title: |
A Study on Dynamic Quality Manage-ment Model for E-Commerce |
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publication: |
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part of series: |
Advances in Intelligent Systems Research | |
ISBN: |
978-90-78677-40-6 | |
ISSN: |
1951-6851 | |
DOI: |
doi:10.2991/icebi.2010.70 (how to use a DOI) | |
author(s): |
Jinling Chang, Chuncan Li |
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publication date: |
December 2010 |
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keywords: |
Quality Management, ECommerce, Bayesin Network, Dynamic |
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abstract: |
This paper constructed a dynamic and objective model of E-commerce website
quality management. The key quality factors, quality characters and sub-characters
from the user¡¯s perspective were discussed firstly, they formed the inherent
causality relationship. Applying the
Bayesian Network, the E-commerce website quality management model was
shaped. The presented model can be utilized in two ways. The forward reasoning
applied on the Bayesian Network could
evaluate the E-commerce website quality.
The backward reasoning could be utilized
on quality diagnosis, quality improvement. Several examples were illustrated
in this paper, and the advantages and disadvantages were discussed in the end. |
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copyright: |
©
Atlantis Press. This article is distributed under the
terms of the Creative Commons Attribution License, which permits
non-commercial use, distribution and reproduction in any medium,
provided the original work is properly cited. |
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full text: |