Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education

Session: Social Science, Education Management and Sports Education

142 articles
Proceedings Article

Culture Conflict of transnational M&As Measure Research and its Evolution Law Analysis

YongAn Zhang, QingHua Wang
Quantitative indicators of culture conflict of transnational M&As were determined based on the concept of culture conflict of transnational M&As. Then the formula to measure the value of culture conflict of transnational M&As based on the time latitude was proposed. Culture conflict curve was fit out...
Proceedings Article

Education System Construction of Building Environment and Energy Engineering Facing the Actual Engineering

W.H. Tang, X.D. Cheng, X.Q. Wang, W.B. Zheng, C. Zhang
For purpose of cultivating talents who are good at solving practical engineering problems, has innovative consciousness and preliminary scientific research ability, under the guidance of the concept of modern higher engineering education, and through a series of teaching research projects being put into...
Proceedings Article

Teaching Reform Discussion with the Center of Students and Based on Case Teaching Method

J. H. Su, F. Wang, B. Guo
in contrast with Chinese current teaching method with the center of teachers, the foreign teaching with the center of students is a kind of teaching method with more science and more accept by students. The article explains the new teaching method with the tool of teaching and the center of students...
Proceedings Article

Quality Signaling by Location in Market for Search Goods

J. Wu
This paper discusses the quality signaling in the location game considering search cost. We comment on Paul W.J. de Bijl’s paper published in the International Journal of Industrial Organization and point out that the proof of equilibria in the original article was not complete. We also question the...
Proceedings Article

Calibrating Resistance with Wheatstone Bridge and SPSS

Qing Ye, Xinchun Wang, Kaihua Yue, Man Cheng
Based on the balance principle of Wheatstone Bridge, this paper firstly derives a linear relationship between comprehensive quantity (of resistance & length) and the length of resistance wire , then measures experimental data of resistance and length, finally introduces SPSS to analyze data, verify the...
Proceedings Article

Entering the classroom of the university in North America: feelings on academic visiting & thoughts on teaching

Lin-lin Xia
The lively lecture in Harvard University initiates the author’s thoughts and consideration associated with the education issues during the academic visiting in North America. From my views of prospective, the deficiency of reading amount seriously affected the teaching quality and degree programs for...
Proceedings Article

A Mobile Learning Framework In The Cloud

Shanshan Cheng, Zenggang Xiong, Xueming Zhang
Mobile cloud learning, a combination of mobile learning and cloud computing, is a relatively new concept that holds considerable promise for future development and delivery in the education sectors. Cloud computing helps mobile learning overcome obstacles related to mobile computing. This paper proposes...
Proceedings Article

Flanders Interaction Analysis in the Teaching of “Medical Cellular Biology”

Zhu-Mei Sun, Hua Li, Ting-Jie Ye, Xiao-Feng Yan, Xu-Dong Hu, Xiao-Ling Wang
Flanders interaction analysis is an analysis tool for language interaction behaviors in class which can objectively reflect the events happening in class and achieve a quantitative evaluation. First, the coding system of Flanders interaction analysis is improved, and the improved analysis system was...
Proceedings Article

Can FDI Be an Engine of Economic Diversification in A Small Open Economy: The Case of Macau

ChunLi Ji
Taken Macau as an example, we uses the Grey Relational Analysis method to explore the effects of FDI on economic diversification depended on a time series dataset from 2002 to 2013. Results show that in small open economies (Macau as an example), FDI is negatively correlated to the economic diversification....
Proceedings Article

The Integration of Teaching Modules of “Photography and Camera Technology” Course in Vocational Colleges

Yan Chen, Kang Wang, Laiqan Liu
In the process of deep investigation on film and television industry’s demand for talents, the author finds out that at present there are many problems existing in “Photography and Camera technology” course. For example, the system of content module is not clear, the structure is poor, some contents...
Proceedings Article

Study on Talent Training of Architectural Decorative Art Design of School-enterprise Integration

Laiquan Liu, Ruie Zhang, Jiwei Wen, Shixiong Ding, Zhuoran Li, Yiwei Xue
The article takes the major of architectural decorative art design in a vocational education school in Hainan as the illustration to discuss the professional construction background, location of talent training, and thinking of talent training, and train the professional talents with the thinking of...
Proceedings Article

The application of composite materials in contemporary jewelry teaching

Xiao-Yan Zhang
With the collision and blending in area of the design, more and more mixed media are used in modern jewelry , the understanding of people for the material no longer stay in the narrow space of the past. Contemporary jewelry design began paying attention to new visual sense of mixed materials. The designer...
Proceedings Article

Analysis on Controlled Elements of Commercial Exhibition Space Design

Qizhao Wang, Jiefang Jin
This paper analyzes the controlled elements of commercial exhibition space design and explores the influence of psychological and behavioral traits of consumers on these controlled designed elements from a perspective of space design. This paper puts emphasis on four key elements that influence commercial...
Proceedings Article

Study on English Translation of Chinese Canons from the Perspective of “Appropriateness”

D.F. Ge
Many Chinese scholars advocate that Chinese translators should translate the excellent Chinese canons actively to disseminate and promote Chinese culture by adopting the method of “Exportation”, which, however, has not achieved the expected results in current situation. From the perspective of “Appropriateness”,...
Proceedings Article

Ezhou Carved Paper Cutting Research

Peng Li
This paper illustrates the regional characteristics of Ezhou carved paper cutting, analyzing the content of Ezhou carved paper cutting, technique and form, recorded and inheritance of folk culture vividly, it has realistic and historical social influence for the development of Ezhou cultural and creative...
Proceedings Article

The Impact of English Play on Teenage Learners

Huiyun Liu, Jiajin Zeng
By questionnaire and interview with participants in an English play contest, the study found that English play was an especially effective English learning strategy in non-English-speaking context. Learners’ participation facilitated language internalization, recognition improvement and it also had invisible,...
Proceedings Article

Investigation on Proactive Personality Status of the College Students

BianMei Shi
In order to investigate college students’ proactive personality status, this paper explored College Students' proactive personality status and characteristics with revised and verified proactive personality scale in Chinese version. Results showed: (1) College students’ proactive personality present...
Proceedings Article

