Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018)

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132 articles
Proceedings Article

Empirical Test on Economic Benefit of Promoting the Industrialization of Chinese Cuisine under Strategy of Rural Revitalization --Taking Zengcheng Area as an Example

Xiaolin Zhao, Xiaoying Du, Jiachun Xu, Juntao Chen, Zhuoshi Chen
Aiming to quantitatively analyze the effect of rural rejuvenation strategy on the economic benefit level of popularizing vegetable heart industrialization, a growth evaluation model based on factor analysis and joint decision was put forward. Using the descriptive statistical analysis method to construct...
Proceedings Article

Study on the Development Model of Family Farms in Hilly Areas of Sichuan Province

Hongyu Lian, Haoyuanyu Huang
In 2013, the concept of "family farm" appeared for the first time in "No.1 Central Document". The Central Committee proposed that "encourage and support the transfer of contracted land to large professional households and family farms". The development of family farms can provide a new development direction...
Proceedings Article

Research on Network Rumor Management based on Immune Mechanism

Yijie Wang, Xinran Guo, Fengming Liu
The network is a complete biological system, and the network rumors, like bacteria and viruses, destroy the harmony and stability of the system. Inspired by the biological immune mechanism, this paper constructs a three-layer defense model of network rumor management. The first layer of defense is the...
Proceedings Article

Research on Role Positioning in Place Brand Internationalization

Weihong Zhao, Yang Liu
This paper takes the place role as the research object, discusses the influence mechanism of place role positioning on the host consumer acceptance based on the moral legitimacy, and develops the place role positioning strategy. The study finds place role moral legitimacy can be obtained through role...
Proceedings Article

Research on Marketing Strategy of Intercity Railway in Wuhan Metropolitan Area

Ningjie Wu, Yinggui Qiu, Luogeng Chen
The intercity railway is a new type of short-distance and large-capacity transportation. In recent years, many cities within the Wuhan metropolitan area have successively built and operated various inter-city railway lines. In the course of operation, problems of weak competitiveness of transport products,...
Proceedings Article

Research on the Relationship Among Empowering Leadership Behavior, Perceived Organizational Status and Voice Behavior

Xiangjin Meng, Lu Ma
Based on the theory of social exchange, this paper studies the relationship among empowering leadership behavior, perceived organizational status and voice behavior. The study finds that empowering leadership behavior has a significant positive impact on voice behavior; perceived organizational status...
Proceedings Article

Thinking about Where We Set Up our Office

Shuyao Liu
A large multinational company to enhance its degree of internationalization, is under. Investigation and the establishment of six international offices, and employees of the divisions hope to master one or more languages other than English. In order to increase the company’s international influence again,...
Proceedings Article

The Dilemma of Repeated Purchase of Environmentally Friendly Products and Its Solution Mechanism

Xiaoming Xiong, Tongsong Liu
Current research on green consumption focused on improving the short-term performance of the first purchase, lack of research on the repurchase of environmentally friendly products. This research is from the perspective of psychological connectedness, to explore the relationship between the motivation...
Proceedings Article

An Analysis to Value-Added Export of China from the Perspective of Global Value Chain

Yan Cui, Ye Zhou
In the global value chain, traditional export statistical method is hard to measure the real trade benefit. Using value-added export to calculate real export benefit, we find China has large scale in value-added export. But the concentration rate is so high, that is not conducive to disperse export risk....
Proceedings Article

An Empirical Analysis of the Outward Development of Strategic Emerging Industries

Yanxiu Wang
China has proposed a major strategic decision to speed up the cultivation and development of strategic emerging industries, making it a leading industry and pillar industry for the national economy. This is of great significance in promoting the upgrading of the industrial structure and the transformation...
Proceedings Article

Research on the Development of Foreign Trade in Strategic Emerging Industries

Yanxiu Wang
For the development of China's strategic emerging industries, strategic emerging markets are not mature enough, domestic effective market demand has not been mobilized, and even the scale of development of enterprises is still relatively small. In the international market competition, most enterprises...
Proceedings Article

