Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)

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185 articles

Impact of Consumer Innovation on New Products Adoption Based on Scenario Experiments

Guoxiang Ruan, Yang Zhao, Yuanyuan Li, Meiling Jin
Strategies of innovation and brand are critical to the market success of new products. It is important to clarify how they jointly have impact on consumers’ adoption for new products. The new product innovation is divided into two types “radical innovation” and “incremental innovation” which are combined...

Design and Implementation of an Online College Ideological and Political Education Platform Based on .NET Technology

Haiyan Liu
The emergence of network technology has brought great challenges to the traditional ideological and political education approach. Now many colleges and universities are making all kinds of attempts in online ideological and political education. This paper designs a .NET-based online ideology and political...

An analysis of American Citizenship Education

De-jun Li
The United States is one of the earliest countries which have put citizenship education into effect. With decades of development, the contents of American citizenship education have been greatly extended, and a lot of socially qualified American citizens have been cultivated. IN this paper, the author...

Analysis of Key Joints of Agricultural and Sideline Products Logistics under the Guidance of Food Quality and Safety

Xiaofen Wang, Xiaodan Ma
The quality and safety of food was influenced by the agricultural and sideline product logistics process. This paper aims to analyze the key joints of agricultural and sideline products logistics to find the reasons that affect the quality and safety of food. Through studying the whole process from supply...

Research on Cost Control and Risk of Power Enterprises from the Perspective of Green Finance

Lizhen Liao
Developing circular economy and promoting green development is a major strategic decision of China. It is a major measure to implement the strategic deployment of the 18th National Congress of the Communist Party of China, and the power industry is the pillar and the leading industry of the national...

Bilingual Teaching Experience in Engineering Graphics and Suggestions for Quality Enhancement in Future

Chen Cheng, Zhongbao Qin, Yanjiao Li, Hailiang Lv, Qiang Chen
The aim of this paper is to summarize the bilingual teaching activity in Engineering Graphics which was held in the institute in the first time, and propose some suggestions that can possibly bring progress in the future. The authors of this paper summarize this activity in terms of students’ academic...

A Study of Culture Input at the Flipped Classroom in College English Instruction

Jianjun Hao, Feifei Jiang
Flipped classroom has become an effective means of college English instruction, in which, however, culture has never gained its due weight. In order to analyze the feasibility of culture input in college English class in the form of flipped class, comparison and literature study have been employed to...

On Application of Conceptual Design in the Teaching of Environmental Art Specialty

Qing Xie, Jiafu Su, Ran Duan
As a creative means of teaching design, conceptual design in environmental specialty can effectively improve students’ thinking ability and innovation and personality of design works. By expounding the meaning of conceptual design, this paper analyzed several ways of the generation “concepts”. On the...

Research on Project-driven Immersive Practical Teaching Style

Jinbo Bai, Hongbo Li
There are some deficiencies in the traditional practical teaching. For examples, students remember numerous knowledge points, but can't grasp the relations between them and don't know how to use them and where can they be applied; students passively learn knowledge, and their interests and personalized...

Study on the Combination of Wicker Art with Manual Class for Preschool Education

Fanlei Meng, Chunyu Xie
The traditional wickerwork represented by Linshu is green and environmental friendly. It is shaped with techniques of the wrapping, pressing, and squeezing in using of the wicker. Wickerwork is an art with typical regional characteristics in Chinese folk art, which is also a suitable material for manual...

Study on the Cultivation of Qualified BE Translators from the Perspective of Three-dimensional Transformation Theory

Qian Zhou
Based on empirical research on the current education of “Business English” (BE) majors, this paper presents a study of BE translator cultivation scheme from the perspective of three-dimensional transformation theory. The study aims at improving the qualification of BE translators, elevating their career...

Exploration and Practice of Training Mode for Application-oriented Talents

Zhi Weng, Feng-shan Bai, Zhi-qing Zheng, Zhao-nan Zhong, Cai-li Gong, Ding Han
Talents cultivation is the fundamental task of the higher education institutions. How to cultivate applied talents at the undergraduate level is a major task for China's higher education after entering the New Era. The paper explores the mode of applied talent cultivation in local comprehensive universities...

