Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education

Session: E-Management and E-Education

66 articles
Proceedings Article

Study on the Information Service of University Library Based on Big Data

L.Y. Yuan, S.J. Tang
With the rapid development of computer network technology in the world, hundreds of millions of computers and mobile devices are continuously create a tremendous amount of information, and the world has been transferred to the data centric paradigm -- the age of big data. In this age, big data technology...
Proceedings Article

Urban Elementary School Choice Hot Phenomenon Perspective ---- A Primary School in Da Tong as an Example

Cuiping Han
Children's education emphasis is increasing, the choice of a quality for their parent's elementary school has become a trend, and the trend to parents, schools and the whole society has brought the huge impact, from parents, schools and society three aspects are analyzed, and put forward the suggestion...
Proceedings Article

Effects of Total Flavonoids of Epimedium in Climacteric Model Rats

M.S. Miao, W.Y. Xin, M. Bai, L. Guo, T. Wang, H.L. Liu
To investigate the effects of Total Flavonoids of Epimedium (TFE) in climacteric model rats. Method: Utilized castration method to make climacteric syndrome animal model and observed the effects of high middle and low doses of TFE(that is TFE-HD/TFE-MD/TFE-LD) on organ index, serum sex hormone, serum...
Proceedings Article

Differential Frequency Hopping Signal Detection Based on HHT

Shufeng Qi, Wei Quan, Zhiwen Miao, Qun Zhao
Differential frequency hopping communication system as a new concept of communication systems has become an important development direction of the current shortwave confidential communications. In this paper, on the DFH communication mechanism based on the establishment of a function, the function design...
Proceedings Article

A Study of the Practical Teaching System of Mechanical Engineering on Theory-practice Integration Model

Yihui Zeng, Zhangyuan Xiong, Lijun Tang, Shixiong Wang, Shi Yao, Gang Wu
This paper proposes the practical teaching system of mechanical engineering based on theory-practice integration model due to problems such as the separation of knowledge transfer from skills training, the lack of depth in school-enterprise cooperation and the insufficiency of practice and innovation....
Proceedings Article

Financial Innovation in Tanzania: Opportunities and Challenges

Mohammed Salim Ahmed, Jianguo Wei
Worldwide financial innovations have been explained as among the greater ways of providing various advantages in financial sector. In Tanzania, financial innovation has transformed most traditional and conventional ways of business transaction and international relation between economies. Policy makers...
Proceedings Article

Research on Psychological Guidance for College Students Based on Le-Chatelier Principle

Bin Guo, Xuemei Bai, Guang Yang
The paper employs the principle of Le Chatelier to analyze the college students’ mental state. College students are facing the integration and confliction between foreign and local culture and they are in active thinking and sensitive period, which is the key session to form the world view and life outlook....
Proceedings Article

Research and Application of Guidance Project-teaching Method in Digital Electronic Technology Teaching

Xuemei Bai, Bin Guo, Ziqiang Hao
The paper presents a guidance project-teaching method and applied it to the digital electronic technology teaching based on the traditional project-teaching method and the characteristic of undergraduate education. Facts have shown that the guidance project-teaching method can organically combine theory...
Proceedings Article

Analysis on Life Cycle of Network Public Opinion

J. Qiao, Z.H. Gao, Y.R. Huang, Y.Y. Hou, X.C. Wei
As the rapid development of network throughout the world, network media has been recognized by the public as the “4th media” following newspaper, radio broadcast and television. Network has become one of the major carriers reflecting the social public opinion. In the communication framework, the network...
Proceedings Article

Analysis on Role of Network Technology Information Integration in the Agricultural Development of Beijing-Tianjin-Hebei

R.L. Miao, X.C. Wei, Y.Y. Hou, J. Meng
Beijing-Tianjin-Hebei has integrity and indivisibility in agricultural industrial structure. However, as the development of information technology, the number of agricultural websites in Beijing-Tianjin-Hebei area increasingly rises, as a result, it gets quite difficult to get agricultural technological...
Proceedings Article

