Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)

Session: Social Science

68 articles
Proceedings Article

Relationship and Investigation Research among the Alienation and Personality Problem Trend of Ethnic Minority Adolescents Living in Han Nationality District

Li Huang, Xuan Yu, Zhijuan Deng
In the present study, 586 effective ethnic minority adolescents in Han Nationality District were surveyed by the "Adolescent Alienation Scale" and the" PAS Personality Test". The results showed that: (1) On the whole, the adolescents of minority nationalities in Han district experienced a moderate degree...
Proceedings Article

Spread Development of Short Video App Analyzed by Fast Hand

Xing Hua, Ke Li, Zongyuan Tan, Jian Zhou
With the rapid development of social media, people began to be dissatisfied with the way of transmission of text pictures. The short video app came into being and opened a new way for users to socialize. As the short video app with advanced users, the fast hand has experienced the development of stage...
Proceedings Article

Fragility Assessment Model Based on Principal Component Analysis

Zhenyan Wang
In recent years, the global impact of climate change has increasingly become a serious problem humankind facing in the world. In this paper, a fragility assessment model has been established by using principal component analysis in response to how climate change affects regional instability. In the study...
Proceedings Article

Information Transfer between Major Shareholders and Company Value Reduction

Zhongfu Yu, Jing He, Yalong Liu
Based on the data of all the announcements released in the A-share market from 2012 to 2016, this paper empirically studies the relationship between the reduction of major shareholders and the valuation of the stock of the enterprise. Through regression analysis, we find that there is a positive correlation...
Proceedings Article

Human Action Recognition Based on RGB-D and Local Interactive Regions Detection

Suolan Liu, Lizhi Kong
We propose a novel method to recognize human actions by fusing information from RGB-D sensors. Human action recognition is a challenging task because of the complexity movements, the variety of actions performed by different subjects and the changes of view and illumination. We propose to detect human...
Proceedings Article

An Empirical Study on the Effect of Electronic Commerce on Economic Growth in Gansu Province

Haiying Ma
As a new business model, E-commerce has become a new driving force for China's economic and social development. In the research of E-commerce on economic growth, domestic scholars mainly focus on the impact of E-commerce on the economic micro-environment, supplemented by theoretical analysis. Based on...
Proceedings Article

Rousseau's Reflection on Rationality--Take Emile as an Example

Linhui Yu
Emile is one of Rousseau's representative works, this book reflects his educational thoughts, mainly embodied in Rousseau's reflection on rationality. This article combines the concrete text Emile , discusses Rousseau's criticism and the modification method to the Enlightenment rational worship.Rousseau's...
Proceedings Article

Column Carving Art in Ancient Huizhou Architecture

Li Feng
Unlike column base wood, furniture, porcelain, people today can add color or decoration Home Furnishing at home and admire. Unlike wood, furniture, porcelain, people today can add color or decoration Home Furnishing at home and admire. Stone plinth in modern life for the villagers have no practical significance,...
Proceedings Article

Discussion on the Countermeasures of Rural Information Service in Agricultural Colleges and Universities

Haixia Wang
The library of higher agricultural colleges serves the rural economic construction, which is the need to adapt to the socialist market economy and realize its own value.This paper expounds the advantages and necessities of Agricultural University Library Facing the rural information service, and expounds...
Proceedings Article

Research on the Construction of Tourist Talent Cultivation System in Jilin Province from the Perspective of Global Tourism

Yanjie Zhan
In today's society, tourism has become a strategic pillar industry in our country. The promotion and development of global tourism requires tourism talents to master more extensive and updated knowledge and skills, and put forward greater demand for ‘high, excellent and new’ talents. This has put forward...
Proceedings Article

The Research and Practice of the Training and Innovation of the Professional Skills and Cultivation of Talents

Shufeng Jiang, Fengjuan Wang, Rui Fan, Lili Liu
Because of our country in recent years to carry out the cooperation between colleges and higher application talent cultivation mode reform innovation, Brings along the changes of the teaching mode of industrialization of higher and newer, In the process of the higher vocational institutions into enterprises...
Proceedings Article

