Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education

Session: Financial, Management and Education Research

103 articles
Proceedings Article

A Scheduling and Cooperation Mechanism of Simulation Task

G.F. Xu, Y.W. Cai, L. Cheng, Z.Y. Zhao
A scheduling and cooperation mechanism for simulations with strict rotation is studied in this paper. The mechanism is designed from 2 aspects of scheduling and cooperation. The scheduling is studied based on the idea of project management. And the cooperation is studied and improved based on the basic...
Proceedings Article

Research on Data Sharing and Integration of Multi-source Information Systems

G.F. Xu, P.W. Xu, Z. Wang
A data sharing and integration architecture of multi-source information systems is designed and this architecture is composed of 4 layers. A metadata format, DUBLIN CORE, is introduced in detail and the design idea is introduced as well. Besides, the process of data sharing and integration is introduced...
Proceedings Article

A Study on TBLT in College English Writing

Hua Jiang
Writing, as the important aspect of language teaching is regarded as a complex cognitive activity and the difficult part in college English teaching. This paper analyzes the current situation of college English writing teaching, reviews the development of task-based language teaching and related background...
Proceedings Article

The Teaching Reform of Structure Design Principle based on the CDIO

Bo Yan, Fei Liu, Zhigang Jiang, Yuhui Zhou
A teaching reform of structure design principle to cultivate and improve undergraduate’ innovative ability based on the CDIO engineering education mode and the research teaching conception is discussed in this paper. The course teaching objects and syllabus are investigated, and the course teaching contents...
Proceedings Article

Exploration of the Actual Combat Teaching in Noncommissioned Officer Academies in-depth Development

Xiangjun Xu, Zelong Zhou, Huilai Fan, Rongyue Xie
Practical teaching is refers in the approximate actual combat environment and conditions of education and training activities, is comprehensively implement the training principle of "training war training agreement", the teaching and training of environmental conditions through the creation of highly...
Proceedings Article

Insights from Data-driven Learning on Vocabulary Use in the TEM-8 and Students’ Compositions

Y. Sheng, M.Z. Xiao
This paper analyzes the features of vocabulary use of TEM-8 compositions (Test of English for English Majors Band 8) and third-year English majors’ compositions at Guangxi University based on the calculations of RANGE, SPSS 19, and the Jukupigai automated scoring system. This research aims to identify...
Proceedings Article

The Traditional Chinese Medicine of Anti-treatment and Anti-treatment Method

M.S. Miao, S. Tian, M. Bai, J.J. Jia, T. Ting
Anti-treatment is an important treatment rule of traditional Chinese medicine treatment disease, but the anti-treatment method as unique treatment method of traditional Chinese medicine, it is one of the important methods of TCM clinical treatment of the disease, it has very different ideas with Western...
Proceedings Article

Attitudes toward Environment Issues and Behavioral Intentions towards Reducing Carbon Footprints: An Empirical Study of Fiji

N. S. Prasad, A. R. Asa, X. Hongyi
Global warming is a worldwide issue but it is developing island countries like Fiji and Kiribati who suffer first-hand impacts. This study seeks to study attitudes of educated Fijians towards environmental issues particularly Tourism and their intentional behaviour in reducing these impacts by minimizing...
Proceedings Article

Prediction Personnel Needs and Empirical Analysis----Taking the Tourist Demand in Shandong Province as Example

Z.W. Sheng, Y.H. Diao, B. An
In human resources planning, talent demand prediction is one of the important content. Study on the talent demand forecast, mainly serves for the reality of economic life. The purpose of this paper is based on the Shandong province tourism talent demand forecasting, to solve the problem of cultivating...
Proceedings Article

Practice Teaching Base Construction in Universities -Taking City Management Major as an Example

C.S. Liu, B. Shi, L.L. Liu, X.L. Zhou
Based on the analysis of the meaning and basic characteristics of the practical teaching base, the paper introduced the basic foundation of city management professional practice teaching base construction, mainly from three aspects of the professional orientation and practice base construction, teaching...
Proceedings Article

Free Flying and China Dream

Jianchang Han, Yi Hu
This paper reviews the development of general aviation and aviation culture, discusses the connotation and spiritual features of aviation culture, and puts forward the idea that free flying aviation culture can promote the free and comprehensive development of human beings. Through the presentation the...
Proceedings Article

Market Efficiency of Ruble-RMB Exchange Rates: Long-run Equilibrium, VAR Estimates and Granger Causality Tests

Gaolu Zou
China-Russia Ruble-RMB currency swap agreement may have long-run and short-run exchange risks for China. This paper mainly aims to investigate the informational efficiency of Ruble-RMB foreign exchange market. Methods used include the ADF and PP tests, the Perron test, the Johansen trace and Engle-Granger...
Proceedings Article