International Financial Center Shanghai: Fundamental Theory and Financial Consumer Protection Practice

Shudi Zhu, Lina Huang
Financial consumer protection system in the United States is well known for its comprehensiveness. However, after the eruption of the sub-prime mortgage crisis in 2007, the U.S. government realized the lack of consumer protection is one of the major causes of the financial crisis. As for China, it is...
Proceedings Article

Charismatic Leadership and Creativity: An Empirical Investigation in China

Hongchun Hu, Yang Liu, Bingsheng Yan
This article aims to explore the effect of charismatic leadership on creativity. By using survey data from 314 employees of a large tobacco company in China, we found that charismatic leadership was positively related to follower creativity, psychological ownership mediated the effect of charismatic...
Proceedings Article

The Risk Research of Economical Benefits of Real Estate Listed Companies based on Logistic

Jianlin Yuan
The article analyzes the factors that influence the risk of economical benefits of real estate listed companies; the risk factors mainly include management risk, financial risk, land risk, sale risk, and policy risk. According to the analysis of risk factors, the article establishes the index system...
Proceedings Article

Exploration on Multiple Cultural Characteristics and Social Value of Chinese Nationality Sport

L.H. Xu, Ping Zhao
The essay conducts a research on characteristics of Chinese nationality sport and indicates that the development of Chinese nationality sport possesses such characteristics that region integrates culture cultural ecology integrates naturality as well as the one that combines traditional and modern culture...
Proceedings Article

Design and Development of Analysis Tools of Uniform Angle Index

H.Y. Zhao, J. Zhang, M.X. Zhang, H.B. Zheng
Analysis Tools of Uniform Angle Index is of great importance to structure-based forest management, however, few convenient tools were developed for practical use. In order to facilitate calculating Uniform Angle Index of each tree and the mean value of uniform angle index of stand in forest, a tool was...
Proceedings Article

Research on Establishment of College Students’ Entrepreneurial Bases

Y. Yuan, J.H. Gao, H.J. Wang
Establishment of college students’ entrepreneurial bases and development of entrepreneurial education and entrepreneurial practices can promote college students’ entrepreneurial awareness, ability and experience, and serve as an effective way to solve the problem of college students’ low employment at...
Proceedings Article

Research on Construction of College Students' Social Practice Base

M.H. Hou, A.S. Zhang, M.M. Luo, M. Zhao
College students' social practice is a college student understanding society, the national condition in practice, growth ability, contributing to society, exercise perseverance, the effective ways to cultivate character. College students' social practice base is the necessary premise of social practice...
Proceedings Article

The Temporal-spatial Difference and Convergence of Tourism Economy in ZheJiang Province

Lan Pan, Zesun Luo, Wei Zhang
Using coefficient of variation and Gini coefficient, this paper measures difference of tourism economy in Zhejiang Province through structural and regional decomposition, then uses convergence theory of economic growth to check the existence of convergence. The results show that total tourism economic...
Proceedings Article

Is China’s Corn Price Related to International Crude Oil Price

W.S. Kong, J.L. Ma
This paper investigates the relationships between China’s corn price and international crude oil price using time series technical methods, we find that, (1) There are mutual Granger Causalities between China’s corn price and international crude oil price; (2) China corn price can be positively influenced...
Proceedings Article

Theory of University Education Culture

KeKe Liu
Starting from the perspective of cultural talent cultivation, this paper discusses the reason why the inheritance and innovation of culture become the fourth function of college education; the great value the college cultural construction possesses in talent cultivation; the restrictive elements of college...
Proceedings Article

The Requirement Analysis of Software based on Use Case Modeling

Changhong Song
Use case modeling is an important component of object-oriented software development technology, which can perfectly capture system functional requirements, reflect the mutual relationship between the user and the system. Methods using the use case modeling completed the requirement analysis of student...
Proceedings Article