Agricultural Credit Rationing: Status, Causes and Solutions

Ke Li, Jianmin Cao, Jue Wang
Financial repression has long been a problem of China's rural financial market, and the main manifestation of financial repression is credit rationing. On one hand, it is based on control policy of China's interest rate and the development degree of credit market. On the other hand, it is also the result...
Proceedings Article

Research on the "Implanted" Model of Tourism Advertising in City Brand Promotion under the Strategy of Guangdong-Hong Kong-Macao Greater Bay Area

Chunyue Zhao
Based on the analysis of the development strategy of Guangdong-Hong Kong-Macao Greater Bay Area and the successful cases of brand promotion of city at home and abroad, this paper starts from the action mechanism of integrated marketing theory and product placement, this paper explores the city brand...
Proceedings Article

Research on Defamiliarization Stimulus Strategy in the Context of Advertising Marketing

Weihong Zhao, Haolin Zhu
This paper takes advertising marketing as the research situation, and discusses the mechanism of the influence of defamiliarization on consumers' willingness to purchase. The study found that advertising marketing can be defamiliarized from both shape and subject, thus positively driving consumer perceived...
Proceedings Article

Application of Standard Cost Method in International Business Control

Xi Chen, Yiqing Zhao, Jiahui Tong, Shumei Xu
The globalization trend is increasingly intensified with the deepening of the "One Belt and One Road" strategy, thereby new challenges are proposed for the control of multinational companies, wherein cost management is the most critical control point. The standard cost method is introduced in the cost...
Proceedings Article

Research on the Cultivation of Cross-border E-commerce Undergraduates in Chinese Universities

Zhenhua Yang, Qiang Shen, Lin Xie
With the rapid development of China's cross-border e-commerce industry, there is a huge demand for cross-border e-commerce's talents in the market. However, there is a huge shortage of cross-border e-commerce's talents in China and it is difficult to adapt to the market demand in the talents' training...
Proceedings Article

A Comparative Study on the Competitive Management Mechanism of Chinese and American College Basketball Leagues

Yuxuan Zhang
After the reform and opening up policy, China’s market economy keeps its continuous development. And in recent years, China’s sports industry has achieved a rapid development and plays an increasingly important role in promoting China's economic development. While there’s still a big gap in sports development...
Proceedings Article

Research on the Relationship between Status Conflict, Team Internal Network Strength and Team Creativity

Xiaotao Qiao, Lu Ma
The literature has shown that status conflict has a negative impact on team creativity. However, the internal mechanism of status conflict affecting team creativity is not clear. Through combing and analyzing the relevant literatures, this paper finds that the status conflict has a significant positive...
Proceedings Article

Research on Process Reengineering of University Financial System Based on "Big Data" + "Cloud Computing"

Jian Lu
In the era of big data in the mobile Internet, the state finances have established for the support of scientific research and teaching activities in universities, research funding, various scholarships, and alumni foundations. The huge financial data has led to an increasingly complicated expenditure,...
Proceedings Article

Staff Management of 80/90-later Employee and Corporate Culture Remodeling in the Non-ferrous Metallurgical Enterprises—based on the Investigation of XH Group

Di Zou
Human resource is the core competitive of an enterprise. In view of young employee played an important role in the whole company, and the importance of management of them, we made an investigation on XH Group according to the Maslow demand level theory. Our research results showed, based on the spirit...
Proceedings Article

Analysis of the “One Belt and One Road” Strategic Decision

Xifa Ye, Ouya Zhang, Xinqi Li, Yanfen Qiu
Since the beginning of reform and opening up, Chinese economy has developed rapidly, its economic aggregates ranks second in the world, and its international status has also been continuously improved. In order to promote the strong development of Chinese economy, promote the steady growth of the world...
Proceedings Article