First Study of Psychological Behavior on Urban Visual Management

Xiangming Sun, Qunhui Zhu
As the society changes quickly, the cultural communication is transforming from language-based to visual-based, which also promotes the formation of urban visual management. The aim of the study is to provide a scientific theory for urban visual management. Based on the theory of management psychology...
Proceedings Article

China’s Exchange Rate Policy and Bilateral Trade Surplus with the US

L. Chen
China’s exchange rate policy has been involved in a hot debate in recent years. Most economists believe that Chinese currency, Renminbi (RMB), has been significantly undervalued. Since the bilateral trade between China and the US has been increasing dramatically over years, US officials blame that China...
Proceedings Article

Research on the Effects of Agricultural Technology Investment on Farmers’ Income Structure

D.L. Wu, F.C. Liu
The effect of agricultural technology investment on famers' income structure has been ignored for a long time. Based on the 1989-2012 time series data, this paper uses VAR (p) model, dynamic co-integration analysis and impulse response function to analyze the relationship between agricultural technology...
Proceedings Article

A Topic-based Computer Aided Instruction System for Programming Practice Courses

Yan Zhang, Xiaoli Zhang, Kejun Zhang, Deli Shen
For overcoming the lack of systematicness and comprehensiveness of teaching contents in the micro-lecture, a topic-based computer aided instruction (CAI) system is designed and implemented. The CAI system is a web application based on Browser/Server framework. A topic amounts to a micro-lecture. By organizing...
Proceedings Article

Higher Vocational Course Design of “WinForm Development Technology”

Kun Liu, Wenliang Niu, Haiyan Zhao
Based on the task of WinForm programer, this paper explores the post positioning of the course “WinForm development technology” in higher vacational colleges. According to the specific teaching cases, we put forward the project-driven and case-driven design scheme so as to train students’ job skills...
Proceedings Article

An Empirical Study on the Factors Which Affect the Regional Structure of Graduate Education in China

Chuanyi Wang, Haihuan Zhuang, Jiangxue Dai, Pei Wang
This paper discusses the factors including culture, economic, politics, population technology and regional structure of higher education which shaped the regional structure of graduate education and interacted with each other. It has been found that the method of path analysis and effect decomposition...
Proceedings Article

Level of Vocabulary as a Score Factor on the SAT Essay

B. Yang, W.K. He, S. Li, T.T. Goh
Writing requirements for SAT exam become stricter than the past after reformation. However, as a fundamental part of writing, vocabulary cannot be ignored. In this paper, in order to analyze the level of Chinese candidates’ application of SAT vocabulary, we use MSSQL full-text search capabilities to...
Proceedings Article

Research on Teaching Practice for Computer Control Technology Course

Guochen Niu, Jinkun Wang
A comprehensive thematic project is designed for changing the conditon of emphasizing on theory teaching and ignoring the importance of practices in Computer control technology teaching. With DC servo motor speed control system as a thematic project, the contents of each chapter in Computer control technology...
Proceedings Article

Data Driven Method of Iron and Steel Enterprise Cost Management System Research

Daqing Zhang, Xiaobing Liu
The modern cost management emphasizes the strategic, targeted, this requires a higher level of cost management method, need to be more focused on the operation cost of the whole system. Therefore, a real-time response enterprise production situation and real-time control of production cost management...
Proceedings Article

A Cellular Automaton Model for the Keep-Right-Except-To-Pass Rule

Yi Zhang, Yifan Zhang, Yu Guo, Weihai Li, Qi Wang
This paper aims at examining the effectiveness of the Keep-Right-Except-To-Pass rule in different traffic conditions. In addition, the paper tries to explore a more rational traffic rule to reach a better balance between traffic flow and safety. To address the problem, we develop a two-lane cellular...
Proceedings Article

Factor Analysis based on RoboCup Midfielder Position

Zekai Cheng, Liang Nie, Wenwen Jin, Zhaolong Ling, Feng Qin
Research on midfield position has an important meaning for the result of RoboCup Simulation 2D. This paper divides the whole region into eight parts, then count the cycle’s number of the both player 6, 7, 8 midfielders in the game in the eight regional positions. Next, three common factors were extracted,...
Proceedings Article

Analysis of Core Value of Psychology in Management

Guangli Luo
Management is a science and technology associated with people. The subject, object and content of management are respectively people, human behavior, interpersonal relations formed by a variety of interests. Management behavior is the total work based on a predetermined objective, and various relationships...
Proceedings Article

Research on relationship of network embeddedness and logistics enterprises service innovation performance—based on the dynamic capability

Xue Tian, Caiyun Zheng, Xiaoyi Li, Yingying Liu, Weipeng Si, Jianglong Yang
This paper integrates the theory of network embeddedness and dynamic capability effectively. From the view of structural embeddedness and relational embeddedness, a conceptual model which network embeddedness has impacts on logistics’ service innovation performance is built and a series of assumptions...
Proceedings Article