A Comparative Study on the Salary System of Chinese and American Universities

Mingyue Gao
Salary management in colleges and universities is closely related to attracting, using and stabilizing academic talents. This paper first analyzes the characteristics of the salary system of American college teachers, and then through comparative analysis, analyzes the weak competitiveness of the salary...

Research on Practice Teaching of English Major Based on the Cultivation of Applied Talents

Lifei Wang
With the continuous development of China's economy and the rapid improvement of China's comprehensive strength, the demand for high-quality English talents in the market has increased significantly. As a place cultivating professional English talents, colleges and universities have begun to attach importance...

On the Path of Teaching Reform and Innovation in Ideological and Political Courses in Colleges and Universities

Yanli Ji
The ideological and political curriculum is the key link in the talent training system of colleges and universities. How to inject related ideas in the traditional ideological and political education theory and integrate them perfectly to form a new concept which is suitable for the development of China's...

Teaching Research on “Analysis of E-Commerce Cases” from the Perspective of Comprehensive Ability Improvement

Hongyan Wang
“Analysis of E-Commerce Cases” is a comprehensive application course for the specialty E-commerce, aiming to develop students' ability to comprehensively analyze and solve problems. In view of the problems in the teaching of this course, this paper explored the closed-loop and systematic teaching mode...

Research on Physical Education Teaching Module and Talent Training Model in Colleges and Universities

Jiaqi Li
Under the background of the deepening educational reform in China, in order to effectively innovate and reform the physical education teaching mode in Colleges and universities, the relevant educators should comprehensively understand and analyze the current situation of physical education teaching in...

Analysis on Consumption Behavior of Youth Hotels

Huanhuan Hu
With the development of diversified tourism economy, the cultural integration of different countries and regions has gradually formed the consumption behavior of youth hotels. However, there are still many problems in the process of operation, which hinder the further development of youth hotels. Therefore,...

Research on the Correlation between CMA Certification Laboratory and the Cultivation of Applied Practical Talents in Universities

Guiqin Xu
In recent years, more and more analytical testing center of universities has passed laboratory qualification certification. The feasibility and necessity of the qualification testing of our testing laboratory are analyzed by analyzing the cases of testing laboratory with qualifications of other universities...

A Study on the Dilemma and Countermeasures of Teachers’ Development after the Upgrading and Transformation of Secondary Schools —Taking the Original Zaozhuang Normal School as an Example

Wenli Zheng
After the original Zaozhuang Normal School was merged into Zaozhuang University, the teacher’s role changed. How to adapt to the transformed school education and teaching has become a serious practical problem for every former secondary normal teacher. Through the questionnaire and interview investigation...

Study on Carbon Accounting of Power Enterprises in China

Yuting Qian, Jingjie Wang, Xiaoqing Yan
With the rapid development of the world economy since the 20th century, environmental problems have become increasingly prominent. Countries have also paid more attention to environmental problems and taken corresponding measures, especially developed countries. Carbon accounting emerged and provided...

Analysis on the Auction Mechanism of State-owned Land Considering Security Housing Factors

Xuefeng Zhang, Shuping Wang
After 2008, there are some new forms of state-owned land auction in China, such as Limited Housing Price Auction (LHPA), Limited Land Price Auction (LLPA) and Limited Land Price Auction with Security House (LLPA-SH). This paper discusses the implementation of the Limited Land Price Auction with Security...

On the Cultivation of Humanistic Quality of Medical Students

Ying Wang, Tingting Chen, Yu Zhang, Linlin Wang, Min Chen
with the continuous development of economy and culture, the society demands more and more on the professional quality of medical students. Medical students are the reserve force of medical and health undertakings in China. The level of comprehensive quality of medical students is directly related to...

Research on Relationship among Comprehensive Experiment, Innovation and Entrepreneurship of Economics and Management

Wei Wang
The existing practical teaching resources are effectively utilized and integrated, and various professional sharing application platforms are established. The campus resources are utilized to establish the entrepreneurship and innovation training in the school, and the practice training is conducted...

