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159931 articles

The Relationship Research Between Brand Association, Brand Awareness, Brand Satisfaction, and Brand Loyalty in Three Squirrels’ Virtual Image

Yang Chen, Haoran Qin
In order to explore and verification the existing theory about brand loyalty, this study takes Three Squirrels as an example, further verifies it in the form of online survey, and puts forward a new influencing factor is brand virtual image. For the aim of this study, this study uses the relevant theories...

Program-Targeted Approach to Labor Organization in Industrial Clusters

S Vandysheva, O Lukinova, L Guseva, N Pisarenko, N Nagibina
The article reflects the organizational and economic methods and approaches to the organization of labor in industrial clusters, provides an analysis and systematization of the views of foreign and domestic scientists and practitioners on the concept of “cluster”, analyzes the implementation of the program-targeted...
Proceedings Article

ANN-Based Modeling for Load and Main Steam Pressure Characteristics of a 600MW Supercritical Power Generating Unit

Liangyu Ma, Zhiyuan Gao
A supercritical coal-fired power generating unit is a typical multivariable system with large inertia and non-linear, slow time-variant, time-delay characteristics, which often makes the coordinated control quality deteriorate under wide-range load-changing conditions, and can't well satisfy the unit...

The Different Perception and Reaction of Customers Towards Traditional Marketing and Influencer Marketing in Food Industry

Qingyang Ren, Lin Zhou, Fengyang Liu
This research paper is aimed at investigating the consumer preference for traditional marketing and influencer marketing in food industry. To accomplish this, the researchers set two questionnaire surveys to collect data. These two questionnaires investigated consumers’ different attitudes and reaction...
Proceedings Article

Design and Implementation of Remote Control Software for Nuclear Inspecting Devices

Chengze Liu, Yi Zhang, Baoliang Cheng, Xiaomin Zhao, Ran Duan
Remote control systems are usually adopted in nuclear facilities inspecting activities due to radioactive environments. Analysis on requirements and structural design are made, and functional modules are described in detail. Remote control software for nuclear equipment inspection is developed with combination...

Analysis of the Ecological Impact of Tourism Development under Environmental Kuznets Curve

Based on the Panel Data of RCEP Members from 1995 to 2017

Wen PANG, Haixia ZHENG
This paper mainly studies the intrinsic linkages between inbound tourism development and ecological environment among RCEP members. We first construct an economic model for the EKC to represent the relationship between tourism development and environmental impacts, taking the panel data (1995 ~ 2017)...

The Impact of Demographic Indicators on Gross Regional Product

I R Bakeeva, A B Nikolaeva, J V Nefedova
The socio-economic development of regions depends on a combination of historical, geographical, resource, demographic and other factors. The gross regional product indicator characterizes economic activity in the region and serves as an indicator of the successful development of the region. Formation...

Factors Underlying Cooperation During Covid-19 Pandemic

Analysis on Game Theory

Xinxiong Zhao
Starting in 2020, one of the most serious epidemics occurs in human history. The sudden arrival of the covid-19 takes many lives away. There is no doubt that the most critical issue is how to get more people to cooperate on epidemic prevention. The study topic is about the factors underlying cooperation...
Proceedings Article

Modeling and Attitude Control of a Spinning Spacecraft with Internal Moving Mass

Pengfei Guo, Liangyu Zhao
An attitude control system of a spinning spacecraft with internal moving mass is presented in this paper. This system consists of a rigid body and two internal radial moving masses. The mathematical model, including attitude kinematics and nonlinear dynamics equations, is established based on Newtonian...

Human Capital as the Dominating Factor of Economic Growth in the Republic of Kazakhstan

Z Baigireyeva, S Niyazbekova
The goal of the research is to study the role of human capital in the contemporary society triggering an increase in the intrinsic value. This research reviews the theoretical aspects and fundamental legal principles related to the issue of human capital. Research Design. Common quantitative methods...

A Review on The Research of Self-efficacy in Domestic Sports Field -- Taking CNKI Core Journal as an Example

Tang QiuMeng, Wen YuHong, Bu He
This paper summarizes the current research status of self-efficacy in the field of physical education in China, and finds that the current research mainly focuses on students’ general self-efficacy and teachers’ teaching efficacy. Among them, students’ general self-efficacy is the main research object,...

