External Integration Network and Competitive Advantage of China Creative Firms:Comicfans's Case Study

DOI

10.2991/amahs-16.2016.39How to use a DOI?

Keywords

creative firms,external integration networks,competitive behavior,Comicfans

Abstract

Integration strategy is an important strategic behavior of firms.The study took Guangzhou Comicfans as an example, which mainly focused on the analysis of the competitive behavior, network integration features and firm network performance, etc..With information collected, we found that: Comicfans culture and other creative firms integrate external objects contained innovation agencies and resources, industry affiliates and social resources, including government departments, which formed from the content of cooperation, to teamwork, to co-products, to extend a series of integrated products cooperation. The contribution of the study was: (1) Supplemented with external integration creative firms had network characteristics; (2) External integration networks of creative firms had some evolutionary paths; (3) Firm integration behavior and competitive behavior need to be coordinated to create competitive advantage in the integration network of creative enterprises.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shenglei Pi
AU  - Danyi Qiu
AU  - Li Cao
PY  - 2016/12
DA  - 2016/12
TI  - External Integration Network and Competitive Advantage of China Creative Firms:Comicfans's Case Study
BT  - Proceedings of the 2016 International Conference on Advances in Management, Arts and Humanities Science
PB  - Atlantis Press
SP  - 190
EP  - 194
SN  - 2352-5398
UR  - https://doi.org/10.2991/amahs-16.2016.39
DO  - 10.2991/amahs-16.2016.39
ID  - Pi2016/12
ER  -