Exploration and Application of Modern Color Concept

Qingbo Zhang, Yu Gao
Color is one of the basic subjects in art teaching, including objective description and subjective expression. The essence of art lies in the transcendence for real life. In view of the art teaching in college, the color should break away from the initial stage in which the objective reality is simply...
Proceedings Article

False Belief Understanding in Children: The Comparison between Explanation Condition and Prediction Condition

Youqing Chen, Kaihong Sun
To explore the performance of children in the two kinds of conditions: explanation condition and prediction condition, this study investigated the difference of the two conditions by the unexpected location task. The conclusions are as follows: Firstly, the grades that the children in 57-59-month-old...
Proceedings Article

The Research on the Construction of Undergraduate Teaching Quality in Employability-oriented

Gulimire Agemaiti, Y. Shi, Y. Wang, H.R Jin
Employability of college students is that they obtained through learning and practice in school which can achieve ideal job and meet the needs of society, so as to realize their own value. Besides that it is the basis and premise of the role conversion from the students to the employees. Therefore, universities...
Proceedings Article

Research and Practice on Experimental Teaching Scheme of Modern Instrumental Analysis

W.B. Zhu, L. Wang, T. Jin, H.X. Liu
Analyzing the main issues in experimental teaching of current Modern Instrumental Analysis (MIA), the principle and major structure of MIA experimental teaching schematic design was put forward and implemented. The practice was showed that student’s learning interests and creativity was motivated while...
Proceedings Article

Investigation and Research on College Students’ Life Consciousness Condition

Quanlei Zhang, Yeye Tan
In order to understand the contemporary college students’ life consciousness, The questionnaire survey was used to conduct the investigation on the related problems of life consciousness among the college students in Langfang Teacher's College .It can be known from the survey that most of the college...
Proceedings Article

The Research on the Evaluation System of Sustainable Development of Chongqing Economy

Fei Lu
The sustainable development is the standard of development which has been recognized by countries all over the world. Chongqing city is located in the western underdeveloped region, with a large population, relatively scarce resources and big gap between urban and rural areas. It is significant to implement...
Proceedings Article

Teaching Practice and Research on Cultivating Excellent Avionics Engineer in Digital Signal Processing Course

Zhibo Shi, Jie Bai, Dan Sun
With the implementation of the plan for educating and training outstanding engineers, as well as the promotion of the CDIO Teaching mode, the education should continue to explore new laws and models in the training of innovative talent in the engineering field. Firstly, the course introduction is considered...
Proceedings Article

Experimental Teaching Reform on the Fly-By-Wire System of Aircraft Based on Engineering Practice

H.F. Dong, Z.B. Shi, Y.B. He
With the rapidly development of civil aviation and a large number of introduction of new models and technologies, higher requirements are put forward to the number and quality of aircraft maintenance personnel. Following the construction of Tianjin’s brand major-Electrical Engineering and Automation,...
Proceedings Article

Design of Kid Toy Packaging: A Questionnaire Study

Shijian Cang, Pingping Li, Hanqing Ren, Guifang Jin
For the kid toys, the purchasers and the users are different persons; the purchasers are often the parents and the users are the children. To get an optimal kid toy package, it is necessary to analyze the correlation between the kid toy packaging and purchasing behavior. The questionnaires are used to...
Proceedings Article

On Rural Small Project Financing Design from the Management Perspective --Also on Rural Small Project Economy Financing in Developed Rural Areas

Zesen Xiong
In the process of the transformation of the farm product operation mode of rural economy in developed areas into the rural small business economy operation mode, many rural small business projects lack of instructions in financing design, so even a very good product has been aborted because it cannot...
Proceedings Article

Research on U.S Economic Growth and Transformation in recent century: from the perspective of Collaborative Theory

Jianhua Liu, Zhaohua Jiang, Shuang Liu
This paper briefly reviews the researches on U.S. economic growth, and from the perspective of Collaborative Theory, it establishes a growth model for American economy in recent 100 years from 1900 to 2008, and then it calculates the contribution rate of science and technology, human capital, fixed capital...
Proceedings Article

Preliminary Research on the Construction of Education Quality Assurance System of the Open Universities

Yan. Zhang, Miing Li, Qian Shan
The open universities are new things in the process of China’s higher education development. Its development depends on the quality. The construction of education quality assurance system is both the bottleneck of modern distance education development and the challenge facing the development of the open...
Proceedings Article

Study on Generating and Maintaining Ss’ Learning Motivation of L2 Learning

Jing Yue, Yuanqing Xie
Authors of the paper firstly review the classification of learning motivation, relationship of learning motivation and learning effect, the recent motivation study in recent years and the framework for motivational strategies. On the basis of the review and the authors teaching experience, different...
Proceedings Article

