Proceedings of the 2018 International Conference on Management and Education, Humanities and Social Sciences (MEHSS 2018)

Session: MEHSS-18

92 articles

Research on Accounting Talent Cultivation Model Based on Modern Apprenticeship -- Taking Hainan Vocational and Technical College as an Example

Chunchao Liu, Yinzhen Huang, Linna Li
At present, there is a big gap between the training quality of the accounting profession and the market demand in China's higher vocational colleges. The modern apprenticeship system is a new talent cultivation model that adapts to the requirements of economic development and industrial structure adjustment....

Research on Countermeasures to the Reform and Development of Physical Education in Ordinary Colleges and Universities from the Perspective of Scientific Fitness

Hao Wang
With the continuous progress and development of social economy, people's living standards and quality of life have been greatly improved and progressed, and people have become more and more concerned about health. The traditional fitness methods no longer meet people's needs. Scientific fitness has emerged....

Research on Supply Chain Inventory Management Strategy under Uncertain Demand

Xia Yu
The era of new knowledge economy came into being. Under the condition of uncertainty of demand, the control of supply chain inventory has become a major trend in the development of inventory management. However, our country started late in this regard, and there are few studies. Most of them only stay...

On the Influence of Literary Works on Reading Motivation of British and American Literature

Bingfa Wu
British literature in the U.S. occupies an important proportion of the entire literary market in the West and plays a key role in the development of the world. The ideas and aesthetics embodied in the works are all elements that we need to appreciate and analyze. When we read English literary works,...

Management Service of University Library Based on Modern Management Science Theory

Dongqing Cai
To make the library more adapt to the development of modern society, the management of university library in China was taken as the object. According to the current characteristics of library management and combined with the actual situation of the management of university library in China, the theory...

Study on the Application of Microteaching Method in the Popularization of Sports Table Tennis in Colleges and Universities in Southwest China

Jun He, Jiajia Li
Along with the rapid development of science and technology, teaching methods and teaching methods are also progressing and developing. Microteaching is a combination of modern communication technology and people's education concept. The micro-teaching method, as the name suggests, is a new kind of micro-teaching...

Analysis on the Compensation System of Marketing Personnel of Building Material Enterprises under the Background of the Sponge City

Yihang Lv
With the reform and opening of our country and the leadership of the Party Central Committee with general secretary Xi as the core, China's economy has achieved rapid development, which has attracted the attention of the world. Under the background of the sponge city, this paper takes one building material...

The Reason Analysis and Countermeasures of Civil Engineering Costs out of Control

Wei Zhou
The rapid growth of social economy has brought the fast development of construction field that will refer to lots of civil constructions. While the cost management is the vital part and it will directly affect the whole benefit of the project. However, affected by various factors, the construction costs...

Consideration of Higher Vocational Colleges English Teaching Against the Background of “the Belt and Road” Initiative

Yun Zhou
The Belt and Road Initiative is the top national strategy under new economy, its implementation contributing to build and improve regional economic cooperation platforms and creating the dual multilateral mechanism among China and the countries along the Belt and Road. Meanwhile, the Belt and Road initiative,...

New Characteristics of Crisis Communication in the Sports Events under the Era of Media Convergence

Jiabin Zhang
We have entered the era of media convergence with the rapid development of information technology, and as for the crisis communication of sports events, the new characteristics are constantly prominent and have brought new challenges. In the era, information has its own distinct characteristics, mainly...

Research on the Green Marketing Strategy of Enterprises in the Context of Circular Economy

Peng Ji
Circular economy is a new development model combining economic development with resource utilization and environmental protection. With the continuous expansion of circular economy market in China, many enterprises have begun to develop the circular economy and achieved a win-win situation in terms of...

Research on the Teaching Reform Methods of College Students’ Mental Health Education from the Perspective of New Media

Yifan Wang
Colleges and universities are the bases that cultivate talents, which train students’ learning skills on the basis of emphasizing the promotion of students’ professional knowledge and launch the corresponding scientific mental health education combining with their real demands. So the corresponding talent...

Probe into Standardization Development Strategy of Underdeveloped Regions in China

Linfeng Wu
The contradiction between people’s growing demand for a better life and the inadequate, imbalance development of China has become the principal contradiction in our society, from the perspective of standardization, the paper discusses the development strategy planning and design in less developed areas...

