Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)

Session: Digital visual art/product

11 articles
Proceedings Article

Perception Comparisons on Packaging Design Elements toward Purchasing Decisions between People with Art Sensibility and Those without Art Sensibility

Khwanrat Chinda
Perception on product appearance could enhance customers’ credentials for product quality and increase the purchasing potential. In this study a testing by using a set of 3D simulated pictures as stimuli is designed to evaluate how consumers perceived product necessity of cognitive and affective perceptions...
Proceedings Article

Design Recognition & Significant: A Finding On Consumers’ Feedback On Halal Logo

Nurul Wahidah Mahmud Zuhudi, Jasni Dolah
The significance of design recognition and its elements may give great connotation to the influence of Halal logo and certification. Certified by JAKIM, it is vital as a trustworthy part of indication that mainly beneficial for consumers to prevent purchase conflict and reduce confusions during product...
Proceedings Article

Increasing Selling Power and Brand Identity of Typical Food Snack in Kelurahan Kranggan through Packaging Design

James Darmawan, Ronald Gunawan, Citra Syukma Bayu Sakti
Kelurahan Kranggan, Serpong, South Tangerang; has a typical snack processing produced by housewives and managed by Cipta Boga Cooperation, South Tangerang City. Concomitant escalation of the buyers, the typical snack requires packaging design; which can provide the identity of the urban village, has...
Proceedings Article

Packaging Design Of Betutu Chicken Special Merchandise From Bali

Ni Luh Desi In Diana Sari, I Nengah Sudika Negara, Alit Kumala Dewi
The purpose of this design is to create the packaging design of Betutu Chicken as a special souvenir from Bali to tourists. This design is based on the problems that the design of the Betutu Chicken that is used as a souvenir does not meet the criteria. This design is done as a solution to the aforementioned...
Proceedings Article

Digital Comic Platform Mapping In Improving The Creative Industry Potential

Sayid Mataram, Deny Tri Ardianto
Digital platforms in the field of illustrations such as comics have been growing nowadays. This is inseparable from the development of new media technologies that have transformed many analog and manual mediums into digital and automatic ones. Changes in the medium lead to many variations in the presentations....
Proceedings Article

Packaging Development Center And Creative Industry As The Supporting Factors Of Msmes To Compete In The Global Market

Yayan Suherlan, Nidyah Widyamurti
Packaging and marketing issues are still the weak points for micro, small and medium enterprises (MSMEs) engaged in food and beverage products. This is due to the low awareness and knowledge of MSMEs regarding to the importance of image, quality and packaging appearance, as well as the limited packaging...
Proceedings Article

Identity Value of Reformation Era Strives on the Sign-system of Trisakti University Campus

Virginia Suryani, Wegig Murwonugroho
Sign system is a type of signage which serves as a means of communication. It has a function to show identity, information, and direction. The Trisakti University is a private campus known as the Reformation campus. The beginning of the reformation era caused by the unrestrained anger of the people for...
Proceedings Article

User Success Rate to Measure Usability in Responsive Website Layout Changes (Case Study: Indonesian Newspaper Website)

Auria F. Yogananti, Noor Hasyim, Ali Muqoddas
Online Newspapers can be accessed through many varied devices such as personal computer (PC), Tablet and mobile phone, people usually called this kind of online newspaper by responsive website. Responsive website have elastic and flexible layout, so it can be changed easily based on size of devices monitor....
Proceedings Article

The Existence Of Radio As Advertising Media In Indonesia Within The Internet Era

Ercilia Rini Octavia
Radio is a channel for advertising. While the radio business itself also runs from advertising. Many people consider radio dead and left by listeners. The number of viewers is certainly one of the considerations of advertisers in choosing media to advertise. This paper explores how radio adapts to the...
Proceedings Article

Mobile Multimedia Stop Drugs Tutorial Development

Hadi Sutopo, Ridha Sefina Samosir
This research is intended to develop a mobile multimedia based stop drugs tutorial. The information as a campaign to stop drugs that should be understood by people and those who want to leave his/her drugs addicttion. Stop drug information was created using a combination of ADDIE instructional development...
Proceedings Article

The Changes of the Symbolic World in Gamelan

Sahid Teguh Widodo, Agus Purwantoro
Until now, traditional Javanese musicians are still looking for forms and reasons for the changes that occur in Javanese gamelan music. Some people blame technology that is always positioned as a source of change. Technology is a source of changes in people's cultural tastes so that the views and needs...