Research on the Professional Internship by Refined Management

Y. Chen, Y.K. Jiao, C.P. Zhang
In this paper, the refined management idea of enterprises and corresponding management measures are transplanted to the professional practice management of college students. Research is carried out from the aspects of practice content refinement, practice process refinement, practice evaluation refinement...
Proceedings Article

Construction and Application of Joint Laboratory Based on “Cloud Computing”

Xingzhou Yao, Qian Shan
Cloud computing is a new model of network application and the development trend of the next generation Internet. Cloud computing integrates computing and storage into the network, so that local applications and client are as simple as a browser with only one support script, to minimize the PC's performance...
Proceedings Article

The financial evaluation research of real estate enterprise based on the fuzzy comprehensive evaluation method

Zhongfu Qin, Xianrong Wei, Liqing Meng
To change the status quo of China's real estate enterprises, and improve enterprise survival capacity, profitability, development capacity, etc., it’s necessary to carry out real estate enterprise financial performance evaluation. First, design a set of more scientific and reasonable system of real estate...
Proceedings Article

An Online-Education System Budgeting Framework Based On IT-Governance Model

Linlin Li, Hongying Ma
Proposed a budget decision framework for online education systems from the view of IT-Governance theory, based on investigations on 11 actual cases. Main features of the model are: (A) identifying performance from 5 domains of common IT-Governance models (B) assessing project risk and benefit by a nonlinear...
Proceedings Article

Analysis of the Development of China's Green Building Space Difference Measure Based on the Theil Index

Jianbin Wang, Yao Jia
Taking the development of China's green building as the research object, the article uses theil index to estimate the spatial difference of green building development in China from star class green building, two-star green building, three-star green building four aspects, then the four types of index...
Proceedings Article

Comprehensive Evaluation of Road Network Smooth Characteristic Based on Different Service Objects

L. Wang, W.B. Yang
According to the development philosophy of the transportation industry that “easy traveling of people and smooth flow of goods”, this paper states the smooth characteristic and the meaning of service objects of highway. Take Shandong Province as example, the technical and economic evaluation system of...
Proceedings Article

Study on Chinese Cruise Tourism Supply and Demand Equilibrium Based on GM (1,1)

Xia Li, Ming Shao
Chinese cruise tourism has embarked on a track of rapid development, along with the change of consumption idea and the increase of disposable income in China. It is the key to grasp the cruise tourism market characteristics and development trends for Chinese cruise tourism development. The article implements...
Proceedings Article

The Cultivation of Class Cadres’ rotation System in University

S.H. Guo
After entering 21st century, the higher education in China is experiencing the transfer from the “examination education” to the “quality education”. The all-round cultivation of highly-qualified talents has been the main trend of all universities. This paper explores the process, significance and effect...
Proceedings Article

Study on Teaching Management System of Maritime Vocational Colleges Based on Grey Theory

Ying Lian
With the rapid development of management science and technology, teaching management systems for maritime vocational colleges are urgently needed to be studied. In this research paper, based on customer satisfaction theory, a teaching management system evaluation index system for maritime vocational...
Proceedings Article

The Educational Reform of the “Fundamentals of Mechanical Manufacturing Technology” for the “Education and Training Program of Excellent Engineer”

Pengzi Xu, Qing Zou, Xiaoqin Zhou, Yong Hu, Qiang Liu
This paper proposes the educational reform for the teaching content and method, the experimental teaching, the practice teaching and the examination of the “Fundamental manufacturing technology”, according to the highlights, objectives and principles of the “Education and training program of excellent...
Proceedings Article

To obtain the OWA weighting vector via normal distribution function

Zhiwei Li, Xiyang Yang
The OWA operator is an important assessment method in multiple-attribute decision making. A new model based on the density function of normal distribution is given to assign reasonable weights of OWA operators. Using the orness level as a parameter in this method, one can deduce OWA weights by solving...
Proceedings Article

The role of Chinese Modern Distance Education in Lifelong Learning

Lingling Dong
With the forthcoming of knowledge economy and the integration of world cultures, fundamental changes have taken place in production mode and people’s life. Lifelong learning has become an inevitable choice. Modern distance education has been introduced into the system of lifelong learning in EU, Australia...
Proceedings Article

Reformation of "three in one" Entrepreneurship Education Model

C. Wu, Y. Chen
Entrepreneurship education is gradually becoming an important part of the global development strategy of colleges and universities. Zhejiang provincial undergraduate colleges implement "Zhejiang mode" of entrepreneurship education relying on the developed private economy and the innovative cultivation...
Proceedings Article

Research and Analysis about the problems of curriculum setting under the credit system