The Feasibility of Starting Up Business Mobilife: A Medical Company with Mobile Technology

Yulin Shan, Yi Chen
In this paper, two computer engineering students from Span decided to start up a business into the medical treatment industry and enter the global market. The company they would run is called Mobilife Technologies, which is willing to make Alzheimer patients live more easily by launching a software for...
Proceedings Article

the Planning of Maintenance Support Capabilities of the Wartime Armored Equipment Autonomic Logistic System Based on QFD

Weilong Chen, Chunliang Chen, Wenhua Shi
In order to solve the problem of lacking development planning and unclear key development point for the wartime armored equipment autonomic logistic system, components, system structure, system requirements and competence objectives of the system is analyzed. A Quality Function Development model of the...
Proceedings Article

Comparison between live voice and voice over internet protocol

Ying Zhang, Hong Guo
With the development of internet, more and more criminals commit the crime via utilizing instant messaging services, which has aroused the forensic scientists’ interests simultaneously. And voice chat generated by those instant messaging services is generally treated as VoIP. This paper analyzes the...

Integrated Assessment of Human Capital on the Macroeconomic Level

I A Kondaurova, E A Tarasova, V A Gemmerling
The key figure in all the changes that take place in society is the person, his work, creative abilities, competencies, state of health, his human capital. The theoretical analysis carried out in the article showed that today there is no perfect methodology for the integral assessment of human capital....

The Positions in Soccer and Marketing and Globalization of Soccer in the World

Zhejun Zhu
With the rapid development of technology and science in recent decades, many professional soccer teams try all possible means to improve their strength and performance in the field of soccer. As a result, there are remarkable transformations of soccer, especially in the professional area. However, most...
Proceedings Article

LBS System Design and Prototyping of Digital Campus

Ying Hao, Shanshan Wan
Based on the analysis of the development of the digital campus at home and abroad, and campus LBS service status and problems of the construction and campus information needs of spatial information services is considered we research the existing digital campus architecture and proposed the overall framework...

Research on the In-depth Development of Traditional Sports Culture Tourism Resources from the Perspective of Collaborative Development

Kewei Yu, Jingjing Chen, Ronglu Li
The continuous development of Chinese people’s living standard and the increasing spiritual and cultural demand promote the rapid development of cultural industry, sports industry and tourism industry. The comprehensive implementation of “May Day holiday”, “National Day holiday” and “paid vacation” provides...

Brand Community Strategy of Lululemon

The Relation Between Brand Ambassador’s Trust and Customer Engagement

Zichen Qian, Jamin Zou
In lululemon’s success of customer engagement of their brand community, ambassador’s trust is assumed to be a significant factor. This research aims to discuss how would brand ambassador’s trust reflects on the customer engagement level of its offline brand community, taking customers who engage in lululemon’s...

Industrial Single-Industry Areas, Socio-Economic Development Based on Cluster Approach

A N Bikineeva, O N Nedzelsky, E N Bulakina
The article presents research, socio-economic development of coal-mining areas of the Republic of Khakassia. It is proved that the increasing economic changes, overcoming the crisis phenomena of increasing variability of organizational and technological systems, determine the need to develop new methodological...
Proceedings Article

Modeling and Analysis of Grid-Connected Inverter for PV Generation

Neng Cao, Yajun Cao, Jiaoyu Liu
In order to improve the efficiency of photovoltaic generation as well as the power quality, grid-connected inverters for PV generation research was carried out for photovoltaic maximum power point tracking. Based on some current studies on the incremental conductance method, an advanced incremental conductance...

The Participants Experience of Masses Sports Event in Pandemic Period

Taking Marathon Runners as an Example

Xin Xu
With the suspense of the pandemic of COVID-19 in 2020, leisure sports events are being canceled most of the time all over the world. This study used multiple methods and data to examine runners’ embodiment experience, aimed at discussing the current situation about marathon runners and marathon event...

Challenges of Activating Customers’ Involvement Into Quality Assessment of Medical Services

T G Butova, S I Mutovin, E P Danilina, A R Khusainova, Y S Beloborodova
The growing dissatisfaction of the population with the quality of medical services becomes an obstacle to the sustainable development of the territories and results in the population’s disapproval of the actions of the authorities. The increasing dissatisfaction with the quality of medical services is...
Proceedings Article

A Novel Document Services Framework for Multi Process Site Based on SOA

Ruiping Wang, Gaofei Sun
In most document management system, all documents are stored in center database server. Actually in daily work, documents uploaded is always need to be stored in the client where the business processes is dealing accordance with the requirements ,but management information system and OA system can not...

Analysis from The Bank of China on The Crude Oil Treasure Incident

Bohan Sun, Cindy Ma, Wenzhi Sun, Yi zhai
On April 20, U.S. time, the price of the West Texas Intermediate (WTI) crude oil May 2020 futures contract fell to a negative approximately $38, which caused the Bank of China (BOC) and the buyers of the Crude Oil Treasure a considerable loss. To avoid the incident in the future, this paper will focus...
Proceedings Article

Methods for Determining Differences of Attribute Weight between Evidences In Bridge Assessment

Xiao-feng Li, Shu-chun Ding, Xue-mei Wang
The attribute weights determined is a key issue in the decision-making. Attribute weights given in the form of distribution of the attribute value to language assessment and rating their trust completely unknown or partially unknown circumstances, the proposed method of weight determination of the two...