Discussion on Library Management in Academic Teaching and Research from the Industrial Engineering Perspective

Dongqing Cai
To find out a more effective library management system, academic research library management is chosen as the target for the discussion. In the process of carrying out the study, the characteristics of the status of library management and the drive behind the optimization of library management in academic...

The Artistic Innovation of Chinese Zodiac Culture in Jingdezhen Ceramic

Han Wei
Our ancestors believed that humans and animals were related by blood from the primitive society, and Chinese zodiac culture originated from the ancient Chinese animal worship, totem worship and early astronomy. The Chinese zodiac appeared on the ceramic, the earliest can be traced back to the Banpo ancient...

Family Firms’ Governance Structure: Family Involvement, SEW and Innovation Strategy Framework

Min Zhao, Xin Yao
The influence of family firms’ organizational governance structure on innovation is complex and affected by multiple factors. This paper selects the representative factors of family firm governance structure--family involvement, and introduces the unique factors of family firm--social emotional wealth...

Knowledge and Meta-knowledge: From the Generating of Knowledge to the Management of Knowledge

Peilun Li
The multiple coexistence of knowledge management model can be a reasonable explanation from the perspective of knowledge development. From knowledge generation, meta-knowledge emerges. It is about the science and theory of knowledge. It is based on knowledge as the object of study and the process of...

The Development and Inheritance of National Music in College Music Education in the Multiculturalism Background

Jiayin Li
China is composed of fifty-six different nationalities. The development and inheritance of minority traditional music cultures play an important role in the composition of the music of the Chinese nation. For thousands of years, various ethnic cultures have been created. The development of diverse ethnic...

University Experiment Research on the Development Based on Web of Experimental Teaching Platform

Zhigang Zhu, Wei Sun
The "network-based practice teaching resources platform" integrates practical teaching, management, and online self-directed learning. Its establishment has fundamentally changed the way of past practice teaching. Students can independently study experimental content and related resources, perform experimental...

Research on Educational Technology System Based on Multimedia and Computer Aided Design

Yongsheng Xie
With the rapid development of computer technology, multimedia computer-assisted teaching has attracted more and more attention from people, and it has also begun to be applied to the teaching of educational technology system. Educational technology based on computer-based aids not only enables students...

Thinking on the Countermeasures of Ecological Tourism Management in Nature Reserve

Jinyin Xiong
Ecotourism contributes to the coordinated development of economy and environment. Nature reserve is an important site to the develop ecological tourism, because the original, natural and protective features of its resources. In China, some state-owned nature reserves have been developed for ecological...

Exploration and Practice of Laser Processing Practice Teaching

Yang Yang, Jinliang Li
In order to comply with the development of the new situation, the quality of engineering practice teaching will be improved. In-depth study for the construction of the laser processing practice teaching, respectively from the construction ideas, construction content and implementation process of three...

Application of Chinese Traditional Auspicious Patterns in Logo Design

Xue Dong
As an important carrier of Chinese traditional culture, traditional auspicious patterns reflect Chinese culture tradition, social customs, national psychology, aesthetics and her special cosmic view and moral value, and also show the long history and particular charm of Chinese traditional culture. As...

How Do Different Self-Presentation Strategies Affect Bridging and Bonding Social Capital on SSNs? An Empirical Study of the WeChat Users in China

Yang Pan, Zhichao Cheng, Yuan Ni, Yiwen Xu
The goal of this study is to examine the relationship between online self-presentation strategies and social capital (bonding and bridging) on social networking sites (SNSs). An online survey was conducted using a WeChat user sample (aged 18-22 years; 202 males, 216 females). The results showed that,...

Research on the Strategies of Mobile Communication

Yu Wang
This paper starts from the characteristics of mobile phone animation in China at the present stage and systematically analyzes it in theory. In the research process, the traditional animation communication characteristics were used as a control, and the impact of mobile communication methods on animation...

Resource Allocation Mechanism of Students' Political Education in Major Universities in China

Xuejun Zhang
To explore students' political education in major universities in China, starting with the actual situation of the allocation of ideological and political education resources in colleges and universities, combined with relevant theories, the allocation evaluation index system of ideological and political...

Analysis of the Development of Logistics Market in Beijing

Hongming Fu
Logistics is an indispensable part of today's life, and its development is of great significance for social and economic development. Beijing, as the capital of China, is one of the four first-tier cities. The development characteristics of the logistics market have certain typical characteristics. This...