Yongju Li, Hui Wang
This paper analyzed the related problems of curriculum setting basing on the management mode of credit system teaching. The article also discussed the root of the problem and given some reasonable suggestions. It provided reference basis for the professional construction and curriculum setting. It can...
Proceedings Article

An Advanced Data Capture Method Based on Sina Weibo

TianSheng Xu, Xun Yang, HongChen Zhang, Jiong Zhang
Owning more than 50 million daily active users, Sina Weibo offered a large amount of direct or indirect raw data and is selected as the data source of this study. In this paper, A new scheme on data capture is developed, which is based on the specified keywords provided by demand. It mainly focuses on...
Proceedings Article

Study on Sports and Social Responsibility Training for College Students

Yiqi Song, Xiangbin Mu
Sports with its own unique attributes play an important role in social responsibility training for college students. Physical fitness is conducive to the formation of a healthy sense of responsibility among college students; sports competition is conducive for students to developing awareness of rules...
Proceedings Article

Teaching Research Based on Mobile Games

Yansong Cui
After intensive study and research on multiple popular mobile games, some reasons and methods are achieved why and how these games appeal to students. Drawing on the experience of mobile games, some new ideas about innovation on teaching forms and teaching methods are proposed in this paper.
Proceedings Article

Introduction to the EPC mode construction supply chain cost management

Binmei Zhu, Liping Ren, Weipeng Tong
this paper discusses the current problems existing in the construction enterprises cost control in the EPC mode, discusses the construction enterprises to take advantage of the supply chain cost management, and points out the construction enterprises want to gain long-term development in the fierce competition...
Proceedings Article

Application of blended learning in undergraduate biochemistry teaching

Xiaoming Hang, Jianchao Li, Yixiao Li, Nian Liu, Yeqing Sun
Biochemistry course, a professional basic course for biological and medical students, is a challenging course for both leaching and learning. The conventional classroom teaching cannot absolutely satisfy the demands of learning. New teaching methods must be explored to improve the quality and efficiency...
Proceedings Article

The Impact of Cultural Competition on Regional Economic Growth -- An Analysis Based on Dynamic Spatial Panel

D.F. Meng, Z. B. Wang, Y.W. Huang
The sound development of the cultural sphere plays a crucial role in enhancing a country's soft power. Built on the Cultural Competition Index proposed by Meng Dongfang and Wang Zibo (2013,2014), this paper focuses on describing the spatial distribution and concentration relationship of the cultural...
Proceedings Article

A brief talk about the application and expression of floor decoration art in interior design

Y. P. Yang, Y. L. Ma
The internal space bottom interface, which is the basic element of indoor surrounding space, needs to meet the demands of not only basic activities but also peoples´ spiritual enjoyment with the development of construction technology and the improvement of people, s view of beauty. By studying the decorative...
Proceedings Article

On Transaction Monetary Assets and Long-term Stock Ownership Investment——from the Perspective of Equity

BaYi Guan, ZhanLi Shang, XiuLi Tan, Jing Zhang, ChunLi Lv
As an outcome of financial innovation, transaction monetary assets have internal and natural relationship with the long-term equity investment. Equity is the part of the former, but the whole of the latter. This paper analyzes the differences between transaction monetary assets and long-term stock ownership...
Proceedings Article

The relationship between loan portfolio size and risk diversification for commercial bank

Y. Zhang, S. Zhou, B. S. Shi
The risk-adjusted return on capital (RAROC) which is one of the most important indicators in commercial bank is used to study the risk diversification effectiveness of loan portfolio size under the economic capital constraints. About 68.09%s’ average risk of loan portfolio can eliminated by 10 sub-branches...
Proceedings Article

Research on Credit System Construction of Small and Medium-Sized Enterprises

Ling Xin, Jie Yang
Small and Medium-sized Enterprises (SME) is the major driving force for the economic development of China, but financing difficulties are impeding their smooth development. Therefore, enhancing the construction of credit system is of great importance for solving the problem. In this essay, we firstly...
Proceedings Article

Factor analysis of Chinese provincial logistics industry level

Xiao Wang
Based on the 31 provinces (city) data in 2012, we adopt factor analysis and select seven factors to establish index system. By extracting and compute sores of public factors, we obtain comprehensive scores of logistics and ranking 31 provinces. The results show that the development level of Chinese provincial...
Proceedings Article

Analysis and Countermeasures on Accounting Informatization Quality Problem

Genxia Liu
With the wide application of information technology and the establishment of a resource-saving society, accounting informatization has made considerable progress in depth and breadth.But there are still many problems in the work of accounting informatization, such as the hardware structure is not reasonable,...
Proceedings Article

