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Proceedings Article

Self-adaptive Particle Swarm Optimization Algorithm with Mutation Operation based on K-means

Xue-mei Wang, Yi-zhuo Guo, Gui-jun Liu
Adaptive Particle Swarm Optimization algorithm with mutation operation based on K-means is proposed in this paper, this algorithm Combined the local searching optimization ability of K-means with the gobal searching optimization ability of Particle Swarm Optimization, the algorithm self-adaptively adjusted...

How to Shape the Brand Magnetic Field? The Generative Logic of Consumption Resonance

Taking IKEA as an Example

Yiyun Gu, Shaopeng Jin, Keying Wang
The competition in the home furnishing market is becoming increasingly fierce. Excessive production leads to the necessity for enterprises to shift their focus from furniture manufacturing to consumers, and appropriate marketing strategies are needed to occupy the consumer market. People’s income has...

Research on the Development Strategy of Heyuan City’s Homestay Industry under the Background of Rural Revitalization

Siduo FENG
This article is based on the development status of Heyuan B&Bs. It discusses the development of Heyuan B&Bs and tourists’ demand in all aspects, and deeply analyzes the problems existing in the B&B industry.Although the homestay industry is developing rapidly under the current economic model...

Cost Estimation Methods of the Company Brand

O V Astafeva, E V Astafyev, V V Biryukova
Brand value is necessary for management of any company as it allows to distribute the resources of an enterprise effectively. Relationships at the level of brands help market players to save time for establishing direct partnership, formation of the developed communications network contributing to “transparent”...
Proceedings Article


Chao Yang, Bing Yao, Hongyu Wang, Xiang'en Chen, Sihua Yang
Building up graph models to simulate scale-free networks is an important method since graphs have been used in researching scale-free networks and communication networks, such as graph colorings can be used for distinguishing objects of communication and information networks. In this paper we determine...

Analysis of U.S. Consumption-related Industry Based on Fama-French Model Under COVID-19

Yang Cao, Baozhen Ouyang, Mingji Xi, Runze Yu
Many researchers have contributed much to asset pricing theory and continuously try to find the best model to capture stock average return. The CAPM model and Fama-French 3-factor model, Fama-French 5-factor model is another way to capture the return rates and their changes. At the beginning of 2020,...

Research on Development Mode and Path of Eco-sports Tourism in Southwest China under the Concept of “Two Mountains Theory”

Tao Xuesheng, Liu Jian
Lucid waters and lush mountains are invaluable assets. Since the 18th CPC National Congress, China has always adhered to the concept of “two mountains theory”, comprehensively promoted the sustainable development of green economy and the construction of ecological civilization, and provided fundamental...

Comparative Study of Mutual Investment Funds and Other Collective Investment Tools

E S Nedorezova, O S Evseev, I A Lunin
Collective investment is a type of investment whereby the monetary resources of individual investors are pooled together and managed by a professional fund manager for the purpose of their subsequent profitable allocation. As a collective investment tool, mutual investment funds are a relatively new...
Proceedings Article

Bit and Power Allocation Algorithm for OFDM UWB Systems

Haiyan Li
Ultra-wide-band (UWB) is a promising short-range indoor wireless communication technology for large communication capacity, high transmission rate, low power consumption, etc. Multi-band orthogonal frequency-division multiplexing ultra-wide-band (MB-OFDM UWB) system can achieve much higher anti-noise...

The Influence of Chinese and Foreign Sports Culture Differences and Atmosphere on Their Domestic Sports Industry

Yuan Li
The generality of sports culture itself makes it one of the global cultural contents. As the current worldwide physical symbol, sports culture can make different people understand the meaning of it directly and achieve the purpose of effective communication. With the help of modern communication media,...
Proceedings Article

The Rrsearch of Permanent Magnet Sealing Technology in Vertical Hot Galvanized Pot

Jing Li, Hongyan Zhao, Sen Liu
In order to solve the confinement problem of liquid metal, permanent magnet sealing is discussed in this paper, and its principle is introduced. Based on calculations, some helpful conclusions are made, which are important for research on hot dip galvanizing process without sink roll.

The Optimization of the Mechanism of State Regulation of the Local Housing Market of the Subject of Russian Federation Under Budget Constraints

N Lubsanova
The article presents a methodological approach to improving the mechanism of state regulation of the local housing market based on optimizing the allocation of budgetary resources in accordance with the effectiveness of the tools. To obtain the optimal distribution structure of budgetary funds in accordance...

Marketing Strategies of Chinese Cosmetic Brands in Local Market

A Case Study of Florasis

Lan Yang, Wendi Meng, Yating Li
The beauty market in China has a broad prospect with a growing market share. Among new brands rooted in China, Florasis witnessed a rapid increase in sales relying on the Chinese traditional culture. Therefore, it is of great importance to look into the ways Florasis has made this success through marketing...

