The Process of the Effective Pricing Strategy Using PRISM
Katsutoshi Yada 0, Kosuke Ohno
Available Online October 2006.
- https://doi.org/10.2991/jcis.2006.202How to use a DOI?
- store profits, pricing strategy, purchase data, data mining
- The purpose of this paper is to propose a system and process for maximizing store profits to discover the optimal price pattern among various items based on a purchase prediction models. This system, called PRISM, involves the use of data mining techniques to handle a large amount of customer purchase history data. In this paper we have applied PRISM to the cus-tomer data of supermarket in Japan and present the utility of PRISM in the real business world.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Katsutoshi Yada AU - Kosuke Ohno PY - 2006/10 DA - 2006/10 TI - The Process of the Effective Pricing Strategy Using PRISM PB - Atlantis Press SP - 484 EP - 487 SN - 1951-6851 UR - https://doi.org/10.2991/jcis.2006.202 DO - https://doi.org/10.2991/jcis.2006.202 ID - Yada2006/10 ER -