The Construction of the Practical Curriculum System of Technical Application Marketing

Wenhong Zu
The features of technology application curriculum system is the construction of practical curriculum system, combining with the actual demand of the development of China's higher vocational marketing professional and enterprise post, the article analyzed and summarized from curriculum goal, curriculum...
Proceedings Article

Development and Implementation of Innovative Practical Projects Based on Electronic Contests

Honghui Mu, Ying Zhao, Wei Zhang
Based on the opportunity of college students' electronic competition, with the experience of guiding students attend the national contest of electronic practice, this paper constructed a comprehensive innovation practice project system, perfected the training course system and put forward the electronic...
Proceedings Article

Analysis of the Impact of Big Data on Enterprise Decision Making

Guang Chen, Zhanjie Liu, Yixin Sun, Wei Liu, Qiumei Lv, Yukun Song, He Huang, Wenjing Peng
The emergence and development of big data have important influence on the decision-making of enterprises. This paper analyzes the important impact of large data on enterprise decision-making from the aspects of decision-making basis, decision-making maker, decision-making power allocation, decision-making...
Proceedings Article

The Research on the Spatial Effect of the Urbanization of China to Expand Domestic Demand

Chaojun Ni
Based on the panel data of China's 31 provincial from 2005-2012, the paper using the spatial panel model to study the China's urbanization impact on domestic demand.
Proceedings Article

Food Risk Perception and Its Impact on the Consumers’ Purchasing Behavior

Jiaping Tong
Basing on the milk, the main idea of this article is to analyze the food risk perception and its impact on the consumers’ purchasing in certificates of food quality based on the empirical evidences of consumers in Hangzhou. The empirical study reveals the four factors- social risk consciousness、acquaintance...
Proceedings Article

Intangible Assets are More Valuable than the Tangible??"??" Study on the Innovation and Development of the Traditional Time-Honored Brands

Jia Li
Chinese society is a natural economy that is self-sufficient. It is a society based on farming. Except for planting land, it is the development of handicrafts. Therefore, the most demanding quality instead of the brand, as the product itself is material, and the brand is spiritual. It is intangible....
Proceedings Article

Analysis on the Farmer Households Demand of Agricultural Social Service ??" A View of Before Planting and After Harvesting

Di Chen, Ying Xue, Lu Sun, Jie Lv
China is a traditional agricultural country. As agriculture has been in a new stage of modern agricultural development, the analysis on the demand of agricultural social service is the key factor to promote the development of modern agriculture. Based on the above analysis, we surveyed 24 villages in...
Proceedings Article

The Researches on China’s Export Technology Sophistication of Manufacturing : Based on Value-added

Linghui Yang
This paper used the method of Wang et al. (2014) to measure the domestic value added from 1995 to 2014 based on the WIOD databas,then revised and measured the sophistication and dynamic changes of manufacturing among 39 nations including China, and further to explore the influential factors of China,...
Proceedings Article

Statistical Analysis of College students' Common Diseases in Tianjin Agricultural University from Different Seasons

Hongjun Teng, Zhenbo Bao, Fan Yang
College students shoulder the heavy responsibility of building the country. College students' physical health has a profound influence on the development of the country. It is an important task for higher education to continuously improve college students' physical health. From September 16th, 2016 to...
Proceedings Article

A Study on the Applied Translation Talents’ Training Mode Based on School-enterprise Cooperation

Ying Shi
With the rise of application-oriented undergraduate teaching, the construction of the talent training mode plays a crucial role in ensuring the quality of talents training. This paper finds problems in the training mode of school-enterprise cooperation by investigating undergraduates studiying in translation...
Proceedings Article

Research on Jingdezhen’s Competitiveness in the Cultural Industry

Aiping Zhou
In the current era, culture is an important part of China’s overall national strength and it is also the main force for strengthening comprehensive national strength. Faced with the main contradiction between the people’s ever-increasing material and cultural needs and the unbalanced and uneven development...
Proceedings Article

