Proceedings of the 2020 5th International Conference on Modern Management and Education Technology (MMET 2020)

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148 articles
Proceedings Article

Public Space Cultural Landscape Research— Take the City Square as An Example

Tian Tian
Comfortable and beautiful public space is an indispensable element in urban life. The development of social economy and culture has changed the appearance of the city and exposed the problems of cultural landscape in public space. This article from the method of public space design principles and the...
Proceedings Article

Research on the Long-Term Mechanism of Typical Cultivation of College Students in the New Era

Gang Li
College students cultivation of advanced models is an important method of ideological and political education in colleges and universities. Socialism with Chinese characteristics has entered a new era. On the basis of summarizing the significance of college students cultivation of advanced models, this...
Proceedings Article

A Blended Teaching Mode Based on Online Micro-Learning in Military English for Non-Commissioned Officers

Hao Wenhui, Song Mei, Li Meng, Wu Shasha, Yang Kun
The rapid development of information technology has brought great impact and challenge to the traditional military English teaching. It has promoted great changes in teaching mode, teaching methods and teaching evaluation. Thus, it is an important research direction in military English teaching reform...
Proceedings Article

Research on Online Teaching Activity Design From the Perspective of Activity Theory

Wang Yanhui
In this study, the current situation of online learning of students in special period was investigated by questionnaire. From the perspective of activity theory, this paper systematically analyzes the unique advantages of each element in network asynchronous and synchronous teaching, and constructs an...
Proceedings Article

Study the Influencing Factors of Price Fluctuations in the Financial Industry Based on the Arbitrage Pricing Model

Mingyue Sun
Since the outbreak of the new coronavirus pneumonia epidemic worldwide in early 2020, global stock prices have begun to decline. This situation is very similar to the global financial crisis caused by the subprime mortgage crisis in 2008, which also caused huge losses to most investors. Therefore, it...
Proceedings Article

Research on the Effect of Product Quality Upgrading on Enterprise Export Behavior—Based on the Perspective of Enterprise Heterogeneity

Jingshui Sun, Pingping Hu
Based on the theory of enterprise heterogeneity trade, this article designs the evaluation index of product quality upgrading, constructs theoretical model of product quality heterogeneity, and reveals the influence mechanism of product quality upgrading on the export behavior of enterprises. Using the...
Proceedings Article

Rural Poverty Reduction by China’s Agricultural Investment in Northern Lao PDR

Yan Jin, Yan Zeng, Lu Feng
Foreign agricultural investment has contributed to poverty reduction in developing countries. China’s growing agricultural investment in Laos has attracted more concern around the world. This study contributes to these ongoing efforts by investigating China’s agricultural investment in the context of...
Proceedings Article

A Probe Into the Path of Advancing the Modernization of Military Personnel in the New Era

Gou Ya-hong, Zhang Xue-jun, Zhang meng-qi, Hao Wen-hui
The modernization of military personnel is the core and key factor to ensure the smooth realization of the goal of strengthening the armed forces in the new era. Based on the thinking framework of systems engineering, this paper explores the realistic path on advancing the modernization of military personnel...
Proceedings Article

The Online Teaching Practice of Course + Ideological and Political Education under COVID-19 Epidemic

Zhang Enzhan, Zhang Xia, Zhang Xijun, Ma Weijun, Xie Pengshou
Under the influence of the COVID-19, underline education in universities in China was delayed in spring term of 2020. For realizing the teaching objective “Class suspension, no-stop teaching and learning” of China’s ministry of education, this paper introduced the online teaching practice of ‘Wireless...
Proceedings Article

Exploration Into College English Teaching Practice During the Period of Pandemic Prevention and Control

Jianing Niu
The sudden global outbreak of novel coronavirus has altered people’s living style as well as teaching patterns around the world. In response to the Guiding Opinions issued by the Ministry of Education, students’ classrooms have been transferred from offline to online. This essay points out the challenges...
Proceedings Article

Theoretical Analysis and Business Practices About the Issue of Corporate Planning

Cai Liang, Rui Li, Haiyun Song
This is the critical period of my country’s 14th Five-Year Plan. The dual background of the tremendous changes in the external situations and the needs for internal development have put forward higher requirements for the systematic, accurate and scientific corporate planning. In this context, in order...
Proceedings Article

Analysis on Mid- and Long-Term Incentive Policies of State-Owned Technology Enterprises

