A Study on the Visual Interpretation and Contemporary Design Innovation of Traditional Shu Brocade Patterns Empowered by Digital Technology

DOI

10.2991/978-94-6239-737-8_28How to use a DOI?

Keywords

Shu brocade; Digital technology; Traditional patterns; Visual translation

Abstract

As one of China’s four famous brocades, Shu Brocade boasts a long history, exquisite craftsmanship, and a rich variety of patterns, embodying profound ethnic cultural and artistic value. However, in modern society, the question of how Shu Brocade can adapt to the changing times, meet contemporary aesthetic and consumer demands, and achieve deep integration with modern life—while preserving its historical heritage—has become an urgent issue. Digital technology offers a new approach to revitalizing and innovating traditional Shu Brocade patterns. The author applies translation techniques to scenarios such as immersive cultural and museum experiences, digital cultural and creative products, apparel and home furnishings, and visual communication, thereby achieving the visual translation of traditional patterns and contemporary design innovation. This provides theoretical insights for the digital preservation, creative transformation, and market-oriented development of intangible cultural heritage.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Wenxing Li
PY  - 2026
DA  - 2026/08/18
TI  - A Study on the Visual Interpretation and Contemporary Design Innovation of Traditional Shu Brocade Patterns Empowered by Digital Technology
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 210
EP  - 219
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_28
DO  - 10.2991/978-94-6239-737-8_28
ID  - Li2026
ER  -