The Study on Development and Application of Micro Lecture & MOOC in Applied Undergraduate--A Case Study of ‘Horse Anatomy and Physiology’

Yong Tang, Shuang Zhang
Study on how to develop and apply micro lecture & MOOC of ‘horse anatomy and physiology’ from students of horse equestrian of Wuhan business college through the methods of literature, interviews, observation and etc.; it was found that development and application of micro lecture & MOOC of this course...

Multi-angle Quantitative Analysis of Constraints of Sports Economic Development

Lihong Sun
Economic education in our country more and more attention by government departments, government departments will sports economy planning for our country in the future economic growth point of growth. In this article, we analyze the constraints that the sports economy faces in the current situation. Combined...

Trajectory of Undergraduates' Ideological and Political Education Against the Background of Entrepreneurship and Chinese Dreams

Caiqin Liang
Currently, education is faced with serious challenges and rare development opportunities. The education workers of ideological and political institutions in colleges and universities need to actively explore the new path of ideological and political education in the new situation. All of us have made...

Quantitative Analysis and Tendency of the Causes of the Decline in the PE Teaching Quality

Xiaoli Gong
There are many influencing factors in public PE teaching. With the enrollment expansion of universities in our country, there are obvious deficiencies in teaching resources. And with this, the update of teaching methods is slow, affecting the quality of public physical education. There is no reliable...

Research on Business Risk Management for Small and Medium Commercial Banks

Dan Cui
With the continuous deepening of financial reform and financial innovation, the mode of China's financial industry as a separate operation has been challenged. Under this background, on the one hand, the competition between commercial banks is becoming increasingly fierce. On the other hand, regulatory...

Research on the Training of College Students' Entrepreneurial Ability in Private Colleges and Universities Based on the School-enterprise Cooperation Mode

Shucui Shi, Chunlei Han, Qiang Han
In recent years, in order to change the current situation of college students' difficulties in entrepreneurship, China has introduced the talent training mode of school-enterprise cooperation. However, how private colleges and universities to train college students' entrepreneurial ability still a serious...

FDI Inflows, Foreign Trade and Conversion of Government Functions

Huiai Yuan, Lihong Zhao, Xiaona Zhong
This paper empirically analyze relation of FDI inflows, foreign trade and government final consumption, using Johansen cointegration test, VEC model and Granger causality model by using the Chinese data from 1980 to 2016 . The results shows that there is an equilibrium relationship that is negative effects...

Research on Reconstructing the Old Building Space in Inheritance of City Culture-Taking the Architecture of the Taoxichuan in Jingdezhen as an Example

Han Wei
There are many state-owned porcelain factories in Jingdezhen, which have made great contributions to the development and promotion of the ceramic culture. However, due to the influence of the market economy, and its own poor management, Jingdezhen porcelain factories gradually closed down to fall into...

Research on the Optimization of Scientific and Technological Financial Service Platform in Big Data Environment

Ying Wang
At present, China's scientific and technological financial service platform has developed rapidly, but it is still far from meeting the needs of all aspects. This paper first discusses the current situation of the technology financial service platform, analyzes the impact of the big data technology financial...

Analysis of gender differences in Chinese family education

Weifeng Li, Yifang Qu, Lixia Liang
China has always attached importance to the important role of family education in children's development. There are obvious gender differences in parents' participation in education, which has its complicated systemic reasons. The bisexualization family education model is more conducive to the children's...

Research on the Guarantee Mechanism of Modern ApprenticeshipFrom the Perspectives of Stakeholder Theory

Qiying Zhang
Modern Apprenticeship is going to adapt to the changes of technological and environmental situation, promoting the reform of highly skilled talents. And the key step is to establish and develop the guarantee mechanism of Modern Apprenticeship. This article starts with the connotation of modernity of...

Statistical Analysis of Literature Research on Preschool Education Informatization

Yutong Fang, Xin Wang, Meng-qiu Cai
The method of document metrology and content analysis are applied in preschool education informatization research. The study shows that, from the publication of the age distribution, authors backgrounds, publishing institutions and research content, the overall level in preschool education informatization...