Exploring the Sustainable Development Models of Cultural Heritage in Major International Countries

Yuting He, Luo Shu, Jiankang Zhang
Sustainable development is the way to protect, inherit and utilize cultural heritage. This paper explores the sustainable development model of cultural heritage through a logical review and case study of the sustainable development practices of cultural heritage in four major international countries:...
Proceedings Article

A Prediction Model for Electromagnetic Radiation of Multi- system Base Station

Jie Yang, Lei Wang, Xianli Li, Jie Wu, Yongjin Chao, Cunzhen Pan
In order to understand the distribution feature of the electromagnetic radiation in nearby regions around the Multi-system mobile communication base stations, a theoretical prediction model of electromagnetic radiation at multi-system base station is proposed, based on the distribution characteristic...

Digitalization as a New Stage in the Formation of Economic Relations

A U Mentsiev, M S-U Khaliev, E R Guzueva, A U Mentsiev, M Z Ashakhanova
From barter system trading, to paper currency and now to digital economy, the global economy has come a long way. With enhanced technology, the digitization has spurred the communication between people. People can interact with each other, and thus, the effect is quickly observed in the economy. The...

Research on the Development Path of Cultural and Tourism Integration in Traditional Villages

A Case Study of Tongle Lisu Traditional Village in Weixi County

Liping Wang
Cultural and tourism integration is an important means to stimulate the cultural revival of traditional villages and promote the development of local economy. With the development of rural tourism, some traditional villages have built a platform for the preliminary integration of culture and tourism...

Analysis on the Market Strategies of the Game Glory of Kings

Zongyu Huang
With the rapid development of electronic technology in China, the number of mobile phone users and the likeability of mobile games continue to increase. In the mobile game industry, in order to be among the best, the game producer will use some marketing strategy that helps them to attract more users...
Proceedings Article

Analysis and Design of E-Shaped Dual-frequency Microstrip Antenna Based on CPSO Algorithm

Wei AO, Wan-Qin XIANG, Chun-Ming Chen, WEI TIAN, De-Bin ZHANG
In order to solve the problem of design and optimization for E-shaped patch microstrip antenna, chaotic particle swarm optimization (CPSO) algorithm was proposed to assist the procedure. First, the E-shaped antenna’s model was created, and then, the parameters of this antenna were adjusted according...
Proceedings Article

Design and Implementation of the Computer Monitoring and Management System for the Multi-mode Combination Timer Device

Pengfei Wu, Jianxun Li, Yujian Wang
The multi-mode combination timer device can receive the GPSGLONASS, No.1 BeiDou and loran-C at the same time. Since the multiple external frequency sources are introduced for the system, it is necessary to manage and monitor it. The wavelet decomposition atomic time algorithm is used to weight average...

Features of Financial Support of the Educational Process with the Use of E-Learning and Distance Learning Technologies

A Yu Valyavsky, M N Ivanov, N V Uchevatkina
The article presents an analysis of the regulatory framework for the financial activities of an educational organization and features when using e-learning and distance learning technologies. The use of information resources in the educational process is an essential component of any distance learning...

Comparison of Different Asset Pricing Models Based on Alibaba and Tencent Stocks

Simin Lu, Xiaoyu Li, Yue Qi, Zhen Zheng
Determining the reasonable price for financial assets has always been hot topic in the field. In the search for the factors in the asset pricing, the prevailing methods are Capital Asset Pricing Model (CAPM) and Fama-French factor (FF3F) method. In addition, Dividend Discount Model (DDM) method is also...
Proceedings Article

The research of remote sensing image fusion technology

Bin Wang, Chao Wang
Remote sensing image fusion is an important branch in the field of image fusion. Remote sensing image fusion mainly researches how to use different aerial remote sensor to obtain relevant image information. In view of the present research status in this field and the full analysis of remote sensing image...

Study on the Spatial-Temporal Evolution Law of 4A and Above Tourist Attractions in Jiangsu Province

Jie Yu, Yujie Zhang, Wei Zhang, Xinyao Wang, Ziqiang Liu
The establishment of tourist attractions, especially high-grade tourist attractions, is very important for the development of tourism and the optimization of its structure. Taking 235 4A and above tourist attractions in Jiangsu Province as the research objects coupled with geospatial analysis method,...
Proceedings Article

Modeling and Simulation on Temperature Control System of Farm Products Baking Equipment

Jun Liu, Zhenwei Jia, Rongxing Guo
In order to design a kind of temperature control system of the equipment used for baking farm products. The main function of the system is controlling the temperature in the baking room, ensuring it varies with the technological requirement. First, establish the system state equation based on the Fourier’s...