Evaluating the Rationality of Land Share of Housing Value in China’s Urban Housing Market —Based on International Comparison and Risk Analysis

Xiaoping Zhou, Zhenyang Qin, Duo Chai, Song Zhao
Land share of housing value is an important indicator linking land market and housing market. However, few studies have comprehensively discussed the rationality of China's land share of housing value. This paper first defined the rationality of land share of housing value as being consistent with international...

Study on the Relationship between Children’s Thinking Styles and Their Ways of Raising Questions

Zongjin Yuan
Ability of raising questions represents the development level of reflection of children, which has huge impact on children’s physical and psychological development. This study explored the relationship between children’s thinking styles and their ability of raising questions, with 180 kids aged between...

A Study on the Connotation of Tourism Resources

Yu Wang
With the development of tourism in China and the world, the research on tourism resources has received increasing attention. the study of tourism resources focuses on the formation, characteristics, classification and evaluation of tourism resources, as well as the development, utilization and protection...

Challenges and Strategies of the International Dissemination of Traditional Chinese Medicine

Yao Song
In the globalized age, TCM international dissemination is confronted with rigorous challenges derived from cultural conflicts on the way to its internationalization. This essay has made a detailed analysis of the factors obstructing its international communication---shortage of professionals, cultural...

Analysis of Moral Risk and Reverse Selection in Tobacco Regulation

Shen Shen
Due to the particularity of regulation of tobacco industry, Chinese tobacco monopoly Bureau (Company) is prone to moral hazard and reverse selection under the asymmetric information. This paper analyzes causes and effects of moral hazard and adverse selection through the information economics model,...

Design and Implementation of Virtual Laboratory for Computer Assembly

Hui Zhang, Shixing Zhang
The course of computer assembly has many problems, such as the high loss of hardware equipment, the shortage of funds, the slow updating and the potential safety hazards. It is particularly necessary to develop a virtual experimental environment. This paper elaborates the requirements, design and implementation...

Competency-oriented Curriculum Group Construction: A Case Study of Marketing Curriculum Group Construction in Beijing Union University

Pengfei Jiang, Xiaoyu Chen
Taking the curriculum group of Marketing major of Beijing Union University as an example, this paper puts forward some suggestions for the curriculum group construction based on clarifying students’ professional core ability and selecting some related core courses, so as to provide theoretical reference...

Reflections on Strengthening the Construction of Young Teachers' Morality in Colleges and Universities in the New Era

Jun Wang
The level of young teachers' morality is not only related to their own growth and progress, but also to the rise and fall of the whole educational cause, as well as to the future reform and development of the whole nation. In the new era, strengthening the work of young teachers' morality construction...

Research on the Training of Innovative Talents in Colleges and Universities under the Background of New Engineering

Lili Yu, Xiaoguang Su, Hongyan Ren, Xiaomin Liu
With the birth of new industries, higher requirements have been put forward for the cultivation of complex engineering talents. The new technology came into being; Fudan University, Tianjing University and Beijing University have set good examples and provided useful experience for the new engineering...

Mathematics Teaching from "Three Dimensional Objectives" to "Core Accomplishment" —Taking "Functional Extremum and Derivative" as an Example

Qian Zheng, Mohan Tang, Zhenlai Han, Shurong Sun
The main goal of mathematics teaching was to cultivate students 'core quality of mathematics, but it was difficult for teachers to change from three-dimensional goal to core goal of mathematics in actual classroom teaching. This article analyzed the mathematics teaching goals under three-dimensional...

Construction to Reform the System of Managing Local University by Law —Based on "world-class universities and world-class disciplines"

Chunxia Zhao, Xiaoxin Chen, Chunhui Zhang, Shufang Lv, Shuxuan Liang, Guoyi Bai, Jianzhong Xu
Responding to the spirit of the 19th national congress of the Communist Party of China, it is urgent to conduct a comprehensive reform on higher education by cultivating innovative talents in the new era and following the construction of first class universities and disciplines. In particular, improving...