Exploring Haidilao Service Creativity: The Perspective of Maslow's Hierarchy of Needs

DOI

10.2991/hss-17.2017.93How to use a DOI?

Keywords

Service Creativity, Hierarchy of Needs, Haidilao.

Abstract

Developing an understanding of relationship between employees and customers is of central importance to enterprise management. In this study we seek to find how service creativity made by Haidilao Hot Pot to its staffs, and then how service creativity made by Haidilao staffs to their customers in return. Following in depth interviews, content analysis, and combing with theory by Maslow's Hierarchy of Needs, We find that what Haidilao served for its employees with creativity at last had shifted all kinds of service creativities to customers. This study extends current knowledge of the shortsighted management of catering industry, and provides new perspective of treating employees. It provides a useful tool for restaurants human resource management. Furthermore, the result can serves as a reference for other Service-oriented businesses.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan-Hong Liu
AU  - Xiao-Wen Jie
PY  - 2017/02
DA  - 2017/02
TI  - Exploring Haidilao Service Creativity: The Perspective of Maslow's Hierarchy of Needs
BT  - Proceedings of the 2017 2nd International Conference on Humanities and Social Science (HSS 2017)
PB  - Atlantis Press
SP  - 534
EP  - 538
SN  - 2352-5398
UR  - https://doi.org/10.2991/hss-17.2017.93
DO  - 10.2991/hss-17.2017.93
ID  - Liu2017/02
ER  -