minh City to be the city of affection, modernized, and quality living

Phan Thi Hong Xuan
A Resolution made at the 10th Communist Party of Vietnam's Congress has stated to "developing Ho Chi Minh City to be the City of affection, modernized, and quality living". This Resolution also reflects the cultural value of the City now a day because looking at the present of HCMC in the beginning of...