AI‑Assisted Emotional Critique in Visual Communication Design Education: Supporting Affective Intent, Cultural Sensitivity, and Ethical Awareness

DOI

10.2991/978-94-6239-737-8_20How to use a DOI?

Keywords

Attention-Emotion-Flow Continuum; Affective Design; Cognitive Load; Eye-Tracking; EEG; User Experience

Abstract

The increasing reliance on digital products necessitates that designers address users’ cognitive and emotional needs. The AEFC Model integrates Cognitive Load Theory, Emotional Design, and Flow Theory, illustrating the interaction between users’ attentional resources, emotional states, and optimal flow experiences. A mixed-methods study tested this model, starting with a pilot study (n = 8) and followed by a larger survey (n = 30). Data collection utilised eye tracking, electroencephalography (EEG), behavioural log files, and semi-structured interviews. Confirmatory factor analyses (CFA) and structural equation models (SEM) examined the relationships between constructs. Findings indicate that depleted attentional capacity leads to negative emotions, obstructing flow states. Furthermore, design factors such as notification frequency and visual hierarchy significantly influence flow, either enhancing or hindering users’ sustained attention.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Amic G. Ho
PY  - 2026
DA  - 2026/08/18
TI  - AI‑Assisted Emotional Critique in Visual Communication Design Education: Supporting Affective Intent, Cultural Sensitivity, and Ethical Awareness
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 148
EP  - 154
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_20
DO  - 10.2991/978-94-6239-737-8_20
ID  - Ho2026
ER  -