Evolution of corporate marketing model based on the era of big data

J. Zhao, J. He, F. Yu, G.H. Zhan
Corporate marketing is being supplied broader marketing channels and advertising space in the background of Big Data. Meanwhile under the age of big data environment the complexity and uncontrollability of enterprise marketing environment is increased. By defining the nature and characteristics of big...
Proceedings Article

Risk control and prevention during the smart cities’ development

J. Zhao, Y.W. Wu, F. Yu, G.H. Zhan
The smart city is an advanced form of digital city following the urban development and is the focal point for the urban governance model innovation as well as a breakthrough lifestyle change. With the deepening understanding, urban construction has made great progress and the smart city evaluation system...
Proceedings Article

Integration and Development of Industrial Organization The Case Study of Sugar Industry in China

Yaxin Wang
Since China’s reform in the economic system and opening to the world , China's sugar industry has been developed rapidly, which has verified the industrial organization theory that in a competitive market structure, industrial organization will expanded gradually , develop an intensive industry concentration...
Proceedings Article

Life cycle management for main transformers at nuclear power plants

C.F. Yang
In order to ensure reliability and safety of nuclear power plants remain within acceptable limits and to achieve cost-effective investment, based on technical and economic analysis method, a economic analysis model of life cycle management (LCM) for main transformers at nuclear power plants is established....
Proceedings Article

The water quality changes and economic benefit analysis of polyculture of Panopea generosa with marine fishes in pond

Z.Q. Wang, X.X. Wang, Y.X. Wang, C.X. Sun, X.L. Yang
In order to explore the impact on water quality and economic benefit of polyculture mode, bred Panopea generosa with Oncorhynchus mykiss , Pseudopleuronectes yokohamae, Acanthopagrus schlegelii, Sebastodes fuscescens and Scophthalmus maximus in outdoor pond from March to May 2013 in Penglai Zongzhe Breeding...
Proceedings Article

Analysis of Supply Chain Information Value and Comparative Study of Information Transmission Mode Based on Participants

Y.R. Hu, B.F. Xu, Y.H. Li
In the paper, related research results of domestic and foreign scholars about supply chain information, client demand satisfaction and cost reduction are reviewed in the perspective of SCM. Information value in supply chain is analyzed. Supply chain information collection mode, rarely related in the...
Proceedings Article

A Preliminary Study on Efficient Agricultural Short Chain Practices in Urban Agriculture Environment of China

Y. Xu, F. Tan
In developing countries, Urban Agriculture (UA) mainly focuses on providing sufficient safe food to cities. “Pick Your Own” fresh produce supply chain is one of the most popular short supply chain models in cities of China. A pilot research on fresh vegetables has been conducted in presenting situations...
Proceedings Article

Study on Evaluation Criteria of Chinese Comic Dialogues and Sketches Based on Principles of Discourse Construction

Hongmei Tang, Jun Zhang
Chinese Comic Dialogues and sketches(CCDS for short) now play very important roles in people’s spiritual lives. Aiming at the phenomenon that some sketches are popular and welcome at home yet questioned abroad, this article analyzes, gives the criteria of Chinese Comic Dialogues and sketches based on...
Proceedings Article

The Course Design of Android Location Service

Jihong Cheng, Zhen Wang, Xiuli Tan
Location service is a special function in the Android OS, LBS app is an import field in the mobile application development. Using Baidu map SDK as a tool, the Android location service teaching course which comply with the Model-Driven teaching method in pursuit of teaching process repeatability, operability...
Proceedings Article

An Experimental Study of the Application of Cooperation Learning Teaching Mode in Optional Basketball Course

Guohua Shao
Compared with the traditional cramming teaching method, the cooperation learning teaching mode is so different, for it is a new attempt to carry out the current PE teaching reform. This paper adopts the documentary and experimental method to study the application of cooperation learning teaching mode...
Proceedings Article

Research on Logistics Cost Accounting Staff Personnel Cultivation Standards

Xiuli Tan, Bayi Guan, Zhanli Shang
With the continuous development of the Internet finance, the personnel cultivation standards are being spawned intensive development by logistics ecology and financial ecology. The competition of modern logistics is embodied in three characteristics: channels, cost and service. The role of a cost accounting...
Proceedings Article

The Reach of Curriculum Reform of "Fuel Feeding and Electronic Control System of Diesel Engine" Based on Working Process

Yan Cheng, Zhizhong Liu
"The Fuel Feeding and Electronic Control System of Diesel Engine" is one of core curriculums of Automobile Detection and Maintenance Specialty. In view of the problems in traditional teaching of Diesel Engine, we design reasonably 7 teaching circumstances, teaching methods and the evaluation mode of...
Proceedings Article

The Effects of Negative IWOM on Consumer Innovation Resistance: An Empirical Study on GMF in China