On The Belt and Road Initiative and Chinese-Foreign Cooperative Program

Haiying Ma, Rangjia Cai, Yongteng Ma
Chinese-foreign cooperative program is an important part of The Belt and Road Initiative. The proposal of The Belt and Road initiative put forward new development requirements for China’s education. As an important part of China’s educational undertakings and an important way to educate international...
Proceedings Article

The Practical Application and Innovation of Electronic Commerce in Hotel Management

Tang Zeng, Yuan Zhang
With the rapid progress of electronic information technology, the development of e-commerce has become faster and faster. If we combine e-commerce with hotel management, the future development space is huge. Therefore, this paper takes the practical application of e-commerce and hotel management as the...
Proceedings Article

Research on Recommender System based on Social Trust

Yi Ren, Cuirong Chi
Recommender system has become an effective tool to solve information overload and helps users to make decisions. In order to better improve the quality of personalized recommendation, this paper studies the recommendation algorithms based on social information, such as trust and distrust, then analyses...
Proceedings Article

Discussion on the Construction Mode Change of Literature Resources of Library Based on Big Data Environment

Zhenwei Wang
In the current development of big data, the literature resources of library is analyzed starting with the characteristics of big data, and then the basic model of the literature resources construction of library is found out to strive to improve the quality of library services better and change the previous...
Proceedings Article

Analysis of Importance of New Media Literacy

Xing Hua, Ke Li, Zongyuan Tan, Jian Zhou
Along with the rapid development of modern society, media environment is constantly changing, and media literacy is changing so fast, it is not any person's exclusive products, it belongs to the media, and also belongs to the audience, in what is now the development of new media, new media literacy should...
Proceedings Article

Research and Analysis of Reasonable Increase Mechanism for Enterprise Salary under the Economic New Normal

Yan Li
The enterprise salary also continues to increase with the continuous development of Chinese social economy. The development environment of the market economy also changes greatly under the economic new normal and the enterprises have to reform to seek for development in the environment of economic new...
Proceedings Article

Local Chaotic Encryption Based on Privacy Protection on Video Surveillance

Suolan Liu, Lizhi Kong
Privacy protection has been a hot research topic in recent years with the widely application of surveillance systems. Most developed mechanisms focused on modifying the monitored targets partly or wholly in the surveillance scenes. These methods are usually irreversible of privacy protection and have...
Proceedings Article

Development Analysis and Competitiveness Evaluation of Cultural Industry in Northwest China

Yuxia Hu, Haiying Ma
This paper uses the principal component analysis method to compare the comprehensive competitiveness of the cultural industries in the northwestern provinces and regions across the country, the results show that the overall ranking of regional cultural industry development is behind, and there are significant...
Proceedings Article

The Creation and Soul of Animation

Jin Zhang
With the rapid advancement of modern electronic media technology, animation is booming as a new thing. As a fresh art category, it integrates electronic technology with various forms of art and pushes contemporary art into a new historical stage. However, because of the unique nature of animation, people...
Proceedings Article

Legal thinking and Countermeasures of environmental pollution in the course of Rural Urbanization

Guolin Zhang, Jianchen Sun
Rural environmental problems in the development of urbanization has become the focus of social concern. The water pollution, soil pollution, air pollution, solid waste pollution of rural environment has caused ecological crisis. Governance to rural environmental pollution is one of the key links of urbanization....
Proceedings Article

Discussion on Practice Innovation Reform of Sports Anatomy

Zimin Chang, Yu Jiang
With the reform of college education system and the propose of science and technology, innovative personnel training mode, sports anatomy experimental curriculum reform is imperative.Sports anatomy experiment is a course which takes anatomical knowledge as the basis, sports practice as the basis and...
Proceedings Article

A Summary of Innovation and Reform of Economic Development Pattern in New Era

Weicheng Jiang, Yezi Yu, Ting Zhao, Changhai Yao, Kexin Tang, Junlan Liu
The innovation and transformation of economic development pattern in the new era are the internal requirements of implementing scientific development and realizing sound and rapid economic development. The thesis reviews and summarizes the connotation, existing problems and difficulties, experiences...
Proceedings Article