Wang Han, Wang Dan
In recent years, the Party Central Committee and the State Council have issued a series of documents on medium- and long-term incentives for state-owned technological enterprises. In terms of the scope of the enterprise, applicable conditions, incentive targets, incentive methods, incentive implementation...
Proceedings Article

Reflection and Discussion on “One-Stop” Service Mode of Chinese Universities in the context of COVID-19 – Based on the Perspective of Student Affairs

Yang Zhen, Liu Rongshan, Sun Gaoang, Chen Ying
With the continuous deepening of China’s higher education reform and the epidemic of COVID-19 in 2020, Chinese colleges and universities have entered a critical period in the field of student work in the construction of “one-stop” service mode, and the demand for “one-stop” service from faculty, staff...
Proceedings Article

Research on the Method of Power Grid Strategic Planning in Complex Environment

Haiyun Song, Menghua Fan, Guowei Gao, Li Ma
Currently, the economy has entered a stage of high-quality development. With the integration of energy revolution and technological revolution, the internal and external environments faced by power grid companies have become increasingly complex. Based on the related theories of strategic management,...
Proceedings Article

Exploration of Teaching Mode Based on Cloud Class Platform Under the Background of Smart Education

Xinyan Gu, Liang Min
With the development and popularization of mobile terminals, big data, artificial intelligence, cloud computing and other technologies, education is currently transforming and developing in the direction of smart education. Its basic characteristics are openness, sharing, interaction, collaboration,...
Proceedings Article

Apply the Positive Psychology Theory—Conduct a Preliminary Study on Improving the learning Habits of College Students With Academic Difficulties

Jun Li
Learning habit is one of the important factors that affects students’ academic level. It is of great significance to enhance the overall academic level of college students as well as the pertinence and effectiveness of college academic guidance to strengthen the learning habit of college students with...
Proceedings Article

Action Research on Online Teaching in Ningbo Universities Under the Guidance of “Suspending Classes Without Stopping Learning”

Li-xiao Guo
Under the guidance of suspending classes without stopping learning, online teaching covers all disciplines in colleges and universities, which has become an inevitable choice for teaching during the period of epidemic prevention and control. This research conducted a survey on the development of online...
Proceedings Article

Research on Ideological and Political Methods of Higher Mathematics

Xinshe Qi, Guo Li, Cuicui Gao, Xin Wang
Ideological and political construction is an important measure for colleges and universities to actively implement the basic tasks of Xi Jinping, and is also an effective guarantee for improving the “three all-round education” under the guidance of the socialist ideology of China with Chinese characteristics...
Proceedings Article

Exploration and Practice of Personalized Learning of Computer Basic Course for International Students

Chen Ming, Li Ne
Under the background of The Belt and Road Initiative, the number of international students coming to China has increased dramatically. This requires us to carry out research on computer basic teaching with a pioneering international perspective. This paper has formed our own theoretical system according...
Proceedings Article

A Study of Translating Xi’an’s Traditional Folk Terms From the Perspective of “Cultural Translation Theory”

Rui juan-Lin
Xi’an traditional folk custom, with wisdom of thoughts and emotions, is a great intangible cultural heritage in the history of mankind. Due to the differences in the translators’ cultural backgrounds, academic aspirations and research methods, it is difficult to find a unified, accurate and standard...
Proceedings Article

On the Application of Educational Psychology in College English Class

Mengjia Gu
At present, the teaching ideas and methods in the process of English Teaching in Colleges and universities are relatively backward, so the effect of English teaching is not very ideal. In the process of teaching, teachers occupy the dominant position and take the analysis of teaching materials as the...
Proceedings Article

Community Emergency Management Mode From the Perspective of Holistic Governance: A Case Study of Emergency Demonstration Community in T District

Muyun Liang
As the basic unit of a city, community is the primary “impact ground” of risk disasters. Under the frequent occurrence of various disasters, it is particularly important to improve the community’s ability to resist risks through emergency management. At present, there are some problems in community emergency...
Proceedings Article

Analysis on the Spatial Structure Characteristics of Gansu Tourism Flow Based on the Social Network Analysis Method

Mei JIN, Yihua WU
This paper uses the method of social network analysis, takes the digital footprint of tourists of big data on the Internet as the original data, constructs the network structure map of Gansu tourism flow by using Ucinet and Netdraw software, and systematically describes the spatial structure characteristics...
Proceedings Article

Blended Learning Strategies Exploration of Biomedical Electronics Under OBE Education Concept

