Internet liberated the public voice, and enjoys the opinion privilege that conventional media lacks. But the internet public opinion which is characterized in its grassroot features needs to be promoted and guided by the authority and credibility of the conventional media. Based on the formation and...

With the rapid development of economy, the world is thick with commercials and advertisements. The aim of advertisements is to persuade the potential customers to buy their product by means of impressive words, so advertisers are very careful about the choice of words. In order to compete with many other...

As the subject of law enforcement, the public security organization possesses the right of reputation. The situation of damaging the reputation of public security organization by Internet news information is as follows: fabricating, spreading and disseminating rumors, depreciating, insulting the reputation...

China Daily is the most influential English newspaper in China. With the deepening of China’s opening up, China Daily has become the authoritative medium for foreigners to know more about China and its policies. The corpus material of this study is the news from China Daily related to the NPC, the CPPCC,...

With its strange, exciting visual elements, grotesque commercial advertising challenges consumers’ eyes, stimulating the curiosity of them. People generally form of cognitive by graphic style in grotesque advertisements, but the colors of them are also the important factors that influence consumers’...

The difference in gender is often affected by the politics and the environment. A number of recent researches try to explore the impact of gender difference. As the internet becomes popularized, the way people learn is changed; many now learn through the internet. The present study unveiled the different...

Diaoyu islands issue has become the hot topic since 2012. China Daily and Washington Post are chosen as research subject, who are representative news agencies with great authority of two countries representing their countries’ and people’s attitude. The author chose 8 news reports respectively from the...

Poster has been a medium of communication in public healthcare since World War I and II. It was used to channel the minds of the public towards one common insight and from this iconic milieu, poster propaganda has emerged globally. To date, health posters have been produced and distributed by the Ministry...