Study on Orienteering in the View of Ecological Sports

Qing Lan
The article proposed the definition of orienteering from the perspective of ecological sports, performed innovative teaching studies, adopting document literature and interviewing method as the basic research methods, based on the current teaching status of orienteering, from aspects such as the cultural...
Proceedings Article

How does Factors Effect on Bank Risk Evidence from China

Qin Song, Fangqi Hu, Chuanchuan Ni
How does factors effect on bank risk This paper develops models with a sample of 24 commercial banks in China by measuring risk with Z-score, loan loss reservation ratio and non-performing loan ratio. Capital ratio is negative to bank insolvency probability. Two factors, including liquid ration and bank...
Proceedings Article

The Innovative Teaching Mode Exploration of Environmental Engineering Undergraduates in Network Information Age

J. L. Jia, L. N. Zhao, Y. Yu
According to the teaching characteristics of environmental engineering in network and information age, one practical innovative teaching mode of professional courses was discussed in this paper. In undergraduate students’ teaching process, the positive role of network and information should be used as...
Proceedings Article

Research on the Relation between Strength Quality and Body Fat Ratio of College Students

Zhennan Zhu, Ling Cao
The obesity and decrease in strength quality become a more and more serious problem among college students. In order to research the relation between the strength quality of college students and the body fat ratio, to discuss the effects of obesity status on the strength quality, to provide a reference...
Proceedings Article

Comparative Research on the Globalization and Localization of International Business

Bo Sun, Xu Yan
Globalization is the interdependence of each country in political, economic, trade, culture and other aspects, which brings about the process of international integration. In the process of the further development of worldwide economy uniformity, globalization is a trend. However, even if the power of...
Proceedings Article

The Index System Calculation and Analysis of “Construction up to the Mountains” Pressure in Yunnan Province

Mingjun Xu, Zisheng Yang
The demand of “Construction up to The Mountains” calculation and analysis is very important for the differential strategy. The concept of pressure was put forward in this paper, and the indicator system was built up. Furthermore, the pressure level of Yunnan province in 2020 was analyzed and estimated...
Proceedings Article

The Application Research on Interactive Teaching Mode in the Course of Transportation and Distribution Management

Liyun Qin, Jiaqi Luo, Tengfei Li
Based on the practice teaching, fully integrate with the experience in the process of teaching, the students’ feedback about the teaching mode as well, also with the help from analysis and research, we studied the application of interactive teaching in “transportation and distribution management” course,...
Proceedings Article

Study on the Measures of Teacher Team Construction after the Independent College Transition

Yi Zhu, Qingling Liao, Chun Liu, Xiuying Wang, Heai Zeng
The improvement of scientific research capacity and level is closely related to the construction of the teacher team, the teacher team construction is the core of the independent college construction after transition. This article starts from the importance and urgency of teacher team construction after...
Proceedings Article

The Meaning and Connotation of the 2011 Plan to Promote Innovation Ability for College

Yi Zhu, Qingling Liao, Chun Liu, Xiuying Wang, Min Wang
In order to speed up the construction of an innovative country, and deepen the reform of scientific research system, the Ministry of Education and the Ministry of Finance jointly implement a plan to promote the innovation ability of college. This is a strategic choice to solve the backward science and...
Proceedings Article

The Present Situation of Scientific Research in Private College and Improving Countermeasures

Yi Zhu, Qingling Liao, Chun Liu, Xiuying Wang, Heai Zeng, Min Wang
Private colleges and universities have become an important part of higher education system in China, the scientific research work is the basic way to the construction of private university teaching staff, to improve the quality of education and teaching and to serve to the society, but most scientific...
Proceedings Article

Study on the Influence of Physical and Mental Health of Colleges Students under the Asynchronous Teaching Mode

Yuwang Zhang
Combined with the theory of asynchronous teaching method, this research mainly adopted expert interviews, teaching experiment, mathematical statistics. Asynchronous teaching experiment of our school students which were in physical fitness classes was done. The teaching procedure and the evaluation method...
Proceedings Article

Experimental Study on the Process of Evaluation in University Tennis Teaching

Yuwang Zhang
In this paper, by using the method of questionnaire, teaching experiment logical analysis and mathematical statistics, the process evaluation of our 4 Boys Junior tennis classes was studied. The experimental results show that, the process of evaluation in the teaching of tennis transfer from the focus...
Proceedings Article

A Knowledge Management Closed-loop Architecture for Fundamentals of Computer Technology

Chisong Li, Min Jiang
Fundamental of Computer Technology is a course in first year of college to enhance computer practical skill of undergraduate and provide experiment of computational thinking. There are three issues in fundamental of computer education. One is how to organize mass content of course. The second is how...
Proceedings Article

Behavior Intention of Low-carbon Diet: A Perspective of Theory of Planned Behavior

Chenglei Liang, Xiurong Li
Estaing a low-carbon diet lifestyle is not only an important method of promoting health, but also an important means to alleviate global warming, and there is an important significance for harmonious development of man and environment. Based on the theory of planned behavior, this paper constructed the...
Proceedings Article

University Spirit and the Construction of Learning Atmosphere in Higher Learning Institutions

Yin Li
University spirit is the fundamental spirit why university is “universe”. It is the ideal of co-creation and co-pursuit which is achieved by long-term efforts of professors in all ages. Construction of learning atmosphere influences the quality of talents cultivated by higher institutions; it is the...
Proceedings Article

The Combination of Full-time Teachers and Student Counselor in University Ideological and Political Course

Hongfeng Cheng
Full-time teachers of ideological and political course together with student counselor are two main forces in university students’ ideological and political education work, but in real work, the advantage of malposition of the two aspects fails to combine effectively, which to a large extent influences...
Proceedings Article

Business E-mail Writing with New Stylistic Features

Xiangmin Li, Wuyou Wei
Business E-mail is an important communication tool in foreign business activities. Particularly, in today’s Big Data era, the realization of “paperless trade” mainly relies on business E-mail communication. Based on relevant theories of stylistics and pragmatics, and supported by E-mail samples collected...
Proceedings Article

The Present Situation and Quality Evaluation for Higher Education in China

Cuicui Cui, Songtao Li, Shulai Zhu, Ying Xing
Higher education quality is the core issue of education development in China. With the expansion of higher education, many practical problems also emerged. By this article, we analysize the present situation of higher education and quality evaluation in China, proposed the present stage which suited...
Proceedings Article