Yutong Zha, Jiayong Yan, Xuan Wang, Boyu Si, Yue Huang
Under the background of the demand of blended learning, under the guidance of OBE education concept, the blended learning strategy of biomedical electronics based on results was explored. Biomedical electronics curriculum design emphasizes students’ exploring “the model of build”, mainly through autonomous...
Proceedings Article

Studying on the Relationship Between Innovation Network Routines and Enterprise Innovation Performance—The Mediating Effect of Trust and Commitment

Hongjin Chang, Qianlan Zhou
This article analyzed the impact mechanisms of different dimensions of network routines on enterprise’s innovation performance through the survey to 291 sample enterprises of China. Findings show that: in innovation networks, cooperative innovation behavior agreement has an inverted U impact on enterprise’s...
Proceedings Article

Based on the Development Analysis of Advertising in Mobile Media

Wang Yi Xiang, Zhou Xiao Yu
Mobile media with mobility, immediacy, interactivity and other characteristics, also has advantages in advertising, but also solve the traditional way of advertising problems. Under the influence of the new media environment, the ways of advertising are more diversified, which provides opportunities...
Proceedings Article

A Literature Review of the Research on the Concept, Theory and Practice Path of Precision Funding

Chao WEI
Funded education is an important part of the education system of colleges and universities, and it is an important guarantee for colleges and universities to achieve educational fairness and morality. With the advancement of the reform of college funding work, improving the level of precision funding...
Proceedings Article

Research on the Legislation of American Special Education and Its Implication to China

Ren Nianlu
The origin of special education came from Europe and flourished in North America. Since the reform and opening up, due to the continuous development of the economy and the further improvement of the political system, China’s comprehensive national strength has been greatly improved. With the continuous...
Proceedings Article

Analysis of Recursive Teaching of Computational Thinking

Ren Xiaokang, Yang Deyi
The idea of recursion runs through the algorithm design itself and is a very important part of the program design. Learning algorithms is a good way to cultivate computing power. This paper analyzes computational thinking, the concept of recursion, algorithm thinking methods and steps based on recursive...
Proceedings Article

Psychological Characteristics of Seafarers and Their Influence on Vessel Safety

Mengjia Gu, Zhiyi Liu, Xingni Bao
Although the shipbuilding technology and shipping management mechanism of countries all over the world are more and more advanced, the shipping safety accidents still occur from time to time, and the human factors account for a large proportion. The research shows that the bad psychological state of...
Proceedings Article

Research on the Strategy of Improving the Utility of University Sci-Tech Innovation in the Development of Regional Economy

Hong Ji, Lijia Zheng
As an important part of the innovation system, colleges and universities are in an important mission in cultivating innovative talents and social services. The role of scientific and technological innovation in promoting regional economic development has been increasingly important. Based on the analysis...
Proceedings Article

Research on the Interactive Relationship Between University Technological Innovation and Regional Economic Development

Jing Liu, Kexin Cao, Peiying Zhu
Science and technology innovation is the source of power to promote the high quality development of regional economy and the development of regional economy also affects the innovation of science in universities. This article discusses the serviceability of university science and technology innovation...
Proceedings Article

The Theoretical Origin of Financial Risk Research From the Perspective of Stakeholders

Hua Yang
From the perspective of stakeholders, financial risk refers to the risk or uncertainty that the financing activities of an enterprise cannot meet the demand for working capital due to the imbalance between the supply and demand of working capital between the enterprise and internal & external stakeholders....
Proceedings Article

Research on the Teaching Reform of Operating System Principle for the Purpose of Increasing Interest

Tao Jin, Hai-jun Wang
Because the principle of operating system involves many concepts and principles, it is difficult for teachers to teach and students to learn under the traditional teaching mode.In order to effectively improve teachers’ teaching enthusiasm and increase students’interest in learning, this paper proposes...
Proceedings Article

Design and Exploration of Ideological and Political Education in the Course of “Computer Network Principle”

Feng Jian, Zhao Jing, Zhang Xiaoyan, Tian Hongpeng
Professional course is an important carrier to realize the educational goal of “three aspects of education” and help college students to construct the socialist core value system. Taking the core professional course “computer network principle” of network engineering major as an example, this paper first...
Proceedings Article

A Reflection on Athletics Teaching Reform in Sport Universities According to the New Curriculum Standard

