Can Traditional Markets Became Online Market

DOI

10.2991/aebmr.k.210928.051How to use a DOI?

Keywords

traditional market, online market, coronavirus

Abstract

In this era of the coronavirus pandemic, all fields are experiencing changes. Including the world of economy and business, especially in marketing. The movements are very dynamic. A businessman must be required to have innovative creativity. These changes affect all human activities as consumers, in which consumers are an important element and need to get attention in the business world. Consumers as users of goods and services always have considerations in deciding purchases, among others in choosing a product brand, facilities and service quality. The basis for successful marketing is understanding consumer needs, therefore a company must develop an effective strategy to support attractive offerings for the target market. In this all-digital era, all consumer needs must be available and served quickly, easily accessible and obtained, clean and hygienic according to health protocols, at that time producers are also competing to immediately take this market segment and provide the best service. This study aims to determine the information literacy of changes in consumer behaviour from traditional markets affected by the Coronavirus outbreak to the online market. This research uses a literacy study method in which data is collected from libraries, reading, taking notes and processing research materials. Coronavirus has a very broad impact on the fate of traders and traditional market business actors because their turnover has dropped dramatically, getting around this problem, many traders use digital marketing applications. By cooperating with service providers between goods. this strategy is to attract potential buyers in the online market.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sugeng Eko Yuli Waluyo
AU  - Mohamad Johan Efendi
AU  - Yunita Dwi Wikandari
AU  - Ahfi Nova Ashriana
AU  - Ghozali
PY  - 2021
DA  - 2021/09/30
TI  - Can Traditional Markets Became Online Market
BT  - Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020)
PB  - Atlantis Press
SP  - 260
EP  - 262
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210928.051
DO  - 10.2991/aebmr.k.210928.051
ID  - Waluyo2021
ER  -