Research on the Development of Creative Industry in Shanghai: Based on the Perspective of 3T Theory

You Liu
Creative industry which rises in the context of economic globalization is a cross-industry, strong penetration of knowledge-intensive emerging industry, it contains a huge economic and cultural value. Based on the 3T theory which was proposed by American sociologist Richard Florida, this paper studies...
Proceedings Article

Design and Implementation of Mobile Phone System for Estimating Nutrient Content of Foods

Xin Zheng, Run Yao, Yifei Gong, QinYi Lei, Qian Yin
With the increasing number of obese or overweight people, healthy diet has become a hot topic. Most of the health management software on the market lacks the function of estimating food nutrition, which causes users to be unable to accurately understand their own diet. Based on the food volume calculation...
Proceedings Article

The Construction of General Chemistry Course in the New Media Era

Linfang Jia, Dan Liang
General chemistry is an important public basic course in agricultural colleges and universities with broad audience and wide application. It is not only the basis for subsequent analytical chemistry, organic chemistry and physical chemistry, but also it is closely related to the specialized courses of...
Proceedings Article

Marketing Thinking Based on the Consumption Structure and Consumption Behavior of two-child Families

Jun Luo
Universal two-child policy brings the change of family structure. Households will adjust their consumption structure and consumption behavior according to actual needs. The consumption demand of the second child family will focus on the infant's demand for food, clothing, housing, use and operation....
Proceedings Article

Evaluation of Enterprise Innovation Ability of College Students' Pioneer Park Based on factor Analysis Model

Boyu Yang
The increasingly serious form of employment has given birth to the rapid development of College Students' pioneer parks, and the innovative ability of enterprises in the park has become the key factor for enterprises to survive and survive for a long time. Based on this, this paper uses the relevant...
Proceedings Article

Statistical Analysis, Clinical Symptoms and Preventive Measures of College students' Common Diseases

Hongjun Teng, Zhenbo Bao, Fan Yang
College students shoulder the heavy responsibility of building the country, which are the future of the motherland. College students' health has a profound influence on society. Due to the lack of health knowledge and the influence of some unhealthy lifestyles, college students are prone to some diseases....
Proceedings Article

A Study of the Application of Proportionality Principle in Civil Jurisdiction

Feifei Lin
The proportionality principle is one of the important principles of administrative law. This concept is slightly abstract. In specific cases, the trade-offs between administrative and administrative purposes, private interests and public interests are all applied to the principle of proportionality....
Proceedings Article

Statistical Analysis of College Students' Common Diseases in Tianjin Agricultural University from the Perspective of Male and Female

Hongjun Teng, Zhenbo Bao, Fan Yang
To continuously improve the college students' physical health is an important task of higher education. From September 2016 to January 2018, statistics were collected on common diseases of male and female college students who went to Tianjin Agricultural University School Hospital. Statistics found:...
Proceedings Article

Research on Innovation of Financial Management Talents Training Model Based on the Perspective of Professional Ability Supply and Demand

Weishuang Xu
Theoretically, financial management specialty has the advantage of both accounting specialty and finance specialty. Financial management is the advanced stage of corporate financial activities management. Therefore, the graduates of financial management specialty should be praised by the social demand...
Proceedings Article

Research on Chinese-Foreign Cooperative Program Majoring in International Business under the Belt and Road Initiative

Rangjia Cai, Haiying Ma, Yongteng Ma
The Belt and Road Initiative is a new major development initiative identified by China. The Chinese-foreign cooperative education program for international business professionals will gradually shift from the original idea of focusing solely on cooperation between developed countries in Europe and the...
Proceedings Article

Discussion on the Training Mode of Modern Marketing Talents

Fengying Zhang, Yu Lin
Marketing is an important economic means for enterprises to improve their economic efficiency and gain market competitiveness. In recent years, it has attracted more and more attention from enterprises. Nowadays, how to cultivate marketing talents to meet the requirements of enterprise development has...
Proceedings Article