Application of Goal-oriented Approach in College English Vocabulary Teaching

Ting Xiao, Qian Yang
Goal-oriented college English teaching mode consists of three parts: formulation, actualization and evaluation of the teaching goal. Vocabulary teaching is the main content in college English education, so it is significant for English education. Under the direction of goal-oriented approach, college...

Enlightenment of Pragmatic Negative Transfer to College English Language Teaching

Qian Yang, Ting Xiao
In order to avoid pragmatic failures which are caused by different cultural values, social norms, thought patterns and communication styles and so on, it is useful not only to teach students’ language aptitude, but also to give students more exposure to the target cultural environment. With analysis...

Study on the Model of Home Delivery of Fresh Food under New Retail

Zhuo Chen, Mengya Zhang, Zijia Du, Yong Cheng
In this paper, the home delivery mode of fresh food in chain supermarket under new retail was studied, including its operation model, organizational structure, business process, to find the best implementation model of the "last kilometer". At the same time, the cold chain logistics information system...

The Ability of Top Management Team on Enterprise Innovation Development

Yuqi Zhang, Lu Ma
Top management team is the main enterprise strategic decision makers, the constitution of the team decided to its highest in the enterprise strategy formulation and execution layer, is responsible for the entire enterprise's organization and coordination, there is a big decision for enterprise management...

Participation in Leisure Activities and Social Integration of Migrant Workers

Xiaobing Huang, Xiaolian Liu
This paper analyzes the situation and impact of participation of leisure activities on social integration of migrant workers from group heterogeneity perspective. The study indicates that participation of leisure activities can promote social integration of migrant workers significantly. Moreover, Social-type...

Research on the Relationship among Intelligence Capital, Corporate Diversification Strategy and Corporate Performance of Top Management Teams

Chuang Liu, Lu Ma
Good executive teams can develop the right strategies in the "weak context" of complex mutations to improve the company's dynamic adaptability. In this paper, the intellectual capital of senior management team will be defined based on the theory of echelon. Based on the perspective of enterprise diversification...

Foreign Dissemination Modes of Chinese Culture Based on the Confucius Institute

Yao Hong
In order to explore the effect of Chinese culture on the cultural communication of the Confucius Institute at the Eotvos Lorand University and provide targeted development suggestions for the development of the Confucius Institute at the Eotvos Lorand University on the basis of this research, a combination...

The Application of Chinese Excellent Traditional Culture in College Students' Ideological and Political Education

Lisheng Liao
In order to improve the level of ideological and political education in colleges and universities, Chinese excellent traditional culture was applied in the education. First of all, the connotation of Chinese excellent traditional culture was elaborated. On this basis, the significance of Chinese excellent...

Research on Herding effect of Chinese Stock Market under Heterogenous Investment Structure

Tingting Jiang, Yi Shu
The stock market is an important component of China's financial industry, and it is also an important investor in China's investors. Studying the performance of Chinese investors in the financial market is of great significance to the healthy development of China's securities investment industry.After...

Research on improving the salary system of the people’s police in China

Shumian He
At present, the salary system of the People’s police is not adapted to the social requirement. There are some problems, such as lack of pertinence, unreasonable structure, low overall level, and the difficulty to implement economic compensation for work on vacations, etc. So we should reform and improve...

A Study of College English Teaching Mode in the Context of Micro-learning

Qiong Fang
The development of mobile devices and the Internet has caused a dramatic change of humans learning mode. Along with the popularity and perfection of mobile handheld devices, a new learning mode, micro-learning has sprouted up among college students, which has become a challenge of college English teaching....

Realization of Dry Cleaning Machine

Biqing Li, Suping Jiang, Hongyan Zhang
An alarm system automatic dryer control circuit SMS use STC89C52 microcontroller, DHT11 temperature sensor, display, relay, GSM technology components. GSM technology based on GSM module, send text messages to the relay, according to the SMS commands to control motor, when the clothes are temperature...

Ensemble Learning on Scoring Student Essay

Haokun Liu, Yan Ye, Min Wu
Automated essay scoring is becoming more and more concerned by the researchers. In this work, we develop a new way to extract Textual features, which is proved to be valid. First, we calculate the Distributed Representation from the WiKi corpus by the word2vec. Then we calculate the number of words,...