Wang Hongyu
According to the new curriculum standards, we need to establish an organic connection of athletics teaching in sport universities and elementary education, strengthen the reform in teaching content and methods, strive to cultivate qualified P.E. teachers for elementary schools and help elementary education...
Proceedings Article

Linguistic Realizations of Metadiscourse in Advertising Slogans: A Case Study of McDonald’s

Jie Xia
This paper conducts an empirical study on the linguistic realizations of metadiscourse markers in advertising slogans. A database of 162 McDonalds’ slogans was built to examine the subcategories and frequencies, and linguistic realizations of metadiscourse used in the data. In terms of the use of metadiscourse,...
Proceedings Article

An Analysis of the Influence of Traditional National Sports on College Students’ Physical and Mental Quality — Take Taijiquan as an Example

Ying Mao
The level of physical and mental quality of college students has a great impact on their comprehensive development. Therefore, in practice, colleges and universities must pay special attention to improving the physical and mental quality of college students. Taijiquan is a very traditional sports in...
Proceedings Article

On the Early Marxists’ Understanding and Application of Chinese Excellent Traditional Culture

Zhou Yu
Early Marxists deeply influenced by Chinese excellent traditional culture are good at combining the positive factors of traditional culture with the basic theory of Marxism, exploring the practice of Chinese revolution in practice, and gradually improving the theory and practice of Sinicization of Marxism....
Proceedings Article

Research on Higher Mathematics Teaching Reform Incorporating Ideological and Political Elements in the Course—Take the Concept of Constant Term Series as an Example

Peiyu Yan, Shuang Liu
This article follows the education concept of “student-oriented, application of learning, and comprehensive development”, and gradually promotes the “three integration + two improvement” of higher mathematics teaching. This is the integration of teaching content and mathematics culture, the integration...
Proceedings Article

Mediatory Effect of Self-Esteem and Self-Efficacy: A Study of the Relationship Between Social Adaptation and Life Attitude in Chinese High School Students

Ruochuan Liu, Haiyi Yu, Mingyi Zhang
China has the largest amount of individuals affected by auditory impairment. As education for the disabled rapidly develops, there is also an increasing proportion of students affected by auditory impairment attending high school and college. Although there are abundant studies regarding social adaptation...
Proceedings Article

Regarding the Impact of the Platform Economy on Employment in the Post-Epidemic Era

Yang Tingting, Yang Ying
As the epidemic prevention and control has entered a normalized mode, stabilizing employment and ensuring the employment of residents have become the focus of attention. The platform economy has become an important channel for absorbing employment, and its contribution to industrial transformation and...
Proceedings Article

English Reading Teaching Based on Deep Learning

Cong Li
The paper demonstrates the significance of deep learning in higher education, analyzes the elements influencing the happening and effectiveness of deep learning based on the composition framework of deep learning. Among these elements, critical thinking ability is essential to trigger and assist the...
Proceedings Article

Research on the Way to Carry Out Ideological and Political Education for the “Post-2000s” of Colleges in the New Media Era

Meihui Wang, Qizhi Ning
Ideological and political education of college students is always in the complex and changeable social and spiritual environment, which directly influence the actual effect of ideological and political education of college students. With the deep promotion for the reform of the socialist market economy,...
Proceedings Article

Design of Education Management System Based On Cloud Platform

Panpan Zhang
With the development of information technology, all higher vocational colleges have accumulated some basic data of their own, but most of the same data will be scattered and repeated in different business systems. The reason for this situation is that the basic data acquisition function cannot be correctly...
Proceedings Article

Status Analysis and Improvement Measures of Educational Management Informatization in Higher Education Institutions

Rong Liu
In the era of informatization and the background of building socialism with Chinese characteristics, educational management in higher education institutions should follow the development of times and meet the demand for talents across the world based on the reform of quality-oriented education. Its constant...
Proceedings Article

Problems and Countermeasures of Expressway Maintenance Management

Lin Hui, Zhang Yufeng, Gao Fuliang
With the epoch-making progress and prosperity of Highway Engineering in China, the development route of highway industry seems to be changing. This change tends to be technical and intelligent. To be sure, the construction of Expressway provides great convenience for the traffic of our society. It speeds...
Proceedings Article

Research on Application of BIM Engineering Technology in Engineering Cost Management

Jun Wang
Economic development has driven the construction of infrastructure. The abundance of material life has increased people’s demand for public facilities with different functions. With the increasing market demand for the construction industry, the construction industry has become an important component...