Research on Constructing Method of Intellectual Property Talent Cultivation Base in University

Yan Liu
Constructing of intellectual property talent cultivation base in university is researched in this paper. According to the deficiencies of traditional modes for talent cultivation in Chinese universities and the social requirement for compound IP talent, a constructing thought of "one two three four five"...
Proceedings Article

An Analysis of the Organization Model of Enterprise’s Open Knowledge Creation

Lihua Ge, Shuyao Wu
The enterprise’s open knowledge creation is characterized by knowledge-share promotion and system’s value maximization. The Organization which is suitable for enterprises developing the open knowledge creation should possess characteristics like knowledge-share strategy, transverse oblate network organizations...
Proceedings Article

Establishment of Curriculum System of IOT Engineering Major for University of Application Technology

B.F. Sun, Y.Q. Xia
The present situation and development trend of IOT were introduced briefly, the talent demand status of IOT industry was described, the professional ability of the IOT industry practitioners was analyzed, and the development direction of IOT engineering major for university of application technology...
Proceedings Article

The Effect of Combining both Internal and External Cooling Methods on Cyclist, S Performance in Hot and Humid Conditions

Xiao Min Cai, Hao Wu
Research purposes: in the experiment of simulated high temperature and high humidity environment, by using four methods of precooling (oral ice slurry + ice vest, vest, oral ice slurry control), compare the four methods of precooling under high temperature and high humidity environment impact on the...
Proceedings Article

Course Group Construction of Document Writing and Processing Ability of Applied Secretary Majors

Yinglu Wang, Jiajuan Liu
The paper designs the construction of document writing and processing, therefore it puts forward the concept of document writing and processing course group, and formulates the course group related, in consideration of the working process of applied secretary majors’ document writing and processing....
Proceedings Article

Thoughts on Teaching Classical Chinese Literature

Xuemei Zhang
In today's rapidly modernizing China, classical literature teaching is facing bottlenecks, what’s the value of classic literature Is classical literature still able to hold students How to teach it Undoubtedly, classical literature in modern times still has great vitality, it contains a profound Chinese...
Proceedings Article

Metropolitanization Choice for China’s New-type Urbanization

G.X. Mao, J.Z. Zhang
China has experienced rapid urbanization stimulated by the marketization in the country. Now facing a series of new challenges. In this paper, we use statistic and comparative analysis and put forward that metropolitanization is a necessary stage of urban development; under the circumstances of China’s...
Proceedings Article

Research on “the Combination of Production Learning and Research” Based on the Scientific Development of the Practical

Li Yuan
Formulating the off-campus internship program of teaching is undoubtedly an indispensable practice teaching link in the universities of professional education, its theory testing and teaching practices. To closely combine with the needs of the developing of professional teaching, outside schools should...
Proceedings Article

Constructing of International Business Teaching Practice Mode based on Professional Competence

Li Yan
With the emerging of market economic diversification, the demand for international business talent shows a variety of trends. International business courses need teaching practice innovation. The current teaching practice of vocational college should be built to competence-oriented teaching mode, innovated...
Proceedings Article

Analysis on the Functions and Approaches of Promoting Innovation of Social Governance through Construction of Network Culture

Kuanmin Lu, Ying Li
The 3rd Plenary Session of 18th CPC Central Committee has promoted to "innovate the social governance system", which is a new idea of social construction and also demonstrates the new changes in the top-level design of CPC's social administration. At present, social administration is closely linked with...
Proceedings Article

The Effects of Multi-year Altitude Training on the Biochemical Function and Specific Aerobic Capacity of the Elite Open Weight Woman Rowers

X. Huang, H. Wu, S.F. Yan, J.B. Li
This study was to discuss the influence of multi-year altitude training on the biochemical function and specific aerobic capacity of the Chinese national elite open weight woman athletes and to explore the law. Method: Organise tracking test of 12 Chinese rowing open weight woman Olympians’ function...
Proceedings Article

Spatio-temporal Evolvement of Rural Economic Development of Shandong

F. Zhao, J.Z. Zhang, Y.X. Zhu
We assess the rural economic development level of 140 counties, districts, county-level cities of Shandong Province by using the national average value and the counties’ maximum as reference values. We analyze the tendency of evolvement of rural economic and spatial status of Shandong Province. The findings...
Proceedings Article

Research on Accounting Application Skills Training in “LBD” Mode

Bayi Guan, Zhanli Shang, Jing Zhang, Xiuli Tan
With the deep development of reform and open policy, more and more senior and intermediate level professionals in accounting are in need. However, present practical training mode cannot be adapt to the demand for talent. This thesis focused on the approach of cultivating qualified practical talents under...
Proceedings Article

A Study on the Application of BIM in Civil Engineering Professional Practice

Z.Y. Zhang, K.M. Liu
The Civil engineering professional practice is an important teaching link to cultivate students' practical ability. For a variety of reasons, its teaching effect is not general good enough. This paper discusses the possibility of integrating BIM with civil engineering professional practice and shows...
Proceedings Article

Review on Liaoning Daily Open Letter from Critical Thinking Viewpoint

Haowen Feng, Weimin Ouyang
On November 14, 2014, Liaoning Daily newspaper launched a open letter,whose title was ‘Teachers, please do not talk about China like that: An open letter to philosophy and social science teachers’. The open letter This letter sparked much discussion among supporters and opponents.Most of the discussion...
Proceedings Article

Quantitative Analysis and Evaluation of the Teaching Process based on Information Entropy

Xixi Qu, Yueguang Xie, Jiaqi Lin
The teaching process is one of the important factors in the classroom teaching reform and teaching evaluation activities, and its related research is important for improving teaching practice. In this paper, the teaching process as a starting point, on the basis of Flanders scale we improve the scale...
Proceedings Article

A Student Satisfaction Index Model of Chinese College based on CSI

Xiangqin Chen, Ming Yi, Lixia Yu
According to the specific situation of Chinese Higher Education, this article modifies SCSB, ACSI, ECSI, and CCSI and explores to construct a Student Satisfaction Index Model of Chinese College, including structural variables such as information, college image, student expectation, perceived quality,...
Proceedings Article

Bilingual Teaching Reform Ideas of International Business from Experience of Visiting US Classroom Teaching

