The Reform and Practice of the Practical Teaching System of Marketing Major in Application-Oriented Universities

DOI

10.2991/icemse-16.2016.51How to use a DOI?

Keywords

Application-oriented universities, marketing major, practical teaching system, orientation of talent training

Abstract

There is not a perfect practical teaching system in marketing major in many application-oriented universities, which leads to the difficulty in realizing the goals of talents training. Based on the characteristics of applied talents training mode and the requirement of marketing major, this paper analyzes the existing problems in practical teaching, and constructs a practical teaching system which is suitable for the marketing major of application-oriented universities: to clear orientation of talent training, to optimize practical teaching content, to encourage students to carry out practical activities, to strengthen the construction of training base and double-qualified teachers. This paper insists on the combination of theory and practice, which avoids the limitation of pure theoretical model.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chenglei Liang
PY  - 2016/12
DA  - 2016/12
TI  - The Reform and Practice of the Practical Teaching System of Marketing Major in Application-Oriented Universities
BT  - Proceedings of the 2016 International Conference on Education, Management Science and Economics
PB  - Atlantis Press
SP  - 211
EP  - 213
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemse-16.2016.51
DO  - 10.2991/icemse-16.2016.51
ID  - Liang2016/12
ER  -