The application of information technology in tourism marketing mode and innovation
- DOI
- 10.2991/msetasse-16.2016.333How to use a DOI?
- Keywords
- informatization technology; tourism industry; coordinated development; management method; marketing mode
- Abstract
As a part of business, tourism also requires to keep pace with the times and the acceleration of tourism informatization can better improve the development of tourism. Information technology is a product for combination of computer software and hardware technology and modern communication technology and the application of information technology can greatly increase the efficiency of information searching, collection, sending and storage. The tourism market in China is in the transition period and the informatization development provides new opportunity for development of tourism in China. The travel agencies involve the informatization development in the revolution and development which is the demand for being geared to international standards and participating in international competition and is also the necessary means to increase the self core competitiveness. In the Thesis, the domestic tourism is the object of study and many methods are jointly applied to mainly analyze the role of informatization in tourism development according the current state of China tourism and the existing problems.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ying Meng PY - 2016/11 DA - 2016/11 TI - The application of information technology in tourism marketing mode and innovation BT - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16) PB - Atlantis Press SP - 1548 EP - 1551 SN - 2352-5398 UR - https://doi.org/10.2991/msetasse-16.2016.333 DO - 10.2991/msetasse-16.2016.333 ID - Meng2016/11 ER -