Lei Zhao
Bilingual education is the key project of the Ministry of Education and the universities. The international business curriculum is the first bilingual teaching course in universities. Through my experience as a visiting-scholar of international business in Washing State University, I have some new ideas...
Proceedings Article

The Research on Core Strength Training in PE Teaching -Taking The Boys’ Class for Example

Yuning Bo
The literature review found that the core strength of the studies focus on sports training, and is applied to university teaching and research in fitness is relatively small Physical Education is the key to promoting core strength training and platform, core strength training for improving physical and...
Proceedings Article

Research of Improving Teaching Skills of College Teachers Based on TSW Mode

Chao Wang, Xiaomin Zhang
According to the present situation of quantity expansion, young tendency and insufficient training mechanism of college teachers, this paper first analyzes the necessity of enhancing teaching skills of college teachers, then discusses the main problem existed in current teacher training mechanism, finally...
Proceedings Article

Exploration on the Compound Function of Exhibition Prop Design from the Semiology Perspective

Qian Gong
On the basis of the semiotic theory, the compositional structure of the form and content of the symbol system is interpreted, and the denotation and connotation of the concepts of exhibition props are clarified. Then, the design methods of exhibition props are studied, and the compound functions of exhibition...
Proceedings Article

Index System of University Teachers Based on Multi-objective and AHP Evaluation

Dan Song, Sha Fu, Feng Yan
Based on the Pareto inferior sorting and analytic hierarchy process (AHP), a kind of multi-objective evaluation index system for university teachers’ evaluation is constructed. The system introduces in inferior sorting from the theory of multiple objective, using analytic hierarchy process in the system...
Proceedings Article

Chinese Solution to Solve the Food Safety Problems: Food Safety Campaign

L. Yang, T.F. Tan, J.M. Cheng, K. Li
Food safety concerns people’s life and health as well as a nation’s wholesome well-being and its stability. With China's increasing engagement in global agricultural markets, food safety is no longer just a domestic issue—it is now a global one. Facing with the repeated food issues, Chinese government...
Proceedings Article

The Research of Inside and Outside Class Evaluation System to Private Colleges Sports Curriculum

Xingwei Guo, Dawei Zhang, Hong Yang
Build colleges sports curriculum integration teaching model is a systematic and complicated project. In the process of specific implementation, correctly handle the relationship between the each link is the key. This article in view of the "integration" teaching pattern of physical course evaluation...
Proceedings Article

Ideas of Happy Sports in Chinese P.E.

Xiaoyan Ren
Happy sports is a kind of advanced teaching idea and teaching method that emerged in Chinese modern teaching field, and it has become an important means of the current physical education teaching. Happy sports teaching method can significantly improve the teaching quality. But there happy sports development...
Proceedings Article

The Advocacy Subjects of Third-Party Logistics Contract Void

Xiuli Tan, Bayi Guan
Who shall put forward or propose the third-party logistics contract void, about which the three Contract Laws issued have no provisions, this shows it is a legislative gap or knotty problem. This document aims to draw a conclusion that in China one party with logistics contract benefit loss shall put...
Proceedings Article

Price Competition in IT Outsourcing with Switching Costs

Y. Zhu
Switching costs play an important role in IT outsourcing price competition. With an infinite repeated game model, the paper examines how participants prices and profits are affected by their costs and switching costs. Incumbents could lock in customers at a price decided by the entrant costs but not...
Proceedings Article

Discussion on Teaching Mode of the Foundation of Computer Coursesin Micro Class Age

Xiaohong Zhou
Micro class have been popular in the field of education, In the limited teaching time, how to combine the micro class and the traditional class, bring up students’ computer application ability and solve problem ability, is urgent to solve problems in the teaching of the foundation of computer courses....
Proceedings Article

Innovation Ability Cultivation of College Students in Scientific Research

Z.Y. Peng, H.M. Liu
According to university education status quo of weak social innovation, combined with college students thinking ability and knowledge, proposed financing social innovation in everyday teaching philosophy, mainly through everyday teaching continue to integrate into innovative ideas, research and innovation...
Proceedings Article

On the Issues of Agricultural Industry Fund to Support the Family Farm

W. Z. Min, Y. Z. Ying, Z. Xin
In recent years, China's local governments take to support the development of family farms as the important work of the local agricultural modernization. They published a number of financial policy to support agricultural development. Built agricultural industry fund is the one of those. Compared with...
Proceedings Article

The Current Development Situation of Social Sports Instructors in Wuhan City and a Preliminary Study on Its Management Strategies

Guohua Shao
The paper takes the social sports instructors at various levels in seven central city areas of Wuhan City as the main research object; and the literature review method, questionnaire investigation, expert interview and comparative analysis and other research methods are adopted in this paper; from the...
Proceedings Article

The Research of Existing Problems and Countermeasures in College TaiChi Chuan Teaching

Hong Yang, Xingwei Guo
Taijiquan has now become the majority of colleges and universities teaching in physical education a compulsory subject in the project, one of the younger students the characteristics of active and need to loose body pause, slow movements of tai chi form of contrast. Means and methods of teaching as a...
Proceedings Article

Attachment to Entrepreneur Brands: How the Entrepreneur Implements the Fronting Behavior

Y. F. Yu, H. C. Wang, K. Li
This study examines the impact that consumer-entrepreneur brand attachment has on opinions of entrepreneurs as endorsers of their companies. To test the hypothesis, we conducted a 2 x 2 factorial design manipulated attachment strength to the entrepreneur and fronting situation. Results found entrepreneur...
Proceedings Article

Inspiration of Taoist “Wordless Teaching” Thought on Current Education

Wujia Zeng
Under the current educational system, students have long been harmed by the “educational pattern” with “high pressure” and the “standard” question and answer system, which result in both physical and mental distortion of varying degrees, and many educational problems. Although educational departments...
Proceedings Article

Perspectives of Finland Female Design Education based on Finland Design Development

Yue Zhao
Finland is honored as the country of design, and its capital Helsinki was awarded as “World Design Capital” in 2012 by World Industrial Design Association. Thanks to its excellent design tradition and education system, Finland achieves impressive grades and attracts attention of the world in design....
Proceedings Article