The Practice about Cooperative Education between Tutor Group and Graduate

F. Li, F.Q. Jin
This article is related to the powerless of instructor training which result from Enrollment of graduate student. Following the example of the innovative initiatives about postgraduate education in Energy school of Harbin Institute of Technology, the Grassroots Institute effect of environmental education...
Proceedings Article

Innovation on International Business Talent Training Model: A Case Study of Innovation Classes from GDUFS

Xuyang Liu, Wenzhong Zhu
This research intends to make a case analysis of innovation of international business talent training of the higher education in China by taking the three types of innovation classes of Guangdong University of Foreign Studies (GDUFS) as an example, which mainly analyzes specific steps of how to train...
Proceedings Article

Enlightenment of Taiwan’s Vocational Education on the Mainland

Jing Song, Renzhong Zhou
With cross-strait policies getting warmer and the mainland’s higher vocational education developing rapidly, communications and cooperation across Taiwan Straits now enter into a prosperous stage. Therefore, it is of great significance for mainland China to analyze and adsorb Taiwan’s vocational education...
Proceedings Article

Obstacles and Countermeasures of Cross-strait Cooperation in Vocational Education

Jing Song, Renzhong Zhou
Obstacles of cross-strait cooperation in vocational education mainly lie in negative political and policy factors, lack of long-term mechanisms concerning complementary advantages and win-win achievement, mismatching of professional certification system as well as adverse cultural and psychological factors....
Proceedings Article

Research on Several Questions about Engineering Education Center

X.T. Zhou, X. Xiao
Engineering education and engineering practice is relationship of premises each other. To train reserve personnel for meeting the requirements of engineering, engineering education must return to engineering. Therefore, it is particularly important to construct engineering education center well, which...
Proceedings Article

The Brief Analysis about Students Choosing Teachers

Bin Guo, Yang Lu, Xuemei Bai
In this paper, combined with the mathematical knowledge, it carries out a simple analysis about the necessity of students to choose their class teachers, briefly explains its positive side, the possible problems and corresponding countermeasures to solve these problems, and it can also provide a new...
Proceedings Article

Teaching Reform Based on Signal Detection and evaluation of curriculum

Bin Guo, Yang Lu, Xuemei Bai
The teaching reform of signal detection and estimation curriculum for the graduate students is implemented which is based on the improved case method. The paper details the implementation steps about the reform and the change of the classroom atmosphere about graduate students. This method changes the...
Proceedings Article

The Elective Course Teaching Reform based on Seminar and PBL Mixed Teaching Modes

Bin Guo, Wenxiao Wang, Xuemei Bai
Currently, many Chinese college students don’t have the clear ideal and are at a loss in the direction of life with narrow range of knowledge. Therefore, it seems that university education reform should be carried out immediately. The paper analyzed the advanced teaching concept and method of Seminar...
Proceedings Article

GA-Based Equipment Support Resource Leveling Optimization

J.C. Wang, M. Wei, Y.F. Shi
Equipment support decision-making is the important foundation to effectively organize equipment support. Equipment support is dependent on various support resources. The less the fluctuation of resource requirement during the project, the more advantageous the organization and carrying out of equipment...
Proceedings Article

Design and Development of Analysis Tools of Minglings

H.Y. Zhao, J. Zhang, M.X. Zhang, H.B. Zheng
In order to quickly and accurately calculate Minglings of each tree and the mean Minglings of stand, a tool was designed and developed with Excel VBA programming language. Firstly, the distances from four closest neighboring trees to reference tree were separately computed with the formula of the distance....
Proceedings Article

Factor Analysis and Empirical Research on Regional Logistics Demand in Jiangxi Province

Yongfei Xu
This article analyzed the economic position of Jiangxi province from the aspects of gross economic value, industry structure and investment in fixed assets etc. It also explained the development state of logistics in terms of the infrastructure equipment, the status quo of logistics development as well...
Proceedings Article

An Adaptive Configuration Method to Multi-Cards in Launch Vehicle Ground Test System