T. Chen, W. Shi, X.Q. Liu
Based on the reverse thinking of innovation diffusion and Informational Influence Theory, this paper constructs a path model of the negative Internet Word-of-Mouth influence on innovation resistance in the environment of Chinese Genetically Modified Food market. The empirical study results show that...
Proceedings Article

Empirical Research on FDI Introduction Effects on Carbon Emissions the in Jiangsu Province on the Background of Demonstration Zone of South Jiangsu

Ming Yan, Ze Tian
The construction of South Jiangsu modernization demonstration area bring an opportunity to build an ecological civilization of Jiangsu, while more reflected in the constraints of environmental system. Based on the system analysis of the introduction of FDI carbon of scale, structure, regulation and technology...
Proceedings Article

The Analysis of Factors Which Influence Consumers' Willingness to Pay for the Pork Traceability System Based on RFID Technology

Yuanqiang Lian, Junfu Liu
Traceability can be considered a key factor in agriculture-food sector. Based on the survey data of Yangzhou consumers, analyze the consumers' cognition of pork traceability system by descriptive statistics, and use regression analysis model to extract the main factors of influence customers' willingness...
Proceedings Article

Precise poverty alleviation of employment of poor college studentsinspiration

Wu Zhang
The problem of employment of poor college students is the focus of current society. This paper analyzed the present situation of higher vocational graduates employment for poverty, elaborated to precise poverty reduction as the breakthrough point, conscientiously do good job recognition and employment...
Proceedings Article

Study on the Factors that Restrict the Development of Intermediate Business of Commercial Banks in China

Dong Tan
China's marketization of interest rate to promote has increased the risk of bank. Traditional business is restricted. Under this background, the banking intermediary business needs continuous innovation, increase the income of bank. But in general, the starting point of the intermediate business of commercial...
Proceedings Article

Survey of Ankle Joint Sport Injury and Research of Rapid Rehabilitation Method

Y.Q. Zhang
The ankle joint has important significance in maintaining body weight and motor functions. If the ankle joint is not handled properly after injury, a variety of complications can be easily produced. In the paper, it is found that ankle joint injury has higher proportion through questionnaire survey....
Proceedings Article

A Sharpening Algorithm for Dynamic Video Image in Network Education

Huixian Li, Linhan Li
In distance education by network, the dynamic images include a lot of noise and bad data. This paper presents an image sharpness algorithm based on pixel small group enhancement. Firstly it adopts discrete wavelet transform method to filtrate the noise. And secondly the pixel small group principle is...
Proceedings Article

Research on the Patent Strategy

C.Q. Gao, W. Chen, J.H. Sun
In the modern era of knowledge economy, patent is the knowledge carriers of new techniques and patent war becomes more intense. The generation of enterprise patent strategy is to conform to this trend. The key factor of keeping competitive marketplace and innovation is to build basic structure, content...
Proceedings Article

Exploring Factors Affecting Corporate Performance

Ching-Wen Tung, Tzu-Tsang Huang, Chiung-Ju Liang
More than four thousand data of Taiwan listed companies during the period of 2002-2011 are analyzed in this research to explore potential factors that affecting corporate performance. Regression results show that there has been a significant relationship between the ownership structure and corporate...
Proceedings Article

A Semantic Interpretation of Ambiguity in Punchlines

Quanzhi Wang
A punchline is a sentence at the end of a joke which makes the joke, a creative linguistic form ubiquitous in our lives for people’s amusement, sound so funny as to make people laugh. The reason why punchlines effectively drive their humorous effects home to the audience lies in the fact that they are...
Proceedings Article

The research on the present situation and rationality of the taxi price structure

Ruifen Sun
In recent years, there have appeared the taxi outage events all over the country, causing widespread concern in society. The paper makes a research on the taxi price. Firstly, analyzing price structure on the representative city of our country, and combining the operation cost and profit rate and other...
Proceedings Article

The Analysis of Churchill’s Speech Germany’s Invasion of Russia from the Perspective of Stylistics

Hongping Chen, Haiyan Lei
Speech is an important part of English stylistics, especially the speech delivered by politicians. They use many kinds of methods to convey their political purpose. In this thesis, the author selects Churchill’s speech at the moment when Hitler attacked and invaded Russia. In the speech, Churchill uses...
Proceedings Article

Demand Research based on Shared Interests of Member in Farmer Professional Cooperative Economic Organization

Bin Pan
The paper analyzes interest demands of members in farmer professional cooperative economic organization, and finds out the facing problems of interests demands, meanwhile appeal process dilemma model analysis. The study finds when achieving the Nash equilibrium of interest demand between farmers and...
Proceedings Article

A Research into College English Curriculum Development ——From the Perspective of General Education