Professional Stress and Organizational Working Conditions of Space-Rocket Industry Employees as the Factors Determining Their Activities Productivity

S P Vashchuk, O A Sviderskiy, V V Rovenskay, I I Smyrnova
In the article the features of professional stress of space-rocket industry employees which is a current problem and a serious threat not only to do essential harm to their health but also to have a negative impact on productivity in the industry in general are considered. In the article the characteristics...

Influence of Communication and Motivation to Team Innovation

Lei Qian
Teamwork become a trend of an effective method to deal with one project because it could gather people from different fields and consolidate their power to solve one problem. But some teams are not effective and cannot generate innovative solutions and great outcome, which waste resources on minimizing...

Constructing the Meaning of Martial Arts Situationalization in the Context of Internet + Sports

Xiaofeng Wu, Qifeng Zhou
Using the literature method and comparative analysis method, we analyze the phenomenon of traditional martial arts from “competition” to “artistry” in the digital era, with the “immersion” of western technocratic ideas and sports development models. How China’s traditional martial arts have returned...
Proceedings Article

Numerical Computation and Analysis of Heavy Medium Cyclone Turbulence Flow Field

Yuming Xia, Zhiqiang Xu, Yanan Tu
The theory, model and algorithm of three products heavy medium cyclone flow field were researched, and the heavy medium cyclone flow field was simulated. Through the researches, the numerical discrete algorithm of heavy medium cyclone flow field was deduced, the calculation algorithms of heavy medium...

An Analysis of the Machong Dragon Boat Movement under the Background of Cultural Confidence

Zhang Ming, Xie Dan
Culture is the soul of a nation. The glorious history and culture of our country have a long history and profound heritage. Dragon boat culture is a team project in my country’s traditional sports culture, and it can better reflect the collective cultural identity of “united and concerted”. This article...
Proceedings Article

Based the Morphological Filtering BP Algorithm of SAR Image Recognition

Dingding Jiang, Derong Cai, Qiang Wei
SAR image recognition is an important content of of aviation image interpretation work. In this paper, the characteristics of SAR images a practical significance of morphological filtering neural network model and its adaptive BP learning algorithm. As can be seen through the experimental results, the...

The Competitions of China’s Internet Giants in Southeast Asia

Heran Yang
Under the background of the “spillover” of China’s comprehensive national strength, the Sino-US trade war, and the global economic recession caused by COVID-19, this study aims to analyze the e-commerce ecology in Southeast Asia by investigating the competitions between domestic, cross-border Internet...

ERP System as a Method of Effective Economic Management by the Example of the Russian Federation

R I Salimov, A A Trutneva, A P Snegurenko
Russian enterprises have installed systems or accounting modules of various systems that are not integrated among themselves, which cannot provide a complete picture of the financial condition of the enterprise. In this regard, the transition to an ERP system is of particular importance. The article...
Proceedings Article

The Security of E-commerce Data Transmission

Guofang Zhao, Zhanyou Yan
The amount of data transmission in Electronic commerce (E-commerce) is growing, and the security requirements are also increasing. During the data transmission , the data transmission module is divided into four parts, They are respectively: the Internal network, isolation module, firewall and the untrust...

Suggestions on Carbon Asset Management of Power Grid Company under Double Carbon Targets

Bingjie Li, Song Gao, Hu Li, Shiyu Meng, Zesen Li, Xiaotong He, Jian Tan, Shiyu Meng, Song Gao, Hu Li, Zesen Li
Under the dual carbon goal, power grid enterprises are facing new development opportunities. In view of the new business format generated by the dual carbon goal, it is necessary to carry out the research on the carbon asset management of power grid companies to support the business expansion of emerging...

The Method of the Money Making Mechanism of TikTok

Tianchen Liang
This paper investigated how TikTok, a short-video platform, can make money based on the perspective of economy and marketing. It has developed rapidly since 2016, and still impacts the market trend by its unique characters. The 4P strategy is used to analyze each product in the video application, and...
Proceedings Article

Nonlinear Analysis of Rotor-stator-bearing System Unsteady Oil Film Force

Guizhen Liu, Ying Yu, Bangchun Wen
According to the LaGrange energy equation, the establishment of the unsteady oil film force of the rotor - stator - bearing system dynamics model, the application of numerical method, the system with the speed change time domain waveforms, amplitude spectra and Axis Orbit, the results show that: the...

Development of Control Technologies in the Corporate Procurement System

O Yu Kirillova, R M Halfin
The article considers the problem of increasing the efficiency of corporate procurement that based on the development of a methodology for their control. The authors propose to introduce preliminary estimate (budget) control, acting on the basis of unified estimate (budget) software, into the procurement...