Y.W. Cai, G.F. Xu
Due to the diversity and complexity caused by multi-cards in launch vehicle ground test system, an adaptive configuration method to multi-cards is studied. This method includes 2 stages and 9 steps. After a unified format conversion, nonlinear genetic algorithm (NGA) is introduced into the adaptive configuration...
Proceedings Article

Study of Typical Equipment Health Monitoring of Rocket Filling System

X.C. Xing, Y.W. Cai, Z.Y. Zhao, Y.B. Zhao, J.T. Ren
The filling system composition were analyzed briefly from two aspects of conventional and cryogenic propellant loading system, summarize the common fault of filling system and analyses its fault characteristics, and typical equipment was selected based on the analysis of filling system. The typical equipment...
Proceedings Article

Research of Subject Knowledge Revealing and Specialized Documents Searching

Fei Yu
It is a very important aided way by teaching college students to learn some specialized knowledge systematically and guiding them to retrieve specialized documents in professional courses teaching in universities. The paper not only explores the expressions of some specialized knowledge structures based...
Proceedings Article

PE Teaching Model in Secondary Schools of the United States and Japan and Its Enlightenment

Yingdong Song
Through a systemic introduction of PE teaching model in the United States and Japan, and combined with the issues existing in the construction of secondary school PE teaching model in China, this research suggests that the PE teaching model in secondary schools of China should establish a clear and consistent...
Proceedings Article

Research of Information Organization Based on Folksonomy

B.G. Yu, J.W. Gu
This paper proposes a method which uses RDF to express resources, tags and users of Folksonomy and allows users to assign tags freely by achieving the storage and query of RDF data. It provides a means for completely open and sharing of information between users. And it is also applied in the manufacture...
Proceedings Article

The Research on Vocational and Technical Undergraduate Education Model of Engineering Management Based on Comparative Study

Yan Wang
It is a serious problem to be solved that how to cultivate engineering management vocational and technical undergraduates which fit market demand and the engineering management education of non-key universities is on a very awkward and an important position. This paper draws on the experiences of first-class...
Proceedings Article

Rhetorical Variation of RA Abstracts between Experts and Chinese Undergraduates

Y.L. Wang
The study focused on the rhetorical variation of abstracts written by experts and Chinese undergraduates by investigating 60 RA abstracts in applied linguistics. Santos’ (1996) 5-move model was adopted as the analytical framework. The results showed that abstracts by the two groups of writers shared...
Proceedings Article

A Multi-host Cluster Load Balancing Scheduling Method

Shu Hu, Li Liu, Tingxun Liu
For some applications system, the demand for high reliability, high stability, high robustness, and discusses how to design and implement a high availability cluster system based on multi-host of the characteristics of such applications. Paper elaborated structure and design method of the cluster communication...
Proceedings Article

The Electronic Customer-To-Customer Interaction Based on Real Estate Consumption

Jing Xue
At present, the relevant studies mostly focus on the CCI of service industry in reality, while pay less attention to the CCI of the production and service industries in virtual environment. Basing on the China's real estate industry, this study explored the components of electronic CCI (ECCI). Moreover,...
Proceedings Article

The Effect of Control Mechanism on Relational Performance in China's Petrochemical Industry

Hong Jin, Yudong Zhang, Huilong Zhang
For this empirical study surveying the author selected 232 samples of Chinese buyers who are still importing petrochemical products and have already done business with foreign vendors for more than 3 months. As the result, the level of control mechanisms like Incentive, Favors and Socialization used...
Proceedings Article

The Research on Structural Dimensions of Institutional Regulation of Place Branding

Weihong Zhao, Ganfeng Yu
The aims of this article is to establish a dimensional model of institutional regulation of place branding, to help the region to establish a impeccable regulatory system in the branding process. Through literature review, this paper puts forward the conceptual model of institutional regulation of place...
Proceedings Article

Implementation Strategy and Effect Analysis on Subject Selection in Innovative Training for College Students

H.Y. Wang
Scientific and technological innovation is one of the development strategies put forward by the Chinese Government. Being the hard core of talent cultivation in science and technology, college shoulders the task of cultivating innovative talents, which is one of the primary missions at present. In this...
Proceedings Article