Management of Investment Attractiveness of Economic Agents as a Factor of Innovative Development of the Region (On the Example of the Tyumen Region)

A S Deev, N V Krasovskaya, S I Chernomorchenko
The problem of innovative development of regions in Russia is currently relevant to the unfavorable economic and political situation of the country in the world. The object of the article research is the management system of investment potential of economic agents of the Tyumen region. The subject of...

High-end Sports Tourism: Concept Definition, Experience Dimension Identification and Scale Development

Lu Yuyang, Lu Changbao
The high-end sports tourism industry develops rapidly, but the related theory exploration obviously lags behind. As a new form of tourism, high-end sports tourism is lack of discussion and theoretical gap in terms of concept definition, experience dimension identification, which will certainly affect...
Proceedings Article

Carrier-phase Differential GPS/INS Integrated Navigation System

Lu Zhang, Gongliu Yang
According to high accuracy demand in the measurement field, this paper designs a high precision inertial measurement system by using DSP and ARM processor to realize carrier-phase differential GPS/INS integrated navigation. This paper chooses Kalman filter to estimate the systematic error, uses closed...

Research on Spatial-temporal Pattern of Coupling and Coordinated Development of Urban Highway Traffic and Tourism Economy in Anhui Province

Yanmei Deng, Yabo Li, Yuyan Huo, Yuxi Fan, Song Chen
Based on the data of transportation and tourism economic development in Anhui province from 2010 to 2019, this paper introduces the coupling coordination degree model for analysis. The results show that there is a coupling relationship between urban traffic and tourism economy in different cities of...
Proceedings Article

An Adaptive Level Damped Algorithm based on PINS for Ship

Pei Yu, GongLiu Yang
The inertial navigation system error caused by sea current and log error greatly oscillates. In order to evaluate the effectiveness of damping attitude, the vehicle’s movement should be detected in real-time. For this reason, a novel adaptive level damped algorithm was presented in this paper. According...

Providing Conditions for Functioning of Small Business of the Republic of Crimea

Yu P Maidanevich, I N Dyshlovoy, N N Grigor
The article states that small business is a part of the developed market system. Small business in the Republic of Crimea is the important sector of the region’s economy requiring comprehensive support and development. In this case to increase the level of entrepreneurial activity, the Ministry of Economic...

Institutional Investor and Firm Financialization: Evidence from China

Chen Li, Shuai Tang, Xiaoxiao Zhang
This paper explores the role of institutional investors from a perspective of firm financialization by selecting listed companies in the Shanghai Stock Exchange and Shenzhen Stock Exchange as a sample for the study. We find that institutional investor ownership can reduce firm financialization. This...

Based on the Concert of “Two Mountains theory”, the Development Mode and Path of Ecological Sports Tourism in Southwest China are Analyzed

Zhu Meixiu, Liu jian
The “Two Mountains Theory” firmly establishes and implements the concept of green ecological development, which is an extremely important political theoretical basis and practical guidance for China’s ecological and material civilization and national green ecological development in the new era. Ecotourism...
Proceedings Article

High-accuracy Modeling of Ship Deformation Based on Inertial Measuring Method

Er-kai Yuan, Gong-liu Yang
High-accuracy modeling is the key problem of ship deformation measurement based on inertial measuring method. This paper is to find a high-accuracy modeling method based on the ship deformation data measured by optical devices. According to different modeling methods, mathematical models are designed...

Innovative Research on the Blending Learning Mode of Econometrics Global and Regional Impacts of RMB Internationalization

Qian Yu
China has seen exponential development within the first twenty years of the twenty-first century, making it the second largest global economy. Together with this growth, the People’s Republic of China (PRC) has put in place various strategies to help it grow its economic muscle as well as international...

The Influence of the Globalisation Factor on Premiums in Merger and Acquisition Deals of Electric Power Companies

I I Prosvirina, A V Sterkhov
The article proposes a method for assessing the influence of globalisation on premiums in merger and acquisition (M&A) deals of electric power companies. The independent variable in the research is a relative premium value, i.e., an excess of the amount paid in a deal (in view of the share) over the...
Proceedings Article

Construction of Army Equipment Support Transformation Demonstration System Based on Integration

Zhan-biao Zhao, Hui-qi Zhang, Chun-liang Chen, Ou Qi
to accelerate the construction of army equipment support, the concept of army equipment support transformation demonstration system is put up and the theory of demonstration system is concluded. By analyzing the equipment support transformation, the connotation is discussed and the transformation frame...