Research on Recommendation Technology based on Collaborative Filtering

Yi Ren, Cuirong Chi
Collaborative filtering is the most widely used technology in recommender systems. Researchers have done a lot of work on how to improve the collaborative filtering technology. However, there are few summaries about collaborative filtering technology which is reviewed in this paper. First of all, the...
Proceedings Article

The Convergence Path Of The Income Gap Between Urban And Rural Residents Under The Background Of New Urbanization In China

Chi Zhang, Xiaoli Duan
In recent years, the income gap between urban and rural residents in China is quite prominent. From the perspective of urbanization the reason is that the alienation of urban expansion leads to the urbanization of the land before urbanization and the lack of farmers' participation in exogenous urbanization....
Proceedings Article

On the Evaluation Index System of E-commerce in Ethnic Regions in China Based on Factor Analysis

Haiying Ma
E-commerce as an important branch of electronic commerce in ethnic minority regions, has become an important means of China's enterprises to carry out international trade, become the steady growth of foreign trade in our country, the driving force of the structure. For investigation in ethnic minority...
Proceedings Article

Research on RMB Regionalization under the Background of “One Belt and One Road”

He Lv
Director Liao Xianghong’s national opera Canal Ballads has aroused the touching and affection of many domestic music researchers, singers and performers since the debut of National Grand Theater in 2012. The drama is based on the Beijing-Hangzhou Grand Canal which is comparable to the Great Wall. It...
Proceedings Article

Research on the Relationship between the Developments of Logistics Industry and Economic Growth in China

Lihui Wu
Logistics as a composite service industry, and has close ties to the economic growth in promoting industrial structure adjustment and transformation of the pattern of economic development and strengthen the competitive power of the national economy plays an important role;In order to realize the synchronous...
Proceedings Article

Research on Cooperative Management of Supply Chain Culture

Yefu Tang
This article mainly studies and discusses the cultural synergy of supply chain under the supply chain environment, and puts forward some opinions on the concept, content, status and function of supply chain culture, which has some practical guiding significance for promoting the application of supply...
Proceedings Article

Research on the Judicial Application of Legal Principles

Feifei Lin
At present, China’s social and legal relations are more complex and some issues need to be resolved. Therefore, it is particularly important to give full play to the advantages of the law in the judicial field. This paper proceeds from the judicial application value of legal principles, further analyzes...
Proceedings Article

Study on the Protection, Inheritance and Development of Jingdezhen Ceramic Culture in the New Period

Aiping Zhou
The Chinese porcelain art has a long history. Among them, the Jingdezhen ceramics are exquisite and famous overseas, and Jingdezhen is titled as a “Ceramic Capital”, and the ceramic culture has become the characteristic culture of Jingdezhen. Jingdezhen ceramic culture, as a representative achievement...
Proceedings Article

The Difficulties and Countermeasures of Rural E-commerce Poverty Alleviation in Ethnic Regions in China

Rangjia Cai, Haiying Ma, Yongteng Ma
Under the Internet+ era, the accurate poverty alleviation of E-commerce has opened up a new path for the country to help the poor. E-commerce-based poverty alleviation in rural areas in ethnic areas can help make full use of modern Internet technologies, organically link ethnic minority agricultural...
Proceedings Article

Discussion on Relation between Human Capital Investment and Economic Growth of Enterprises

Pengzhen Cai
The market environment in China has changed greatly with the economic globalization. Human capital becomes a factor of economic growth of enterprises. It is extremely urgent to upgrade the industrial structure on the basis of sustainable development of enterprises and in a background where extensive...
Proceedings Article

An Analysis of the Employment Situation and Countermeasures of Russian Graduates under the Sino-Russian Cooperative Education Model-----Take the School of Public Foreign Language of Beihua University as an Example

Xiaoyu Han
At present, the difficult employment for university students has been the focus of social concern, especially Russian. This paper takes the School of Public Foreign Language of Beihua University as an example to discuss the employment situation of students in the last three years under the Sino-Russian...
Proceedings Article

