Analysis on Value added Equilibrium of Enterprise Marketing Networks

DOI

10.2991/emcs-15.2015.145How to use a DOI?

Keywords

Enterprise marketing networks; Marketing channels; Value added; Game theory Value added Equilibrium

Abstract

Enterprise marketing networks has evolved into complex marketing networks from chain of marketing channel. However, current enterprise marketing networks has studied more limited to game decision-making of the single channel between upstream and downstream members. To considering the marketing channels of enterprise marketing networks has complex competitive relationship, the article has build the enterprise network marketing value equilibrium model, and has studied the different marketing channels of static game decision-making and under asymmetric information and cost game decision making.The article has from an example to explain the model of economic significance.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaohong Qin
AU  - Yonghong Du
PY  - 2015/01
DA  - 2015/01
TI  - Analysis on Value added Equilibrium of Enterprise Marketing Networks
BT  - Proceedings of the International Conference on Education, Management, Commerce and Society
PB  - Atlantis Press
SP  - 710
EP  - 714
SN  - 2352-5398
UR  - https://doi.org/10.2991/emcs-15.2015.145
DO  - 10.2991/emcs-15.2015.145
ID  - Qin2015/01
ER  -