Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)

The Process of the Effective Pricing Strategy Using PRISM

Authors
Katsutoshi Yada 0, Kosuke Ohno
Corresponding Author
Katsutoshi Yada
0Kansai University
Available Online October 2006.
DOI
https://doi.org/10.2991/jcis.2006.202How to use a DOI?
Keywords
store profits, pricing strategy, purchase data, data mining
Abstract
The purpose of this paper is to propose a system and process for maximizing store profits to discover the optimal price pattern among various items based on a purchase prediction models. This system, called PRISM, involves the use of data mining techniques to handle a large amount of customer purchase history data. In this paper we have applied PRISM to the cus-tomer data of supermarket in Japan and present the utility of PRISM in the real business world.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Intelligent Systems Research
Publication Date
October 2006
ISBN
978-90-78677-01-7
ISSN
1951-6851
DOI
https://doi.org/10.2991/jcis.2006.202How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Katsutoshi Yada
AU  - Kosuke Ohno
PY  - 2006/10
DA  - 2006/10
TI  - The Process of the Effective Pricing Strategy Using PRISM
PB  - Atlantis Press
SP  - 484
EP  - 487
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2006.202
DO  - https://doi.org/10.2991/jcis.2006.202
ID  - Yada2006/10
ER  -