Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science

Session: Management science and engineering

1 articles
Proceedings Article

On Consumer Perceived Value of Digital Cameras’ Brands:A Survey from Beijing Market

Xinhui Chen, Hang Duan, Xin Jin
This paper analyzes the concept of perceived value, and designs a scale of perceived value for brand digital cameras. Researchers used scale to measure importance degree of the four aspects of the perceived value of digital cameras with a certain brand, that is functional value, emotional value, economic...