On the Gradient Implementation Path of College Students' Value Chain

Ming Tang, Min Wu, Fang Zeng
The realization of self-value for college students is an important manifestation for their campus life quality. It’s very useful for college students to enhance their confidence in life,to understand themselves, perfect themselves, improve themselves and realize their self-value better. This paper divides...
Proceedings Article

The Application of Group Work in the Values Education among Vocational College Students

Yuchen Lin
Group work is an effective practice and way to help vocational college students to study and establish the viewpoints of value that combine the group work and students' moral education, and it can be effective to improve the risks of vocational college students' political education to realize the effectiveness...
Proceedings Article

Research on the Change Trend of Chinese Manufacturing Service Input Coefficient

Huiming Zhuang, Jinran Chen
This paper finds that China itself takes up a large part of the direct consumption of Chinese manufacturing industry, and there lacks demand for the inputs of service elements, and the servitization of manufacturing progresses slowly, and the inner structure is at low level, all of which lead to an unreasonable...
Proceedings Article

The Sports Humanistic Spirit which the Culture of College Basketball Reflects

Qiuyan Li, Jian Liu
Basketball is very popular among students in schools, it is beneficial to the growth of the students’ body, and enhance physical fitness, health promotion. Basketball culture has become a special cultural phenomenon in college. It takes students as the main body, universities as time and space, reflects...
Proceedings Article

Quality Requirements and Promotion of Professional Outdoor Sports Leader

Jian Liu
Based on sample studies for students in Shenyang Institute of physical education, analysis shows the current outdoor sports in the universities in our country is still at an early stage of development. People interest a lot in outdoor sports, but due to professional sports team leaders are short. And...
Proceedings Article

Promoting Development of Undergraduates’ English Learning Strategies——Teaching Mode Exploration in Schools of Applied Technology

Lu Yang
In order to improve the level of English education in schools of applied technology, based on the extensive reference to the experience of both domestic and foreign language educators and the analysis of the present situation of English teaching and learning in schools of applied technology, the paper...
Proceedings Article

Research on Strengthening the Construction of Tourism Management Information System

Ying Peng
With the construction of information increasingly deepening, tourism management also needs to realize information urgently. The realization of the information of tourism management makes our country’s tourism management enter into modernization and internationalization.
Proceedings Article

Research on the Integration of Modern Information Technique and Athletics Teaching

Dachuan Wang
With the rapid development of information technology and acceleration of global economic integration, profound historical reforms are taking place in many aspects of social life and economic sector in our country since we enter the new era. In the keen international competition, informatization education...
Proceedings Article

The Effect of Chinese Cultural Values in Counterfeit Luxury Goods Purchase

Sheng Fang, Xiaojing Lu
Though there have been a few studies on counterfeit luxury purchase, the effect of cultural values, especially Chinese cultural values, in counterfeit luxury purchase remained unclear. This study selected five Chinese cultures values, found out five most discussed psychological determinants in luxury...
Proceedings Article

Discussion on How to Improve the Comprehensive Ability of Students in Vocational English Teaching

Y. Wu
This paper analyzes the two main factors that influence the higher vocational college students' comprehensive ability to use English, teaching and learning. This paper focuses on the methods of improving the students' ability and offers some effective suggestions combined with the author's practice in...
Proceedings Article

Study on the Exhibition Design of Gastronomy Theme Based on the Local Culture of Sichuan Province

M.Z. Hu, R. Zhou, L.F. Fei
Gastronomy culture, as one of the forms of the regional intangible culture, is widely-acknowledged in China. With the gastronomy culture in Sichuan as the object, this paper focus on the field investigation in the scenic spots and the food and specialty stores in the featured districts in Chengdu by...
Proceedings Article

Research on the system of fiscal transfer payment from the perspective of equalization of basic public services

Dingqiang Duan, Jing Zhou
Achieve the equalization of public services must rely on fiscal transfer payment. China’s transfer payment system has some defects such as the size of general transfer payments is too small, Transfer payment system has significant revenue sharing features and has significant inverse equalization effect....
Proceedings Article

Research on Dynamic Mechanism and Operation of Cultural Development

Yiwu Huang, Lu Li
Culture is a nation’s lifeblood and people’s spiritual home. The development of culture needs to scientifically establish a dynamic mechanism. The dynamic mechanism of cultural development mainly contains the goal orientation, heritage and development, innovation-driven, as well as ensuring system etc....
Proceedings Article

The Use of Modern Teaching Methods in College English under the New Media Environment

Y. Zhu, J. Wang
In teaching activities, in addition to suitable teaching strategies, the use of teaching methods also has a significant impact on students’ learning. The effective use of modern teaching methods can play a multiplier effect on teachers’ teaching. Therefore in the teaching process, teachers should be...
Proceedings Article

Study of the Impact of the Regional Economy on the Building of a University Technological Innovation Team——A Case Study from Henan University of Science and Technology

Baoyuan Li, Fang Xu
The issue of the extent of the impact that regional economic development has on the building of a university technological innovation team has been a focus of discussion and research. This article, based on a case study from Henan University of Science and Technology, uses organizational environment...
Proceedings Article

Literature Review on Elderly Charitable Donations

Xiangfei Xu, Zonghua Li
Elderly charitable donation as a form of social participation, it has a positive effect on physical and mental health as well as social integration. So far, the research about the older people to participate in charitable donations is still rare at home. In this paper, through reviewing the existing...
Proceedings Article

Research on College ESP Teaching for Chinese P.E Majors

L. Ma, J. He
With increasing international communication in sports field, it is helpful for P.E majors today to be equipped with equivalent level of English capability. And nowadays, the main part of college English teaching has gradually transferred from EGP to ESP. On the analysis of current English teaching situation...
Proceedings Article

Research on Internet-Finance Risk Warning based on Big Data

Qipeng Zhang, Youtao Luo, Shiguang Fu, Zhanpeng Xu, Yu Xiao
Internet-Finance is expanding rapidly in the present era. However, the financial risk warning system has not been established. There is huge potential risk in the Internet-Finance. Based on the big data technology as the theoretical basis, this paper analyzes the types of potential risk of Internet Finance,...
Proceedings Article

