9th Joint International Conference on Information Sciences (JCIS-06)

The High Benefits Internet Marketing Framework through Customer Experience

Authors
Kuo Nai-Wen 0, Liu An-Yi
Corresponding Author
Kuo Nai-Wen
0Department of Information Management
DOI
https://doi.org/10.2991/jcis.2006.16How to use a DOI?
Keywords
Internet Marketing,Customer Experience, E-brand
Abstract
This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction.
Copyright
© The authors.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Nai-wen, Kuo
AU  - An-yi, Liu
DA  - 2006/10/05
TI  - The High Benefits Internet Marketing Framework through Customer Experience
BT  - 9th Joint International Conference on Information Sciences (JCIS-06)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2006.16
DO  - https://doi.org/10.2991/jcis.2006.16
ID  - Nai-Wen2006
ER  -