The High Benefits Internet Marketing Framework through Customer Experience
- Kuo Nai-Wen 0, Liu An-Yi
- Corresponding Author
- Kuo Nai-Wen
0Department of Information Management
- https://doi.org/10.2991/jcis.2006.16How to use a DOI?
- Internet Marketing,Customer Experience, E-brand
- This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction.
- © The authors.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Nai-wen, Kuo AU - An-yi, Liu DA - 2006/10/05 TI - The High Benefits Internet Marketing Framework through Customer Experience BT - 9th Joint International Conference on Information Sciences (JCIS-06) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/jcis.2006.16 DO - https://doi.org/10.2991/jcis.2006.16 ID - Nai-Wen2006 ER -