Research on Accelerating the Scientific and Technological Innovation and Development of Geological Prospecting Entities

Lamei Li, Yuan Yao1, Hao Yan, Fangfang Liu, Lei Wang, Junjie Yi, Qinghua Yan
Currently, geological prospecting entities are facing varying situations. To seize the chances of development, these entities shall continuously enhance their scientific and technological innovation, so as to take the path of sustainable development. From the perspective of macro geological view, macro...

Obstacles and Countermeasures for the Development of Agricultural Electronic Commerce Under the Construction of New Countryside

Wanshan Han
The development of agricultural E-commerce is an essential task in the construction of a new countryside. It is not only conducive to improving the degree of agricultural industrialization and reducing the transaction costs of agricultural products, but also increasing farmers’ income and narrowing the...
Proceedings Article

Design of Fault Diagnosis of Automobile Lights Based on CAN/LIN Bus

You Ren, Wei Sun
Based on the research of the CAN/LIN bus communication protocol, an automobile lamps diagnostic system based on the CAN/LIN bus is designed. After the completion of the software and hardware designs of CAN nodes, LIN nodes and CAN/LIN nodes, the faults of automobile lamps can be successfully diagnosed....

The Market Regulation System in China Under the New Political Context

Qiuyang Ma, Gao Zhang, Menghua Fan, Li Ma
The power system in China faces three new changes. The first one is the “Carbon Peak and Carbon Neutrality” national strategy; the second one is to establish the new generation energy system where the green and clean generation will be used to support most of the demand. And the third change is a new...

To Own or Not to Own: Costs for Car Ownership in Sharing Economy

N Starodubets, V Derbeveva, V Koksharov
The article is devoted to issues related to comparing the costs of owning a car and using a taxi in sharing economy. The article provides a methodological approach related to the full accounting of costs and the calculation of costs per kilometre with the corresponding microeconomic model building. The...

Analysis of Bitcoin Development and Investment Value

Tianyu Li, Wanying Li, Siyi Li
Bitcoin started out as a cryptology group, and gradually gained the attention of an elite group of economists, programmers, and math enthusiasts outside of cryptography, eventually rising and falling as the price of Bitcoin skyrocketed, after the fermentation of the media has received widespread attention...
Proceedings Article

A New Kind of Bi-Directional Three-Port DC-DC Converter for Vehicle

Yi Xie, Wenguang Luo
This paper presents the design of a new bi-directional DC-DC converter topology, which solves the problem that electric vehicle could not run consistently both in time and distance. This DC-DC converter topology has three ports, each of which can transmit electric power to another port independently,...

Proposals for Carbon Reduction Measures for Industrial Enterprises under the Dual Carbon Targets

Qiang Wu, Jian Tan, Song Gao, Zesen Li, Shiyu Meng, Xiaotong He
The global warming situation is serious, and the world’s awareness of climate change issues is deepening. According to the China Carbon Neutrality Study by 2060, the Global Energy Internet Development Cooperation Organization (G-2060) has reduced the number of tons from 10.9 billion tons in 2028 to 1.38...
Proceedings Article

The Application of Tolerant Rough Set Neural Network to Fighter Fault Diagnosis

Guoqiang Sun, Hongli Wang, Jun Tao, Xubing Li
Conventional rough set theory is based on indiscernibility relation, which lacks the adaptive ability to data noise or data missing. Furthermore, it may present qualitatively whether or not the faults exist, but it can’t compute accurately the value of the faults. Though the neural network has ability...

The Features of Legal Social and Economic Relations Workers Regulation with HIV/AIDS in the Russian Federation

E S Shukaeva
In to article features of the persons infected with HIV legal labor status analyzed. It is established that the Russian labor and social law does not allocate workers today – HIV infection carriers with special legal status, regulating the questions connected with identification or presence of a disease...

Trend of Fiscal Expenditure’s Economic Effect

Experience from China

Qing Yang, Chunhui Yuan
Based on the panel data of Chinese mainland’s 31 province from 1978 to 2020, this paper studies the economic effects of government fiscal expenditure. The results show that: first, fiscal expenditure crowds out consumption, promotes investment and growth. Second, with the continuous increase of fiscal...
Proceedings Article

Study on the adiabatic temperature of Al-Ti-C grain refiner synthesized by SHS technique

Y L Li, T G Zhou
SHS technique and conventional melting and casting technology were combined and used for the preparation of Al-Ti-C grain refiner alloy. Experimental results show that when SHS reaction occurs to the Al, Ti and C powder reactant in Al melt and the composition proportion factor, n , is between 4 and 10,...