Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)

A Customer Retention System Based on the Customer Intelligence for A Telecom Company

Authors
Tong Li 0, Peng Lu, Zhilong He, Qiang Wang
Corresponding Author
Tong Li
0College of management, Shenzhen University, China
Available Online October 2006.
DOI
https://doi.org/10.2991/jcis.2006.181How to use a DOI?
Keywords
Customer Retention, Customer churn, Customer Intelligence, Machine Learning\ Data Mining.
Abstract
Global competition is fierce. Especially, it is in the telecom market. It is a more and more difficult task for retaining profitable customers for a telecom company. In this paper, a retention system based on the customer intelligence is introduced. The system was successfully used for one telecom company in China to get 'how to' for effective retention.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Intelligent Systems Research
Publication Date
October 2006
ISBN
978-90-78677-01-7
ISSN
1951-6851
DOI
https://doi.org/10.2991/jcis.2006.181How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Tong Li
AU  - Peng Lu
AU  - Zhilong He
AU  - Qiang Wang
PY  - 2006/10
DA  - 2006/10
TI  - A Customer Retention System Based on the Customer Intelligence for A Telecom Company
PB  - Atlantis Press
SP  - 569
EP  - 572
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2006.181
DO  - https://doi.org/10.2991/jcis.2006.181
ID  - Li2006/10
ER  -