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title:
 
Advanced Informatics for Business Intelligence 2.0
publication:
 
ICEBI-10
part of series:
  Advances in Intelligent Systems Research
ISBN:
  978-90-78677-40-6
ISSN:
  1951-6851
DOI:
  doi:10.2991/icebi.2010.17 (how to use a DOI)
author(s):
 
Hsinchun Chen
publication date:
 
December 2010
abstract:
 
Business Intelligence (BI), a term coined in 1989, has gained much traction in the IT practitioner community and academia over the past two decades. According to Wikipedia, BI refers to the ¡°skills, technologies, applications, and practices used to help a business acquire a better understanding of its commercial context¡± (http://en.wikipedia.org/wiki/Business_intelligence). Based on a survey of 1,400 CEOs, the Gartner Group projected BI revenue to reach $3 billion in 2009 (Gartner, 2006). Through BI initiatives, businesses are gaining insights from the growing volumes of transaction, product, inventory, customer, competitor, and industry data generated by enterprise-wide applications such as: Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Supply-Chain Management (SCM), Knowledge Management, Collaborative Computing, Web Analytics, etc. The same Gartner survey also showed that BI has surpassed security as the top business IT priority in 2006 (Gartner, 2006).
copyright:
 
© Atlantis Press. This article is distributed under the terms of the Creative Commons Attribution License, which permits non-commercial use, distribution and reproduction in any medium, provided the original work is properly cited.
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