Proceedings of the 3rd Annual International Conference on Social Science and Contemporary Humanity Development

Session: Chapter 4: Management and Economics

18 articles
Proceedings Article

Lessons and Enlightenment on the Business Failure of British M Department in Mainland China Market

Feng-Yao Zhou, Rong Li, Bin Li
In view of the problem of 10 loss-making international markets, including UK 60 homegrown stores and 53 international shops, which will be withdrawn from China by M Department Store, the paper analyzes the products, promotion, location, customer service, the M Department Store in the Chinese mainland...
Proceedings Article

Study on Causes of Disappearance of Wax Printing Technique in the Central Plains Area during Song Dynasty

Bin Li, Hong-Guang Ye, An-Ding Liu, Xiao-Jing Fang
The aim of this paper is to analyze the sudden disappearance of the wax printing technique in the Central Plains area during Song dynasty. We analyzed historical literatures, textile archaeology, and various other methods to summarize the main reasons leading to the disappearance of the wax printing...
Proceedings Article

Research on Innovative Design of Tea Set in Internet Thinking Mode

Ya-Bin Chen
Objective to analyze the development history of China's tea set and the characteristics of product design of Internet + era. Based on the innovative design of tea tea in tea culture, this paper makes a classification study on the design pattern of Internet thinking, the innovation of tea set, the innovation...
Proceedings Article

Arouse—Rebirth----Renovation Design of the Old Hanyang Special Automobile Factory

Ying Yu
This design will reform the old Hanyang Special automobile factory into a multi-function creative park and try to discover how to reform old factory in order to make it contain its values in economic, society and culture. This design plan will work through the demands of human, society and city. Try...
Proceedings Article

A Study of the Foregrounded Features in English Advertising Texts

Shuang Liu
The thesis aims at a preliminary study of the stylistic values of the foregrounded features in English advertising texts, so as to help getting a better understanding and appreciation of the English advertising texts. The foregrounded features in English advertising texts can be divided into verbal and...
Proceedings Article

Foreign Green ICT Development Practice and Its Implications in the Context of Information and Communication Technology

Hu Liu, Jin-Chan Wei, Jia-Ping Zhang, Yu-Yao Wang
The 13th Five-Year Plan of China has made it clear that we should initiate the green development concept. In the context of information and communication technology, the development of green ICT in China faces an unprecedented opportunity. This study summarizes the practical experience of green ICT development...
Proceedings Article

The Application of Han Embroidery Art in Modern Fashion Design

Chen-Xu Zhong, Hong-Guang Ye
Han embroidery is a kind of regional embroidery with Hubei characteristics, which contains the profound artistic connotation over the development of thousands of years. Today, more emphasis is put on traditional handicrafts .Han embroidery has been protected in time as an indispensable pat of Chinese...
Proceedings Article

Analysis of Color Aplication in Home Wear Design

Tao Hui, Dan-Na Shi
Home wear is different from the ordinary clothing design, it is accompanied by a specific environment and the existence of its purpose is to better enhance the emotional communication between the family,family harmony and warm atmosphere. This paper analyzes design and application of modern home clothes...
Proceedings Article

Study On The Countermeasures of Improving Part-Time Employment In China

Hong-Zhen Lin, Yu Wang
The purpose of this paper is to research Part-time employment. Using the method of investigation and document study obtain related data in order to correctly , deeply understand the Part-time employment problem. Part-time employment is a form of flexible employment, which is the result of the rapid development...
Proceedings Article

Dynamic Simulation Analysis of Greenhouse Gas Emission Reduction in Hebei Province

Guo-Feng Zhang, Hui-Min Li, Xiao-Ying Ma, Li-Xin Sun, Zhen-Ying Yu, Nan-Nan Cao
With the rapid growth of economy and population in Hebei Province, energy consumption and greenhouse gas emissions have increased year by year, and environmental problems have become increasingly prominent. How to achieve rapid economic growth under the constraints of the environment is the Hebei provincial...
Proceedings Article

Sensitivity Analysis and Optimization of FCM Initial Clustering Centers

Yong Wang, Jiao Cheng, Ling Zhang, Qiu-Hua Tang
Some researches show that fuzzy C- means clustering is sensitive to initial clustering centers. Related variables include cluster number, data characteristics and fuzzy exponent are affect the sensitivity of the algorithm. This paper provided the definition of the sensitivity of the algorithm. Selecting...
Proceedings Article

Heterogeneous Expectations in An Estimated Medium-Scale DSGE Model

Wei Zhao
This paper incorporates adaptive learning and heterogeneous expectations into the traditional rational expectation medium-scale DSGE model. In our model, some agents make mistakes when forecasting future macroeconomics variables, while other agents have rational expectations, so the expectations present...
Proceedings Article

Research on the Evaluation System of Provider for the Third Party Logistics Based on Analytic Hierarchy Process

He-Hua Li, Huan Chen
With the development of the global economic integration business model, many enterprises increase their own business income by enhancing their core competence. But currently in the process of selecting third-party logistics provider, many enterprises are still in the original state, either simply by...
Proceedings Article

Do Outside Options Reinforce or Weaken the Monopoly Power? —An Experiment Review

Gui-Rong Shao
Consumers having outside options are an important continuation for market trading theory. The article discusses the question: allowing consumers to "shop around", does monopoly power sensitively respond to consumers with or without outside options? The related literatures were summarized and showed that...
Proceedings Article

Family Characteristics, Regional Differences and Information Consumption —— Based on the Research of Hierarchical Linear Model

Long Zhang, He-Xu Li
Based on the 2014 CFPS data and regional macro data, this paper discusses the ways and mechanisms of family characteristics and regional differences affecting information consumption by using hierarchical linear model. The results show that 8% of the differences in household information expenditure are...
Proceedings Article

Development Trend Analysis of China National Standardization Guidance Technical Documents—Based on the Study of China and ISO Standards System

Jia Li, Zheng-Hu Pang
By comparing analysis between China standards system and ISO standards system and revealing the correspondence relationships between different types of standardization documents, and based on the aim of national guidance technical documents, this paper explored the development tend of national guidance...
Proceedings Article

Factors on the Transformation of Scientific and Technological Achievements under IUR cooperation

Hai-yan Feng
As a new system mode to promote technological innovation, the model of IUR (Industry-University Research) cooperation is one of the important ways to improve the rate of technology transfer. In order to study the influencing factors of scientific and technological achievements in the mode of IUR cooperation,...
Proceedings Article

Analysis of the Game of the Content Subject in the Tri-networks Integration

Ji-Hua Xie, Qian Zhang
With the rapid development of optical fiber communication industry, the integration of China's Tri-networks is being promoted constantly and deeply. 'One-to-many', a new mode which the content provider offers the content subject to telecommunication network, broadcasting television network and Internet...