The Impact of Internet Finance on the Systemic Risk of China’s Listed Commercial Banks

Hanyang Liu
To explore the impact of Internet Finance on the systemic risk of listed commercial banks and maintain the stable development of the macro-financial market, this paper analysis the theoretical mechanism of Internet Finance and systemic risk of commercial banks and selects 16 listed commercial banks in...
Proceedings Article

An Evaluation Model to Human Factors in Information Systems based on Consistent Quantification of Index and Evaluation Equilibrating

Jianguo Shen, Zhiyong Shi, Jiao Wang, Yuan Zhao
In this paper, a comprehensive evaluation model to human factors is presented for information systems. The model can be used in the evaluation that the number of evaluation expert for every evaluated object or target is different. By introducing the concept of Gini coefficients, the coordinated and balance...

Potential to Mitigate Social Inequality Through Individuals Taxation Reform

I R Akhmadullin, A V Safina, L Z Fatkhullina
The paper provides a calculation-based analysis of the real Russian citizen’s fiscal burden, since the flat scale, which is one of the lowest in the world, does not fully reflect the facts on the ground. In the context of the multiple gap between the poor and the wealthy segments of the population, the...

Industrial Heritage Tourism Sustainable Development

A Case Study of the Anning City, Yunnan Province

Keyi. Zhao
With the implementation of the supply side structural reform policy and the integration of the state-own iron and steel enterprise, residents in the Anning city, face a new round of unemployment test. And one of the effective means to solve the unemployment problem is to develop service industry, especially...
Proceedings Article

The Design and Realization of Wireless Sensor Network Gateway Node

Zhixiang Yuan, Jinxiang Cheng
this paper presents the design and realization of wireless sensor network gateway nodes based on s3c2410 Processor. And introduced the design of gateway hardware and software. Also introduced the implementation method of software. A new data transmit protocol was designed to eliminate the differences...

Research on Countermeasures of Urban and Rural Sports Facilities Planning and Promotion in Lingchuan County in Guangxi Province

Zhong Haofan, Huang Jing
Regarding the background of special planning of urban and rural sports facilities, it is found that the number and quality of public sports facilities in Lingchuan county need to be improved after analyzing the relevant status,where has insufficient main sports park and the national fitness center. There...

Knowledge-Based Development of Russian Regions and Growing Inequality

D G Kochergin, E E Zhernov, V A Logachev
The article contains an analysis of the Russian knowledge-based economy at the meso-economic (regional) level in the period from 2005 to 2015. Authors assess the main parameters of the development of the constituent entities of the Russian Federation, including the regional innovation system and the...
Proceedings Article

The Network Security Management Problem of Library

Li Zhao, Yun Zi
The application and development of computer network system bring a great convenience for library management and readers. At the same time, the security of computer network system in library is faced with all kinds of threats. How to guarantee the security of library computer network system has become...

The Study of the “Size Effect” on the Market Efficiency and the Market Anomalies in NASDAQ

Siling Pan, Congrui Yin, Yu Ai, Zhiheng Li
Since the Efficient Market Hypothesis was proposed by Eugene Fama in 1970, it has been continuously challenged by various market anomalies and financial empirical evidence in the U.S. stock market. Inspired by the reserve effect, the momentum effect and the effect size discovered by De Bondt and Thaler,...

The Necessary Analysis and Path Exploration of the Ideological and Political Construction of Military Physical Education under the Circumstance of Education for Morality and War

Xiao-nan WU, Xiao-hong MA, Xiao-li ZHANG
Taking “education for morality and war” as the fundamental starting point, this essay analyzed the historical inevitability of ideological and political construction of military physical education curriculum from three aspects. It conceived the development path of military physical education curriculum...
Proceedings Article

Simulation of Vehicle’s Frontal Crash with Dummy inside

Yuanpeng Liu
The complete Finite Element Model of vehicle with dummy inside is established. Through analyzing structure deformation and acceleration of the vehicle, the rule of energy absorption and dissipation is obtained, the dummy’s respond and the collision capability criteria of the head, chest and thigh are...

The Analytical Significance of the Information-Semantic Approach to Study of the Communicative Nature of Music in the Framework of Cultural (Social) Anthropology

A B Kayak
The article presents the methodology of information and semantic analysis of the processes of intercultural interaction of the peoples of the world in the space of music. In the 21st century, information theory and information approach to art, including musical art, get deeper elaboration, become more...