The Ideas and Countermeasures of Renovation of Joint-stock System in Enterprises

Yanfa Chen
As China's market economic system becomes more and more perfect, China’s market competition intensifies, and in order to be able to stabilize its own heel and achieve sustainable development, the best solution is the joint-stock reform. The reform of the joint-stock system is the major development trend...
Proceedings Article

Economic Analysis of Efficiency for Chinese State-owned Enterprises

Xiaoxi Zheng
In combination with scientific efficiency outlook, the efficiency problems of state-owned enterprises were analyzed in aspects of overall economic efficiency, efficiency index, growth rate, innovation rate, feedback rate to the society, etc. through using relevant knowledge in economics based on analysis...
Proceedings Article

The Development Status and SWOT Analysis of Cultural Industry in Northwest China

Yuxia Hu, Haiying Ma
This paper makes an in-depth study of the status and problems of the development of the cultural industry in the northwest region. Based on relevant data and SWOT analysis methods from 2000 to 2013, the status of industry development and opportunities and challenges are analyzed. One basic judgment is...
Proceedings Article

The Influence and Research of Innovation and Entrepreneurship on Enterprises

Yanfa Chen
Under the new situation and new background of "mass entrepreneurship and innovation", China's high-tech enterprises have obtained unprecedented opportunities. At the same time, they are also facing a fierce competitive environment and enormous pressures for survival. How to achieve sustainable development...
Proceedings Article

On Cross - culture Management of Enterprises

Xiaorong Li, Qing Zhang
At present, with the deepening economic globalization and cultural diversification, the world has been moving toward a direction that is more open, inclusive, balanced and win-win strategy. The "One Belt, One Road" strategy has provided significant opportunities and challenges for multinational corporations...
Proceedings Article

Research on the Current Situation and Countermeasures of Taekwondo Team in Jiangxi Province

Kongmei Dong
Taekwondo team in Jiangxi Province is a competent team and has won many excellent records. Based on the collection of massive literatures and long-term field investigation, the author of this paper constantly studies and compares the advancement and deficiencies of the current development of the Taekwondo...
Proceedings Article

The Efficiency of Provincial Medical Care Services in China

Tian Wang, Lei Chen
The last three decades evidenced the rapid growth of China’s economy. Meanwhile, Chinese residents’ health and medical conditions have been significantly improved. Based on the medical & health data of 31 provincial districts in mainland China published by China Health Statistics Yearbook in 2015, we...
Proceedings Article

Admiring American Fantasy Movies by Beauty and Beast

Yonghao Yan
Popular works in the twenty-first century fantasy movies are frequent. The "Beauty and the Beast" (2017) directed by Bill Condon was adapted from a French fairy tale story. Based on the basic continuation of the animated version, the movie uses special effects technology to create a spectacular visual...
Proceedings Article

The Critical Point of Regional Policies, Government trade-offs, and Policy Effectiveness

Lizhao Du
Through the establishment of a two-region model, this paper analyzes the critical conditions for the implementation of the policy of narrowing regional disparities by means of financial transfer payments. The key to improving the effectiveness of regional policies is to find ways to further optimize...
Proceedings Article

Shaanxi Cultural External Communication Strategy and Teaching Reflection under the Background of the Belt and Road

Guofang Xiong
The proposal of the Belt and Road has provided an important opportunity for traditional culture to go to the world. As the starting point of the ancient Silk Road, Shaanxi should fully examine its unique advantages in culture and strengthen its cultural outbound strategy. To promote Shaanxi culture and...
Proceedings Article

On Commercial Advertisement Translation Based on Skopos Theory

Xiangxin Liu
The paper illustrates firstly the importance of commercial advertisement translation, and then respectively introduces how to apply the Skopos theory to commercial advertisement translation and two different strategies. In the end, the paper gives a profound reflection on the present situation of commercial...
Proceedings Article

The Impact of Population Aging on the Industrial Value-Added Rate of China

Li Lin
The industrial value-added rate(VAR) is an important index to measure the industrial development level of a country. It will be affected by many factors, among which the gradually increase of the population aging rate is of great importance and will inevitably affect the industrial VAR. This paper conduct...