Index System Study for the Operational Level Evaluation of Emergency Logistics

Dingzheng Huang, Zengzhu Qiu, Lei Zhang
The unconventionality and uncertainty of emergency logistics have higher and higher requirements for its operation. Using scientific evaluation index system to evaluate emergency logistics activities, summarize operational experience and master operational rules can not only provide data support for...

Teacher as Tutor: The Key to Cultivating Creative Talents

Lunchao Chen, Hongxun Li, Qinyi Tan
The key to cultivate innovative talents lies in teachers with an emphasis on teachers' guidance. Teachers should clarify their own professional role as "tutor", giving enough respect to the dominant position of their students and playing their guiding role to the students. In order to cultivate creative...

Merger and Reorganization to Promote Industrial Upgrading: Review and Prospect of Research

Xiaolin Sun, Dongyang Cao
In recent years, with the economic restructuring in our country, the traditional mode of development has not adapted to the rapid economic growth. As the key to economic restructuring and upgrading, industrial upgrading has become an inevitable choice for Chinese enterprises to achieve industrial development....

Analysis of the Connotation and Constructive Way of University Culture in the New Period

Weifeng Li, Huanning Yan, Lixia Liang
University culture is an important foundation and bloodline for university to survive and develop. How to deeply understand the scientific connotation of university culture, positively foster university spirit with the characteristics of the times, and build university culture with individuality and...

Digital Design and Application Strategy of Intangible Cultural Heritage Presentation

Jiamin Fan
In order to protect the intangible cultural heritage, digital technology was applied. Problems in the protection of intangible cultural heritage were analyzed. The specific measures were put forward. Based on the theory of knowledge visualization, information space, virtual reality and experience economy,...

Design of the Evaluation Index System of the Intelligence Level of the Smart Metering Supply Chain

Yanan Liu, Jingzhi Ding
This article discusses the transition requirements and development direction of each subsidiary from the “great marketing” system of the State Grid. Based on the analysis of various factors affecting the measurement supply chain, it constructs an evaluation index system for the intelligence level of...

Time-varying Inflation Dynamics and Monetary Policy Credibility: A Bivariate Approach with Stochastic Uncertainty

Ning Zeng
This paper addresses the properties of inflation dynamics, and proposes a univariate ARFIMA-EGARCH-in-mean model to accommodate inflation rates, expectations, volatilities and persistence. As the changes within inflation dynamics may be caused by the lack of monetary policy credibility, a generalized...

Research on Human Capital Model Based on Layered Complex Network

Yang Zhang, Lei Huang
To draw a network of a company which has 370 employees, the paper constructs a human resources network based on layered complex networks. In this network, nodes represent employees, so it has 370 nodes and nodes are given weights, which derived from the employee level, human capital and employee personal...

Study on the Implementation of Enterprise Strategy based on the Performance Excellence Model

Wei Zhu, Yaxuan Sun
In recent years, as a major evaluation tool for enterprise quality management, the excellent performance model plays an increasingly important role in improving the management level of Chinese enterprises, and strategic management plays a guiding role in enterprise development. In order to improve our...

Discussion on School Physical Education Development Ideas Based on 'Health China' Environment

Jing Li
In the paper, the development of school physical education is studied under the background of 'Health China' by means of literature review method and logical analysis method. Current development advantages and development trend of school physical education under the support of many documents are described...

A Study on Loyalty in Science and Technology Translation

Xia Liu
This paper focuses on importance of the loyalty, types of the loyalty, strategies of faithful translation and interferences of absolute loyalty in science and technology translation. In terms of importance of the loyalty in translation, this paper probes into the roles and the embodiment of loyalty in...

Improvement of Library Satisfaction Based on Fuzzy MICMAC Modified IPA Method

Jintao Lee, Riguang Chen
This study proposed the novel integration of Fuzzy MICMAC and IPA model to make effective explore and analysis the service quality improvement of library. Thru a case study of Xiamen University Tan Kah Kee College library to verify the availability and effectiveness of this approach, in addition, some...

Exploration of the Promotion Scheme of Chinese Wushu for American Countries

Bing Duan, Lijun Wang, Peng Chen
Under the background of the growing prosperity of the Chinese Wushu culture abroad, it is obviously very important to understand the specific development condition of Chinese Wushu in a country. The Mexico is an important country in the America today, it is a multi-ethnic country, and it has important...