Chengfang. Guo
Based on the philosophy of general education and the theories of curriculum development, and under the guidance of College English Curriculum Requirements (2007) and National Medium and Long-term Educational Reform and Development Plan (2010-2020), this study aims to explore the feasibility of College...
Proceedings Article

A Study of the Relationships Between Lexical Richness and Writing Quality: Taking the English Majors at Guangxi University as an Example

Y.J. Xie, Y. Shen
The present paper aims to investigate the correlation of lexical richness with writing quality by measuring lexical richness in EFL English writing. The research was performed by measuring timed compositions of 56 senior English majors with four indices of lexical richness, including text length, high...
Proceedings Article

Study on the Impact of New Accounting Standards on Earnings Management

Jinping Sun
Earning management is a very hot and disputed topic can be influenced by many factors. Compared to old standards, our new accounting standards can restrict earning management in lots of aspects. Inevitably, as immature standards, it can’t avoid and eradicate all the situations in earning management....
Proceedings Article

Cluster Analysis on the Development of Agricultural Economy in the Cities (Zone) of Shaanxi

Yong Li
In this paper, a system for evaluating the development of agricultural economy is developed with nine Level III indicators. By cluster analysis, the 11 cities (zone) of Shaanxi are divided into three classes, including leading areas in agricultural economy, relatively developed areas in agricultural...
Proceedings Article

A Brief Analysis of E.E. Cummings’s Poem from the Style as Foregrounding

Hongping Chen, Zheng Zhao
E.E. Cummings is considered as the represent poet of American modern experimental poem. He has remained as a symbol of the pioneering spirit of modern poetic practice because of his unusual artistic style of poem. This paper discusses E. E. Cummings’ Poetry on the basis of foregrounding theory from three...
Proceedings Article

Analysis on the Translation Errors of Chinese-specific Words in Government Work Report

Li Zhang, Xiaoyue Wang
As a representative document of the government, Government Work Report consists of looking back at both achievements and defects of the past five years, which recently becomes the window for foreigners knowing about China. However, the most conspicuous feature of Government Work Report is the applications...
Proceedings Article

On the almost unbiased Ridge and Liu estimator in the Logistic regression model

Xinfeng Chang
This paper is concerned with the parameter estimation in logistic regression model. To overcome the multicollinearity problem, Schaefer et al. (1984) and Urgan and Tez (2008), respectively, proposed the logistic ridge regression estimator and logistic Liu estimator for the logistic regression model....
Proceedings Article

Investigation of the present situation of China's private enterprise internal audit and the study of improvement measures

Yongchen Li, Jingxiong Tang
Along with our country socialist market economy unceasing development, the reform unceasing deepening, the private enterprise obtained the development opportunity which front has not had, According to the statistics, our country Enterprise above 90% is the family firm. Many private enterprises all are...
Proceedings Article

Literature Review of Cultural Tourism

Yanwei Ma, Seng Fook Dr.Ong, Low Dr. Kevin
There is a long history about the academic development of cultural tourism. Study on cultural tourism has accumulated many years with rich achievements, from the definition of the concept, and also expand to other areas which relates to the research field of cultural tourism subjects is from the early...
Proceedings Article

The Applied Research of Data Mining in University Libraries

Yongtao Zhang
The data mining is the effective tool of information processing. The paper, starting with the basic conception of data mining, probes into the functions of data mining and points that the main applications of data mining technology in university libraries are academic literature recommendation, literature...
Proceedings Article

The Study on the Status and Countermeasure of our country’s Consulting Industry Development

Yongtao Zhang
Consulting Industry is the general name of the third industry which takes consulting services as the characteristics in various industries. It essentially a knowledge service industry contains intensive intellectual. This article starts from the introduction of the development of modern consulting industry,...
Proceedings Article

Study on the Medical Security System in Rural and Pastoral Areas of Inner Mongolia Autonomous Region

Chunfang He, Haihe Jin
At present, the framework of the medical security system in rural and pastoral areas of Inner Mongolia Autonomous Region has taken shape, which plays an important role in meeting needs of the farmers and herdsmen on health care and improving the health standard. First, this article elaborates on the...
Proceedings Article

Strengthen the Role of Industry Associations and Promote the Development of Foreign Trade

Fanhua Meng, Meitian Zhao
This thesis presents the idea that industry association under the framework of WTO in foreign trade management has more advantages than under the government, and points out that the industry associa-tions play an important role in reducing transaction costs, standardizing enterprise behavior in foreign...
Proceedings Article

Study on City Logistics Development Based on Breaking Point Theory

Yanhui Han, Yanni Zhu, Xianqiang Feng
This study used a principal component analysis, determine the comprehensive expression of principal components, obtain principal component scores on the comprehensive and rank, and then comprehensively evaluate city logistics competitiveness of 14 cities in Guangxi to quantitatively evaluate. The city...