Measurement of Two-dimension Justice Belief: Retribution and Balance

S. Tao, C.C. Yuan, Y. Xu
Living in an unpredictable and uncontrollable unjust world would be unbearably threatening, so people prefer to believe that the social system is fair, legitimate, and justifiable. To explore the connotation of justice belief, several methods are used. First, 30 participants from various vocations are...
Proceedings Article

An Exploration on the Transformation and Development Path of Specialty Clusters in Normal Universities

Xinhua Xu, Song Lin, Wenshan Cheng, Hongying Gao, Min Liu
Under the policy background of undergraduate transformation and development, the transformation and development of specialties is a strategy of partial transformation for local undergraduate normal universities. The electronic information specialty in Hubei Normal University has made valuable preliminary...
Proceedings Article

Study on the influencing factors of technical innovation performance in vocational college

Z.X. Yan, Y.J. Bian
Understanding the internal and external factors of technical innovation is crucial to maximize the benefits of innovation in vocational college. Taking regional innovation system perspective, this study focuses on the key factors of technical innovation performance in vocational college. Based on innovation...
Proceedings Article

Study on the Factoring Model of Account Receivable Management for Chinese Enterprises

J.L. Liu
In abroad, factoring is well developed and widely applied on managing the account receivable. Its validities are verified on the aspects of transferring financial risk, bringing down press of account receivable and improving finance structure. Yet in China, factoring is at a fast developing stage but...
Proceedings Article

On the Key Factors of the Chinese Listed Companies Financing Decisions of Issuing Medium Term Notes

Kan Zhang, Yi Liu, Pan Xiao, Linzi Chen
Based on the companies issuing Medium Term Notes (MTNs) listed at Shanghai Stock Exchange (SSE), this paper applies the Logistic model and pair sample analysis to study the key factors that determines the listed companies financing decisions of issuing MTNs from enterprise’s business conditions, financial...
Proceedings Article

Analysis of the Communication Effect of Mobile Internet Advertising

H. Yu, Y.F. Zhao
The data released by The Ministry of Industry and Information Technology shows that in the early 2014, the number of mobile Internet users has reached 838 million, while the proportion of mobile Internet advertising in the whole Chinese advertising market is only up to 1.5%. The poor effect of advertising...
Proceedings Article

Research on the Investment Pressure Testing of Power Grid Enterprises Based on Logistic Model

Junsong Qin, Jiao Fan, Dongxiao Niu
The grid is the important fundamental facilities of national economy. With the feature of capital intensive, power grid investment bring about large risk to power grid enterprises. Thus it’s necessary for power grid enterprises to conduct the investment pressure testing so as to ensure the smooth progress...
Proceedings Article

Research on Intensive Utilization of Land Resources in Hebei Province

Yanlong Zhang, Weifeng Ren, Xiaohao Lin, Yong Xu
In order to ease the contradiction between the development of industrial structure and the supply of land resources, people must explore the relationship between the adjustment of industrial structure and the intensive utilization of land resources, realize the organic combination of two sides, and realize...
Proceedings Article

The Congressional Influence on the CFIUS Review and Its Implication to China

Chanting Chen
China is interested in U.S. foreign investment national security review system for more and more investors start to do business in the U.S. As the legislator and supervisor, Congress plays an important part in the U.S. CFIUS review process. This paper focuses on the congressional role in the development...
Proceedings Article

Research on the Influence Factors of the R&D Intensity of China’s Manufacturing Industry

Guizhen Meng
Enterprise R&D intensity is affected by internal and external factors. According to the listed companies of China’s manufacturing enterprises and the analysis of the data of industry breakdown in 2013, the study finds: The lower asset-liability ratio is, the greater its R&D intensity will be. Corporate...
Proceedings Article

The Current Status and Countermeasures of China’s Export for Automobile with Proprietary Brands to Africa

Lin Yao
With the increasingly stable political situation and the steady economic development, African regions, as a major market for China’s automobile with proprietary brand, has drawn attention of many a automobile manufacture, and then, a large number of automobile brands head for Africa, and thus, competition...
Proceedings Article

Multimarket Contactand Pricing: A Case of the U.S. Airline Industry

W.F. Guo
Focusing on the case of JetBlue, our study of JetBlue’s main markets with 4122 sample observations empirically investigates the effects of multimarket contacts (MMC) on U.S. air carriers’ pricing behaviors of low-cost carriers (LCCs) and full-service carriers (FSCs) as well as those among LCCs. We estimate...
Proceedings Article

Theocracy Social Management Mode in Zhou Li——A Classical Book in Ancient China

Dandan Qi
According to Zhou Li, administrative and educational institutions had not been separate, which showed the integration of politics and education. Governments at various levels functioned as the venue where prospective officials and officials to learn skills for officers where teachers or professors themselves...
Proceedings Article

The Discussion on Question of Professional Degree Graduate Education

Jingbo Xu, Hongtao Yu
Since 1991, after 20 years of efforts and the construction of professional degree graduate education, Professional degree graduate education is developing rapidly in our country, with China characteristics of the professional degree education system was established, it has trained a large number of high-level,...
Proceedings Article

Research on the Impact of Traditional Sports Activities

Zhenyong Chen
Through applying related theories of sociology, culturology, psychology and using minority areas after Wenchuan Earthquake in Sichuan as the research object, the paper makes the investigation and research on the related issues of facilitating and improving mass national cohesion by re-starting and launching...
Proceedings Article

Practice and Exploration of educational Work of University Graduate——Taking Harbin Institute of Technology Traffic Institute as an Example

M.H. Hou, M.M. Luo, M. Zhao, A.S. Zhang
At present, Chinese rapid economic development, but at the same time, the number of college graduates is also increasing year by year, also in some areas in recent years, the development speed of slow, it also increased the difficulty of employment of college graduates, based on this, college graduate...
Proceedings Article

Study of the Local Universities Non-Dr. Young Teachers scientific Research Cultivation Based on the Two-factor Theory: Jiujiang University as an ExampleUniversity as an Example

Haiyan Wang
Dr Local University how to train the young teachers' scientific research ability, inspire the teachers' scientific research enthusiasm is the school teaching and research to the enterprise sustainable development is an important work. Two-factor theory offers a new way for the work, through the effective...
Proceedings Article

Research on the Strategies of Collaborative Innovation of the Emerging Industries in Suzhou City