Working experience, Social capital and the performance of farmers' first startup

Xianhe Yang
On the basis of the data of Chinese General Social Survey ,the study of the influence of working experience on the performance of farmers' first startup and the role of social capital has been played in the process. The study found that farmers who had a job experience were more productive than those...

Institution Quality and Social Integration of Migrant Workers

Xiaolian Liu, Xiaobing Huang
This paper comparatively analyzes the situation and impacting factors of social integration of migrant workers from group heterogeneity perspective. The study indicates that the institution quality can promote social integration of migrant workers significantly, income, institution quality and social...

Top Management Team Power Distribution and its Effect

Peng Xie, Lu Ma
The intensifying competition in the market leads innovation to become a new weapon for enterprises to improve their market competitiveness. As an important decision-maker and executor of corporate strategy, the top management team (TMT) is the core group to decide on organizational outcomes, such as...

Research on Adjustment of Price of Construction Materials Caused by Price Changes

Ke Zhao
In construction projects, changes in the price of construction materials caused by changes in prices often lead to adjustments in the contract price. However, these adjustments have not yet established a unified adjustment plan among the contracting packages. As a result, they may cause the occurrence...

Innovation of College Course Assessment Method Based on Outcomes-Based Education Philosophy??"??"Self-Service Mode

Tingdan Zheng
A new idea of assessment method called self-service assessment mode is proposed base on Outcomes-Based Education philosophy. It means that learning tasks should be translated into test modules and teachers set test options on the basis of these modules. Besides, students can select any item from the...

Internal Control, Social Responsibility and Corporate Financial Performance - Research based on Listed Food and Beverage Company in China

Miao Qin
Since the release of "The 12th Five-Year Plan of Food Industry” in 2018, food safety problems have aroused public concern. From the point of view of improving financial performance, this paper analyzes the impact of internal control and social responsibility on financial performance of food and beverage...

Research on Supplier Evaluation System Based on Lean Accounting

Xiaobing Pei, Lijiao Song
Supplier evaluation is the most crucial step in practically all manufacturing and Lean manufacturing is no exception. Lean accounting, as the main accounting method of lean manufacturing enterprises, is the core of value stream and supports the development of the whole manufacturing industry as the highest...

Analysis of Economic Disparities in Beijing-Tianjin-Hebei Region Based on Theil Index

Qingmin Yuan, Shilei Liu
Taking the population as the weight and the weight of income as indicators to measure the economic differences in the three major regions of the Beijing-Tianjin-Hebei region, and using the Theil index to describe the degree of economic disparity in the three regions. The results show that the degree...

Quantitative Research on Value Added of Production Process Based on Value Chain

Xiaobing Pei, Fangjian Shang
As the market competition becomes fiercer and fiercer, the requirements for the production department are also getting higher and higher. How to identify the value added in the production process and determine the most competitive link in the production process has become one of the most important issues....

Research on Influence of Investors' Willingness to Invest in Equity Crowdfund

Yongming Pan, Yayun Liu
From the perspective of equity crowdfunding investors' cognition, the concept models of perceived risk, subjective norm, perceived value and investment willingness are constructed by referring to relevant theories such as planned behavior and individual innovation. The results of the study show that...

Teaching Reform of "Supply Chain Management" Based on the Cultivation of Applied Talents

Yuliang Cao, Xiuyuan Li
Supply chain management (SCM) is the core professional course for cultivating practical talents in logistics management and plays an important role in the teaching system of logistics management. According to the development trend of the industry in recent years and the requirements of the education...

The Role Orientation of Information Technology Teachers Against the Background of Maker Education

Feiya Chen, Zhi Zhang
The rise of the movement of maker has promoted the development of the society, and has also affected the education sector, and many scholars and educators have advocated the application of the concept of maker to the actual teaching to improve the teaching situation. In this process, the role of teachers...

The Development Stages of Chinese-foreign Cooperation in Running Schools in Recent Decades

Hui Kang
Chinese-foreign cooperation in running schools has developed greatly during past four decades and has become one of the most important forms of internationalization of Chinese higher education. Learning the development stages maybe useful for the stakeholders, policy makers, operators and researchers...

Hegel’s Ideas on Education in the Philosophy of Right -- from the perspective of historical materialism

Yingxue Xu
In Hegel’s Philosophy of Right, the necessity of education for men have been mentioned frequently. It is believed by Hegel that education, through which the development from origin to nature would be completed, is the key to freedom of mind by liberate people from his nature state. By looking into statements...

