Bargaining Strategies for Construction Joint Ventures by Fuzzy Logic
Min-Ren Yan 0, Chien-Liang Lin, Wei Lo
0Institute of Engineering Science and Technology, NKFUST
Available Online October 2006.
- https://doi.org/10.2991/jcis.2006.287How to use a DOI?
- bargaining, negotiation, joint venture, fuzzy logic
- As the modern construction market and environment encounter drastic changes, a single company alone can no longer manage a complex project and satisfy project owner’s needs. Joint venture (JV) of companies, formed to integrate various expertises, becomes a necessity to obtain competitive advantages to ensure survival in the fiercely competitive market. While two profit-oriented companies intend to form a JV for a particular project, it is relatively easy to divide the work scope by each party’s specialties, yet to reach an agreement on the sharing of rewards is always a challenge. This research developed a sequential bargaining model with fuzzy logic for JV parties to estimate acceptable prices of both parties. The research results can assist JV companies to select their bargaining strategy in a systematic and rational manner.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Min-Ren Yan AU - Chien-Liang Lin AU - Wei Lo PY - 2006/10 DA - 2006/10 TI - Bargaining Strategies for Construction Joint Ventures by Fuzzy Logic PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/jcis.2006.287 DO - https://doi.org/10.2991/jcis.2006.287 ID - Yan2006/10 ER -