title: |
The Conceptual Model of Mobile TV Service Adoption: A Triangulational Perspective |
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publication: |
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part of series: |
Advances in Intelligent Systems Research | |
ISBN: |
978-90-78677-40-6 | |
ISSN: |
1951-6851 | |
DOI: |
doi:10.2991/icebi.2010.30 (how to use a DOI) | |
author(s): |
Rong Chen, Xin Luo, Heng Xu, Wei Zhang |
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publication date: |
December 2010 |
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keywords: |
Mobile TV, Technology
adoption, Service, and Media |
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abstract: |
Mobile TV is a fledgling industry which
has high profit expectations while with
low adoption rates. To advance this line
of research, this paper presents a
comprehensive review on literatures
related to mobile TV adoption, including
traditional adoption theories, uses and
gratification research, domestication
research, cognitive research, service
research, communication research, and so
on. Drawing on theories reviewed, a
triangulation of adoption model is
proposed, viewing mobile TV as a
technology, a service, and a form of new
media. The model will provide useful
implications not only for innovative
technology adoption researchers but also
for mobile TV service practitioners. |
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copyright: |
©
Atlantis Press. This article is distributed under the
terms of the Creative Commons Attribution License, which permits
non-commercial use, distribution and reproduction in any medium,
provided the original work is properly cited. |
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full text: |