title: |
Advanced Informatics for Business Intelligence 2.0 |
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publication: |
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part of series: |
Advances in Intelligent Systems Research | |
ISBN: |
978-90-78677-40-6 | |
ISSN: |
1951-6851 | |
DOI: |
doi:10.2991/icebi.2010.17 (how to use a DOI) | |
author(s): |
Hsinchun Chen |
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publication date: |
December 2010 |
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abstract: |
Business Intelligence (BI), a term coined in 1989, has gained much traction in the IT
practitioner community and academia over the past two decades. According to Wikipedia,
BI refers to the ¡°skills, technologies, applications, and practices used to help a business
acquire a better understanding of its commercial context¡±
(http://en.wikipedia.org/wiki/Business_intelligence). Based on a survey of 1,400 CEOs,
the Gartner Group projected BI revenue to reach $3 billion in 2009 (Gartner, 2006).
Through BI initiatives, businesses are gaining insights from the growing volumes of
transaction, product, inventory, customer, competitor, and industry data generated by
enterprise-wide applications such as: Enterprise Resource Planning (ERP), Customer
Relationship Management (CRM), Supply-Chain Management (SCM), Knowledge
Management, Collaborative Computing, Web Analytics, etc. The same Gartner survey
also showed that BI has surpassed security as the top business IT priority in 2006
(Gartner, 2006). |
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copyright: |
©
Atlantis Press. This article is distributed under the
terms of the Creative Commons Attribution License, which permits
non-commercial use, distribution and reproduction in any medium,
provided the original work is properly cited. |
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full text: |