Operation Mechanism of Certification Market Based on the Theory of Two Sided Markets: Take ISO9000 Certification Market as an Example

DOI

10.2991/isss-16.2016.53How to use a DOI?

Keywords

ISO9000; certification body; two sided markets; platform pricing

Abstract

The framework of traditional certification market is based on the theory of one sided markets and ignored the two sided markets feature of certification market. The paper takes ISO9000 certification market as an example to illustrate characteristics of ISO9000 certification market through four aspects: demand complementarities, users heterogeneous, crossover network externalities and tilting pricing .Also the paper studies the key problems of the development of the market.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - ZhaoYing Zuo
AU  - DeShan Tang
AU  - Shangrui Wu
AU  - Jian Sun
AU  - Yixian Wang
PY  - 2016/05
DA  - 2016/05
TI  - Operation Mechanism of Certification Market Based on the Theory of Two Sided Markets: Take ISO9000 Certification Market as an Example
BT  - Proceedings of the 2nd International Symposium on Social Science (ISSS 2016)
PB  - Atlantis Press
SP  - 218
EP  - 222
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-16.2016.53
DO  - 10.2991/isss-16.2016.53
ID  - Zuo2016/05
ER  -