A Customer Retention System Based on the Customer Intelligence for A Telecom Company
Tong Li 0, Peng Lu, Zhilong He, Qiang Wang
0College of management, Shenzhen University, China
Available Online October 2006.
- https://doi.org/10.2991/jcis.2006.181How to use a DOI?
- Customer Retention, Customer churn, Customer Intelligence, Machine Learning\ Data Mining.
- Global competition is fierce. Especially, it is in the telecom market. It is a more and more difficult task for retaining profitable customers for a telecom company. In this paper, a retention system based on the customer intelligence is introduced. The system was successfully used for one telecom company in China to get 'how to' for effective retention.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Tong Li AU - Peng Lu AU - Zhilong He AU - Qiang Wang PY - 2006/10 DA - 2006/10 TI - A Customer Retention System Based on the Customer Intelligence for A Telecom Company PB - Atlantis Press SP - 569 EP - 572 SN - 1951-6851 UR - https://doi.org/10.2991/jcis.2006.181 DO - https://doi.org/10.2991/jcis.2006.181 ID - Li2006/10 ER -