Research on the Construction of Management Mechanism of Middle School Students' Labor Education Base

Yue Qi, Xingyuan Huang, Yangyang Si
The development path of socialist education with Chinese characteristics in the new era requires the foundation of labor education. "It is an important feature of socialist labor education with Chinese characteristics to use Lao Shude, to increase labor with labor, to work hard, to improve beauty and...
Proceedings Article

Review and Prospect of Differential Leadership Research

Ruxue Pang, Lu Ma
Leadership style is under the background of Chinese native culture of difference in the organization leadership and subordinate relations of concrete summary, its essence is the manager in managing subordinates will be divided into "insiders" and "outsiders" and discriminatory a local leadership behavior,...
Proceedings Article

Research on the Enterprise Response to Network Public Opinions Crisis

Yue Yang, Shiyu Ma
The study analyzes the whole process of "Mouse Scandal" incident in a catering company called Haidilao which is famous for its excellent service and the situation of rapid overturn of public opinion to help enterprises find the most appropriate way to deal with public relation crises. Thereby understanding...
Proceedings Article

Research on Financial Support Strategy in the Construction of Hainan Free Trade Port

Aosong Zhang
On April 13, 2018, general secretary Xi Jinping announced his support for the construction of a pilot free trade zone in Hainan province on the 30th anniversary of the establishment of the Hainan special economic zone, and on this basis a free trade port with Chinese characteristics will be gradually...
Proceedings Article

The Empirical Research on the Relationship of Accounting Quality and Financial Constraints and the Innovation. --Evidence form the Listed Companies in Zhejiang Province

Wenju Kong, Qinfeng Xu, Xiaowen Yuan
Innovation is meaningful to firm’s competiveness and the sustainable development of the macroeconomic. The quality of accounting information is the indispensable instrument to mitigate the information asymmetry, and innovation plays important role in the process of the maximization of enterprise value....
Proceedings Article

Empirical Study on the Relationship between Real Estate Investment and Economic Growth in Hainan Province

Lingxue Yi
As an important part of fixed assets investment, real estate investment plays an important role in the process of stimulating economic growth. Taking the time series data of real estate investment and economic growth from 2005 to 2015 in Hainan Province as the sample of statistical analysis, this paper...
Proceedings Article

A Study on the Influence of Job Exclusion on the Well-Being of the New Generation of Employees

Lingjin Li, Lu Ma
In the 21st century, China's labor market has quietly changed, the new generation of employees has become the main force in the workplace [1]. The new generation of employees refers to workers born in the 1980s and 1990s, due to the differences in the growth environment. So that the new generation of...
Proceedings Article

Power Grid Project Budget Management Performance Evaluation System

Xi Chen, Youhua Li
Performance evaluation of grid project budget management can help enterprises analyze and evaluate budget performance, find out problems in budget management, and propose improvement suggestions to help solve problems in budget management. By establishing and improving the comprehensive budget management...
Proceedings Article

Monetization Solutions for Today’s Libraries: Singapore Management University (SMU) Library as an Example

Yi Zhou, Xiaozhu Ma
The library is a rich repository of information and knowledge and have access to many sources of information and knowledge. We believe that there is great potential for academic libraries to find ways to monetize their digital assets and services as a means of building new revenue and profit streams,...
Proceedings Article

Research on Financial Media Management in the Era of Big Data

Yan Hou
at present, with the continuous popularization of electronic information technology, the number of information on the network is also increasing, whether it is the type of information or the frequency of information acceptance is also accelerating. Based on this background, the era of big data has come....
Proceedings Article

Research on Missile Combat Plan Proposal and Optimization Evaluation

Yao Hu, Yaxiong Li, Xiaopeng Wu
In the modern warfare under the conditions of informationization, the conventional force of the conventional missile units is more diverse, and the target combat requirements are more complicated. The commander needs to make scientific and optimal decisions on the missile combat plan when conducting...