Jie Zhao
Under the new economic environment, Industry-University-Research(IUR)collaborative innovation not only helps knowledge flow within regional innovation system, it but also is the basic approach to promote independent innovation capability of enterprises and technical ability of regional industry. The...
Proceedings Article

Possible Reform for Chinese Governance on Anti-corruption

B. Wang, C.H. Gu, T.T. Lai
Chinese anti-corruption system has played a significant role in anti-corruption affairs. However, the drawbacks of this anti-corruption system are obvious: (1) different punishments on similar corruption crimes; (2) governance exemplar in anti-corruption; (3) campaign-style anti-corruption instead of...
Proceedings Article

Experimental Teaching Method Research in "Career Management" from the Perspective of Applied Talent Cultivation in Universities

Yongfeng An
Based on the applied talents training program, and combined with the practical application situation of experiential teaching mode in "career management" and the relevant courses in universities as well, this paper made a deep exploration and discussion in characteristics, methods and ideas of the experiential...
Proceedings Article

Analysis of Full-Process Career Planning in Higher Education from the Perspective of Talents Training

Jia Liu, Cheng Cheng, Hong Zhang, Xuqian Zuo
This paper discusses some issues concerning career planning of college students, from the perspective of talents development. Some life-time education theories, quality-oriented educational systems are analyzed. Some proposals are offered to college students to build up full-process career planning systems...
Proceedings Article

Analysis of Mode of Cultural-industry Talents Training at Independent Colleges in Hebei Province

Hong Zhang, Jia Liu, Libo Shi, Cheng Cheng
With the advent of the era of global information, the culture is playing an increasingly important role in society. The cultural industry is becoming the “sunrise industry” along with the revolution of new science and technology and thus gets more and more attention. However, the development of the cultural...
Proceedings Article

Analysis of Training Mechanism of Cultural-Industry Talents at Independent Colleges in Beijing, Tianjin and Hebei

Cheng Cheng, Hong Zhang, Jia Liu, Junling Wei
This article discusses the definitions of cultural industry and cultural-industry talents, the extension of the integrated training mode of cultural-industry talents in independent colleges, and their impact upon economic development and government policy making in Beijing-Tianjin-Hebei Area. The focus...
Proceedings Article

Sports TV Rights Sales Analysis

Kang Tan
In recent years, the sports TV rights sales prices rose rapidly, increasingly diversified sales, sales of television rights has become the main source of major sports events, the paper will be sold in an initial basic understanding of sports TV rights situation Based on the sales of sports TV rights...
Proceedings Article

Application of Matlab in Teaching of Statics in Theoretical Mechanics Course

Ming Yang
Two specific examples of statics illustrate the importance and convenience of introducing the numerical simulation in the theoretical mechanics course teaching. he same results were obtained through analytic method and computation program. We can use these results to testify human calculation. In class,...
Proceedings Article

The Judicial Accounting Appraisal and Revelation of Manager Corruption in State-Owned Joint-Stock Companies

Hao Qin
In order to verify the criminal facts of managers’ alleged corruption in state-owned joint-stock companies, this article will give a technological check and demonstration for the accounting documents involved in this corruption, utilizing the method of judicial accounting appraisal technology. Research...
Proceedings Article

Reform and Innovation of Music Appreciation Class Mini-course

Lan Wu
The state begins to pay attention to school education research and methods with the progress of national development. All colleges have begun to comprehensively develop various skills of students. Sports can provide students with good physical state. Music can improve students' brain and learning capacity....
Proceedings Article

The Reflection of Chinese Sports Soft Power Loss ——Based on the 2012 London Olympics

Yongtao Zhang
Sports soft power as an important part of the country's soft power, it is playing an increasingly important role in the process of sport development. This paper use literature, logic analysis and case analysis as the main research method, and based on the study of review the sport soft power. From sport...
Proceedings Article

Health Investment Effect on the Income Gap among China's Provinces——An Empirical Study Based on Provincial Panel Data

Chenlu Liu
This article based on the extended Solow model, deduces a theoretical relationship between physical capital investment, health and education investment on human capital and regional output; use inter-provincial panel data to make a regression analysis on the deduced theoretical relationship, then get...
Proceedings Article

Marketing Recommendations with Association Rules for Retail Business

Jian Chen
This paper describes data mining and association rules algorithm related theories and proposes several specific and feasible marketing recommendations results for the supermarket business. The work shows that although some patterns do not have a relatively high degree of confidence-support rate, the...
Proceedings Article

Curriculum Development of Professional Talent of Mechanical Equipment Maintenance in Vocational School——Based on Demands of 63 Companies Tianjin

Yimei Ren, Ping Ma, Xu Wang, Yang Xu
It is more important for vocational school to cultivate talents in process of training students’ skills. The key to improve the quality of vocational school is to develop curriculum to meet the demands of the enterprise ‘skilled personnel. This research show demands of skilled personnel in mechanical...
Proceedings Article

Study on the Problems and Countermeasures of Private University Teachers ' Professional Development——A case study of science teachers

Yibin Xiang
With the acceleration of the process of multi-network integration, education and teachers' ways of teaching methods will undergo major changes. Articles from the teacher's performance evaluation, in-service training and work rights and other aspects of the current main problems of teachers' professional...
Proceedings Article

Study of the Training Types of Current Master Candidates in Russia

Shan Xu, Hua Jiang
As a strong power of education, Russia enjoys a decisive position in the world with the complexity and specificity in its education system. Based on the Russian higher vocational education standards, this paper thoroughly introduces and analyzes the two training types—experts and masters, from three...
Proceedings Article

Analysis of the Current Situation of the Information Development of Agriculture and Animal Husbandry Industry in Inner Mongolia

Haiying Lin, Wenlong Li
Agriculture informationization is an important part of national economy and social informationization. It is also an important work of construction of new rural and pastoral areas. Based on analysis of the current development of the present stage of informationization construction of agriculture and...
Proceedings Article

Research on Transmission Network Planning Model based on LCC Theory and Improved AFSA

Fuyu Hua, Jinhua Huang, Dongxiao Niu, Yali Huang
The cost of power project can be controlled in the preliminary design stage, which means reducing life-cycle costs of electric power project in network planning stage. According to life-cycle cost theory, the costs of network project were analyzed and the full life-cycle cost model was established. Based...
Proceedings Article

