Current Instruction Situation and Reform Innovation in Advertising Design

DOI

10.2991/icelaic-14.2014.135How to use a DOI?

Keywords

Advertising design, education innovation, discussion and analysis

Abstract

this paper analyzes the affecting factors on advertising design education development in fields of course arrangement, instruction modes based on current situation of Chinese advertising design education, uses the experience of foreign advertising design and education for reference, brings forward suggestions on reinforcement and improvement of advertising design education. Therefore, this paper aims to promote innovations of Chinese advertising design on promotion concept, teaching mode, cultivation objective, teaching methods, etc.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Congrui Gao
PY  - 2014/05
DA  - 2014/05
TI  - Current Instruction Situation and Reform Innovation in Advertising Design
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 534
EP  - 536
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.135
DO  - 10.2991/icelaic-14.2014.135
ID  - Gao2014/05
ER  -