A Study on Internet Entrepreneurship Intention of Chinese University Students under Demography’s View

X. Lin
Demography factors are an important aspect of influencing personal entrepreneurial intention. The author takes demography as the view to execute the questionnaire survey about the influence of demography factors over personal Internet entrepreneurship intention. 601 Chinese university students joined...
Proceedings Article

Study on the Historical Evolution of Capital Connotation

Fanqiang Meng, Baoguo Deng
The author uses historical analysis method on the historical evolution of capital connotation and the diversification of capital development. Through the analysis, the author discoveries: from the day concept of capital was put forward, people know about the capital form from money, physical capital,...
Proceedings Article

Enterprise IT Project Portfolio Selection Framework Based on Cloud Model

Xin Yang, Ping Sun
The project portfolio selection is an important step in the process of project portfolio management, and needs to consider many interrelated factors. This paper based on enterprise strategy goal and aims at such the enterprise with characteristics of more IT projects and more complex project situation....
Proceedings Article

Research and the Practice on the "2+1+1" Accounting Talent Development Mode

Heping Chen, Fang Ma
The School of Management of Southwest University of Political Science & Law has cooperated with Chongqing Heqin Firm to try out the "2+1+1" style-a new accounting talent development mode. It renewed the target of accounting talent development, integrated the curriculum system, established the diversified...
Proceedings Article

The New Role of University English Language Teachers under New Social Circumstances

FengJie Zhai
There is no doubt about the importance of English language as a compulsory course in universities in reaction to the market and social necessities. It is notable however, that the subject has come across three main challenges, which have necessitated teachers to transform their roles.
Proceedings Article

The Research of Financial Futures Risk Monitoring based on CEP Technology

Shanshan Wang, Yun Chen, Qiwei Sun
The construction of financial futures risk monitoring system based on the complex transaction processing Sybase ESP oriented financial futures market requirements can greatly enhance the performance of futures transaction risk. This paper mainly introduce the main technical framework of financial futures...
Proceedings Article

An Empirical Study on the Influence of Service Fairness on Logistics Customer Satisfaction: Based on the intermediary Effect of Customer Psychological Empowerment

Jiahua Wei, Yi Lian
In this paper, take the logistics industry as an example, take the customer psychological empowerment as an intermediary, studied the influence of service fairness on customer satisfaction. The research results show that: the four variables under the authorization of service fairness has significant...
Proceedings Article

Customer Participation Behaviors and Brand Loyalty Based on the Media Characteristics of Wechat

Hong Jin, Guozhong Li
The study analyzes the customer participation behaviors based on the media characteristics of Wechat-the mobile SNS tool when enterprises conduct promotion; and it pointed out that the special communication way of Wechat puts more emphasis on the importance of customer participation in China. Therefore,...
Proceedings Article

Discussion on Improving the Teaching Quality of Laser Technology

X.D. Yu, K.Y. Yang, B. Zhang, J. Yuan
Laser technology is an important professional technical course for undergraduate in optical engineering. The basic content of Laser technology is introduced firstly. Combining the teaching process, the teaching experiences are described in detail. The introduction class should play a more important role...
Proceedings Article

Research on the Professional Characteristics and Curriculum System of Resource Recycling Science and Engineering

F.Q. He, D.S. Li, J.Y. Zhao, T.F. Liu
Through the analysis of relevant professional of domestic colleges and universities, on the basis of researching the demand for talent and industry characteristics in the field of resource recycling in Tianjin, tightly around the treatment and disposal of municipal sludge and electrical & electronic...
Proceedings Article

The Study of Integrated Information Platform Construction in Disaster Medicine Management

Sheng Zhong, Xin Liu
This paper start from SARS and wenchuan earthquake to illustrate the importance of information security in the disaster, and find the development and problems when response to the rescue in China. Based on the information assurance problems existing in the activities of disaster medicine management,...
Proceedings Article

