Proceedings of the 2018 4th Annual International Conference on Modern Education and Social Science (MESS 2018)

Session: Chapter 1. Human Sciences and Society

19 articles
Proceedings Article

Trade Potential Analysis between China and Europe under “the Belt and Road” Initiative

Pei-Zhi WANG, Yu-Han ZHENG, Li-Ping SUN
Recently, the European market has become an indispensable part of Chinese foreign trade. In 2013, China put forward “the Belt and Road” initiative in order to communicate the Eurasian Continent. There has been 24 European countries joining in “the Belt and Road” initiative while most developed countries...
Proceedings Article

The Application of Pricing Model in Self - Service Crowdsourcing Platform

Zhi-Peng MA, Shu-Wan YAO, Ke-Fei XU, Ji-Li WANG
The crowdsourcing self-service model is an important part in new Internet business. In this case, setting the price is the core issue of the model. In order to provide a reasonable price and stimulate the enthusiasm of members of the website, this paper proposed a model of ‘incentive pricing scheme’...
Proceedings Article

The Influence of Online Brand Community Experience on Brand Loyalty

Jia-Li TANG, Duan-Wu YAN
This paper discusses the influence of online brand community on brand loyalty from the perspective of community experience with five dimensionsinformation experience, entertainment experience, interactive experience, thinking experience and service experience. It is found that the impact has two pathsone...
Proceedings Article

Study on the Trade Potential of BRIC Countries -- Empirical Analysis Based on Gravity Model

Pei-Zhi WANG, Zhe-Ning YU, Yu-Han ZHENG
In recent years, BRIC countries, as a representative of emerging economies, have increasingly become an important driving force driving the global economic recovery. This paper studies the trade import and export of the BRIC countries through statistical analysis and econometric methods. First of all,...
Proceedings Article

Research on the Strategy of Human Resources Management for Nonprofit Organizations

Yun-Yan KAN
The article defined human resources management for nonprofit organizations and de-scribed the characteristics of it. Then the author analyzed the main problems in the human resources management for nonprofit organizations. Finally, based on the above analysis, the author discussed the main measures of...
Proceedings Article

Analysis of the status of China's OFDI to ASEAN and the Suggestions for Investment

Xin-Ying LIU, Shen-Ying-Jie ZHANG
With the increase of the degree of globalization, China's foreign direct investment has been growing. ASEAN is an important economic partner of China, also occupies a very important position in “The Belt and Road”. This paper makes use of descriptive statistics to analyze the current situation of China's...
Proceedings Article

The Analysis of Location Selection of Shandong Province Manufacturing Enterprises Direct Investment in Countries Along the Belt and Road

Pei-Zhi WANG, Shu-Yue ZHANG, Zhe-Ning YU
In this paper, we use logit analysis of the panel data of the direct investment of manufacturing enterprises above designated size in Shandong Province in countries along the "Belt and Road" from 2009 to 2013, test the location selection and influencing factors of manufacturing enterprises above designated...
Proceedings Article

Research on the leader motivation of manufacturing enterprises--a case study of Haier in Wuhan

You-Jun WU, Li-Juan ZHAO, Shao-Wei YANG, Xiong-Min DAI, Meng XU
With the advent of the Internet era, the ever-changing information technology, the manufacturing industry , as China's national economic base and pillar of , under the changes in the environment will have a certain impact, manufacturing enterprises must change the traditional concept, make use of favorable...
Proceedings Article

Research on the Current Situation of College Students' Physical Health in Different Majors at Shanghai Maritime University

Huan-Qi CHI
This study took the students' physical health status as the research object, combined with the physical measurement data over the years, and conducted data analysis on the students’ physique status of Shanghai Maritime University from two angles. They studied the students’ height, weight, physical function...
Proceedings Article

The Application of logistic model on Study the Influence Factors of Migrants’ Happiness Based on Group Lasso

Hai-Xia ZHAO, Hong-Bo SHI
Migrants has made a great contribution in the process of urban development, carrying out in-depth research about the influence factors of migrants happiness is of great significance to promote the harmonious development of society. In this paper, based on CHIP2013 data about Migrants, Group Lasso-logistic...
Proceedings Article

The Word-formation of Network in Parody from a Cognitive Perspective

Yan-Xin SONG
There is a large network of language to use parody to generate new word coinage phenomenon, these words can be based on the original term relationship with the new coinage and semantic imitation imitation is divided into two types of formats. From a cognitive perspective, the network language, parody...
Proceedings Article

Development Predicament and Exploration of International Exchanges and Cooperation Among Universities of Finance and Economics

Wang XI
The aim of this paper is to explore and solve the problems arising in the process of international exchanges and cooperation among universities of finance and economics. On-the-spot method is adopted in this paper. By collecting the first-hand information from government departments and universities,...
Proceedings Article

The Current International Monetary System and Global Imbalances

Ren-Gui ZHANG, Hao-Wen FANG
This paper examines whether the international currency system has contributed to global imbalances. We present an analytical framework concerning two sovereign currencies as a reserve currency system. We find that the current international monetary system is an important reason for global economic imbalances....
Proceedings Article

Correlation between Outbound Tourism and Foreign Direct Investment from China: Based on Lagging Regression Model

Ying-Ying YANG, Ying CHEN
With the expansion of China's outbound tourism, China’s outward foreign direct investment(OFDI) in tourism industry has been paid more attention. This paper selected the data of China's outbound tourism and tourism OFDI from 2004 to 2016, and adopted the lagging regression model to demonstrate the quantitative...
Proceedings Article

The Relationship between Online Vendor Attributes and Online Customer Relationship Quality

Xiang-Yu MENG, Hua LI, Xiao-Yang YANG
This paper aims to examine the relationship between merchandise, website navigation, price perception and online relationship quality. The findings indicate that merchandise has a significant effect on relationship quality. Relationship value had an indirect effect on relationship strength and citizenship...
Proceedings Article

Research on the Current Situation of Grass-roots Administrators of Colleges and Universities--Based on a Survey in Ten Colleges in Beijing

Jing-Xia SHI
Grass-roots administrators play a crucial role in the management and services of universities. This paper investigates the status quo of grass-roots administrators in 10 colleges and universities in Beijing from four aspects, which are basic information, job satisfaction, learning and training, and living...
Proceedings Article

Research on the Integrated Development of Intelligent Elderly Care Service in Beijing, Tianjin and Hebei

Bing-Rong LI
In the context of sharp increase in aging population, both the Central Party Committee and the government have attached great importance to the elderly care issue. What’s more, with the rapid development of science and technology, intelligent elderly care system is becoming more popular in today's world....
Proceedings Article

Research on the Innovation Mechanism and Development Path of Students' Work Based on Big Data

Kai-Yuan LIU, Yu-Bo WANG
Big data has penetrated into all fields of society and massive data covers a lot of valuable information, so the work of college students will be greatly affected by the impact of big data. The influence of big data on the structure of students work is the high rate of information dissemination and the...
Proceedings Article

Research on China’s Financial Support for Scientific and Technological Innovation

Jun XU, Ling JIANG
Science and technology is the key factor of economic growth, while finance support is an important impetus to the development of scientific and technological innovation, and the organic combination of technology and finance greatly improve the speed of scientific and technological achievements into high...