A Terminological Study of Translation Equivalence

Xue Li
Since Federov explicitly proposed the theory of "equivalence" in 1953, translation equivalence had been identified as an important thesis in translation. This opens a door for research of translation equivalence. However, throughout history, seemingly, it is hard to see the discussion and analysis toward...

A Study on Translator’s Subjectivity from the Perspective of Intertextuality

Shuxin Dong, Xiaocui Xiong
The theory of intertextuality emphasizes that the formation of a text can not be a closed or self-sufficient system. All the texts are related to one another, producing textual interaction, where texts always point to the past, reflect the present, and find the traces in the relevant text. Therefore,...

A Study of the Senior Mentor Peer Counseling and Mutual Assisting System Combined with SFBT model

Yingqun Wang, Haitao Zhao, Yueqi Bao
Based on the worrying background, more and more new explorations and studies of Peer Counseling have been developed for youngsters while there are still a large quantities of psychological problems on campus, according to the disadvantages of other kinds of Peer Counseling system, this paper analyses...

A Research on Improving Effectiveness of English Class in Middle School

Hui He
With the implementation of the new curriculum, higher requirements were put forward for English class teaching in middle school. Many English teachers have made a lot of efforts to explore a variety of English teaching methods in middle school. However, the general situation of English teaching in middle...

Does Social Capital Affect Family Firm Innovation

Min Zhao, Xin Yao
Social capital, as an important link between family firm and external environment, plays a significant role in helping firms to obtain environmental support. This paper selects the intermediary factors that connect family firm with the external environment and studies how social capital can influence...

The Influence of Health Promotion on the Healthy Lifestyle of College Students

Yuepeng Sun, Yu Su, Yifei Zhai
Since 1986, the world health organization (WHO) has introduced the concept of "health promotion", which has attracted much attention. Nowadays, due to the particularity of the study environment of seafaring college students, many of their mental health problems are not conducive to forming a complete...

Research on Debt Financing Influencing Factors of China Shipping Supply Chain Enterprises

Yiqiu Wen
Based on the MM theory, the financial data between 2013 and 2016 is chosen from 31 listed shipping supply chain enterprises in the paper, to empirically analyze the influencing factors of debt financing ways for China shipping supply chain enterprises. The main conclusions of this paper were as follows:...

A Study on Approaches to Enhancing the Effectiveness of Social Media Marketing Interaction

Yiru Wang
With the development of the Internet, social media has become the main platform for public to share information and exchange ideas. For enterprises, using social media marketing can improve marketing effects under the premise of reducing costs. It can also enhance their fame and reputation. Hence, more...

Research on the Current Situation of Pension Caregivers in Private Pension Institutions in China

Weifeng Li, Huanning Yan, Lixia Liang
China's pension pressure is increasing, and pension caregivers are closely related to the life quality of the elderly. Through the form of field observation and interview, problems have been found in the aspects of supply and demand, the sex ratio, the threshold of admittance, the rate of holding, liquidity,...

Research on the symbiosis between public art and economy

Qian Song, Yoo Sang Wook
Public art is one of the high frequency words in the art world in recent years. Traditionally, public art is often understood as a statue in the square, a permanent art on street or relief sculpture in a government building. And the public art that we're talking about today is beginning to be democratized,...

Interactive Collaboration and Foreign Language Teaching Methodology

Miao Wang
Nowadays, A good and effective interaction and cooperation during the students and teachers during the foreign language learning is the vital standard to weigh the quality of the foreign language learning and teaching. This paper is mainly talking about the theory of collaborative concept as well as...

A Study of Blended Learning Design to Promote Deep Learning

Yanmei Zhou, Zhi Zhang
As the main research content and important teaching ideas of learning science, deep learning has become the focus of researchers. Blended learning is one of the important directions of teaching reform and is closely linked with deep learning. Based on the analysis of the connotation features of deep...

An Analysis of the Double Victory in Modern Society from the “Old Man and the Sea”

Yuanyuan Zhang
Hemingway was one of the most outstanding novelists in America in the twentieth century. His remarkable work, The Old Man and the Sea, is a famous realistic novel. The purpose of this paper is to find factors to success in today’s society by analyzing the characters of the old man and the boy, etc. The...