Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023)

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The Digital Transformation of the Retail Industry, Taking Decathlon as an Example

Authors
Yankun Yang1, *
1Business School, Singapore Institute of Management, Singapore, 599491, Singapore
*Corresponding author. Email: yyang056@mymail.sim.edu.sg
Corresponding Author
Yankun Yang
Available Online 27 November 2023.
DOI
10.2991/978-94-6463-300-9_84How to use a DOI?
Keywords
Digital Transformation; Retail; Challenge
Abstract

In the digital era, digital transformation is in rapid development. At the same time, Digital transformation also brings many opportunities for the retail industry. The world’s largest retailer of sporting goods is Decathlon, and it has a leading position in the international sports brand retail market. In order to maintain an important position in the international sports brand market, they pursue innovation and future development in the digital era. Taking Decathlon as an example, this article analyzes every phase of Decathlon’s digital transformation route and some problems in it, the main issues include talent recruitment, data transparency, predictability, and adaptability in enterprises. And some relevant suggestions were put forward to address the corresponding issues, including developing strategies to attract talent, data encryption technology, and strengthening infrastructure. In addition, it points out the limitations of Digital transformation caused by the different sizes and locations of retailers. These will help Decathlon and other retailers to clarify the direction and method of transformation.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023)
Series
Advances in Computer Science Research
Publication Date
27 November 2023
ISBN
10.2991/978-94-6463-300-9_84
ISSN
2352-538X
DOI
10.2991/978-94-6463-300-9_84How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yankun Yang
PY  - 2023
DA  - 2023/11/27
TI  - The Digital Transformation of the Retail Industry, Taking Decathlon as an Example
BT  - Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023)
PB  - Atlantis Press
SP  - 817
EP  - 824
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-300-9_84
DO  - 10.2991/978-94-6463-300-9_84
ID  - Yang2023
ER  -