Cooperative Promotion both in Knowledge and Ability during Educating and Training of Excellent Engineer

S.P. Chen, W.X. Wang, W. Bai, Z.Q. Cui, M. Ding, H.X. Zhang
It is proposed by Ministry of Education to have at least one-year internship in factory during four-year college education and training of excellent engineers, so for most pilot majors, the fourth school year is set as internship period. However it has been proved that learning of more theoretical courses...
Proceedings Article

To Resolve the Problems of Judgment Aggregation from the Perspective of Logic

Li Dai, Jihua Zhang
It is a research hotspot to study the social choice theory from the perspective of logic in recent years. The judgment aggregation model based on logic supports a new way for the research of social choice theory. We attempt to analyze judgment aggregation dilemmas based on the judgment aggregation model,...
Proceedings Article

The Design and Application of Service Project Management System Based on ODPS Platform

Wentao Zhu, Qiang Yu, Jianli Yang
Because of ineffective management, it appears schedule delay, materials supply not in time, cost overruns, human resource management confusion, security management and quality management activities carried out in disorder during the process of wind turbines service projects at this time. The paper designs...
Proceedings Article

Research on the Evolution Cost Control of Small-Micro Enterprise Multinational Operation

Jun Li
To explore small and micro enterprise’s multinational management, new theory, new method and new perspective are needed. A growth path in multinational operation using niche genetic algorithm is constructed. In order to help decision makers making more scientific judgment according to the overall environment,...
Proceedings Article

Collaborative Learning New Exploration of Distance Education Teaching Model Reform

Dan Tian, He Lin
Nowadays, with the vigorously reform of the distance education mode, basing on choice theory, motivation theory and cohesive theory, the collaborative learning model emerged. This learning model makes students from passive learning to active learning, which actually turns the students into "learning...
Proceedings Article

The Research of the Reform and Mode of Local Higher Fashion Design and Engineering Education which Service Industry Development

Bingqiang Tian, Shouzhong HU
This article is based on the relationship between development of creative industry and regional demand of talent structure in Shanghai and analysis the mode of Institute of fashion education in Shanghai University of Engineering Science reform and the realization. The conclusions are that should form...
Proceedings Article

Introduction to the Higher Mathematics Curriculum in Vocational Colleges “Two-step”

Hongge Zhao
With the rapid development of higher vocational education in our country, to improve the education quality of teaching in higher vocational colleges, unceasingly to reform the course system and teaching methods .The higher mathematics curriculum reform of vocational colleges should carry out the "two-step"....
Proceedings Article

Software Teaching in Pump Performance Experiment

Bin Yang
During performing function experiment of testing pump, there are some inevitable difficulties that oil may be blown out because the students do not leave deep impression to correlation process and often reverse order of experimental step and experimental process may be terminated because a teacher can’t...
Proceedings Article

Consumer Power in the Digital Age in China Travel Market and the Strategic Management Trend in China Online Travel Industry

A.P. Ma, L. Bai, H.W. Luo, Y.J. Liao
With the rapid development of China's economy, China's tourism market entered into a stage of great development. The popularity of the Internet makes people more and more incline to use the Internet to buy travel products, Chinese consumers' purchasing power to be reckoned seriously in the digital age,...
Proceedings Article

Web2.0, User Generated Contents, Mobile App and China Travel Company Marketing Positioning Along Consumer Consumption Process- A Case Study from China

A.P. Ma, S.N. Kou, L. Bai, J.R. Sun, H.J. Yue
By discussion the consumption processes of travelers in China, the paper analyses the related products and services offered by different online travel companies in China. Along each stages of traveler product consumption chain, a variety companies on line focusing on different needs such as searching...
Proceedings Article

Discussion on Database Design of Scientific Research Management System for Colleges and Universities

Zhijun Chen
As scientific research of colleges and universities plays an increasingly significant role in scientific and technological progress of the state, it is extremely urgent to establish a scientific research management system for colleges and universities. This paper describes the design method and key technology...