Comparison and Reference on Chinese and American Preferred Stock Issuance System

Ya Tao
Preferred stock is a mixed financing tool which risk is less than ordinary shares, but income is higher than bond. It has an irreplaceable position in the field of investment and financing, and has great demand of market. Western countries generally use the preferred shares, especially in America. Preferred...
Proceedings Article

A Study on the Curriculum of Pre-service Teacher Education——from the View of Teachers’ Professional Development

Yimei Ren, Qian Wu
Teachers’ professional development is not only the trend of international teacher education reform, but also the focus of teacher education in China. Pre-service teacher education is the starting point of teacher professional development, the formation and further development of teacher's professional...
Proceedings Article

Research on Social Assistance Urban- Rural Overall Planning

Haixia Ren
Social assistance system as a minimum level of social security system, has a profound impact on the whole social security system and social development. This paper analyzes the current situation of dual social assistance system, illustrates the sense of social assistance system urban- rural overall planning,...
Proceedings Article

Mediating Effect of Team Identification in Team Climate for Innovation

Y. He
As the main body of innovation, team identification of research fellows to the team will encourage innovation activities in practical work. Therefore, the mediating effect of team identification is being analyzed between the effect of transformational leadership, team justice, and team norms to team...
Proceedings Article

The SWOT Analysis of Chinese Yong Hui Supermarket Chain Development Strategy Research

Ying Li
As the China's retail industry opening to the outside world and the foreign large chain supermarket pouring in, making the fierce competition even more severe. Some big supermarket chains has been lost in the plight of survival. Therefore, in order to promote the fast and healthy development, improving...
Proceedings Article

An Analysis of Causes of Sub-health State among College Teachers and Corresponding Countermeasures

Li Hou
Through a survey of the Sub-health State of 350 mid-aged and young college teachers in capital, we found that the Sub-health State among this group is very common and has affected their physical and mental well-being as well as their work. Therefore there is urgent need for them to take advantage of...
Proceedings Article

Study on International Construction of University Teaching Staff

Y. Yuan, B. Zhao, X.W. Huang, M.H. Jiang, Y.G. Mu
The internationalization of teaching staff is the core of internationalization of university and the precondition to develop international students. It is also a necessity to raise the academic level of universities and to promote the overall development of China's social economy. However, there are...
Proceedings Article

Research on the Establishment of the Quality Evaluation Index System for Sports Information Network Service of Universities and Colleges in China

Yuan Zhang, Jiangmei Yang
The 21st century is the information age. The development of information technology has a huge influence on people’s social life, and more and more people get information through the Internet. As a part of universities and colleges, sports is faced with the problem that is how to promote informatization,...
Proceedings Article

The Combined Forecasting Model Based on Wavelet Analysis in the Application of the Civil Aviation Passenger Traffic

D.D. Bai, J.Y. Wei
China’s civil aviation passenger traffic was taken as the research object, the yearly passenger traffic with the theory of wavelet analysis is based on the multi-scale analysis on the time sequence to get the sequences of coefficient on different scales in order to reduce the randomness of the original...
Proceedings Article

Do mutual funds herd Evidence from China

Yu Tao, Yin Liu, Long Peng
Using the data of all quarterly transactions made by mutual funds in Chinese stock market, this paper investigates Chinese mutual fund herding behavior by applying LSV and FHW measures. We find higher herding levels in Chinese stock market compared to developed ones, and it is periodic and especially...
Proceedings Article

Managers’ Occupational Stress and job satisfaction: Structure and Characteristics

Lejie Wang, Lei Shen
China is the first manufacturing country in the world with a great amount of labor force in the industry. Managers in this industry are facing great stress and lower job satisfaction. In this paper, structure and characteristics of occupational stressor of middle level managers in manufacturing are studied....
Proceedings Article

Theoretical analysis of information cascade in investment market

Xiangdong Zhou, Yan Xiong, Fan Liu
In recent decades continuous financial crisis has become an important research topic in economics. The formation of the financial crisis has been investigated in terms of price bubble, informational cascade, herd behaviour, irrational speculation. This paper employs BHW model to analyze the informational...
Proceedings Article

Innovative Mode for Socialized Information Services of University Libraries

Qinhong Mao
Electronic information technology has been widely applied to social life and production, driving the society forward. Libraries are also adopting electronic information technology. Socialized information services of university libraries are characterized by diversified and broad literatures as well as...
Proceedings Article

Transformation of Career-oriented English Teaching Idea

Xiao Yu
With development of education reform, colleges and teachers have paid more and more attention to career-oriented teaching idea. Target and time required of the reform are directed by career. The work analyzed career-oriented English teaching including present situation as well as theoretical basis and...
Proceedings Article

Exploration on Changes of English Teaching Philosophy under New Situation

Lijun Wen
English education has been playing an important role in China’s personnel training. As the navigation lights, educational philosophy is quietly changing with educators’ long-term exploration and practice. As an important feature of its development and changes, career orientation under new situation makes...
Proceedings Article

Analysis on Teaching Methods of English for Business

Youyue Wang
English is a language used widely across the globe. As an important spot for cultivating social talents, universities and colleges should focus on practicality of English teaching. The teaching goal is to fully display the role of English in communication, so that the personnel cultivated can serve social...
Proceedings Article

Thoughts on Improving Performance Assessment of Civil Servants in China

Liqin Li
There are a number of defects in the current assessment mechanism of civil servants’ performance in China. These defects exist in various aspects of the assessment mechanism, such as objects, contents, criteria, indicators for performance appraisal, methods, results and feedback. In this study, scientific...
Proceedings Article

The Management Education based on Online Informal Learning Technology

C.L. Wen
Information is an essential element in the decision- making processes, and, from a theoretical point of view, the more useful the available information is, the easier decision making becomes. Information and Communication Technologies (ICTs), which are now commonplace in everyday activities, can generate...
Proceedings Article

Risk Assessment Research of Enterprise BI Project Implementation Based on Fuzzy Comprehensive Assessment

XiaoLong Ma, LanJuan Liu
Business Intelligence(BI) systems can help enterprise to make intelligent decision, but in an increasingly complex business environment, the implementation of BI like ERP system is facing a huge problem, pressure and high risk. In response to the above features, the paper proposes a fuzzy comprehensive...