Antecedents of Customer Loyalty from Buying Behavior About Outdoor Cafe Consumers with Natural Nuances

DOI

10.2991/aebmr.k.210928.048How to use a DOI?

Keywords

experience quality, customer perceive value, customer satisfaction, customer loyalty, consumer behavior

Abstract

This study aims to examine several variables that influence consumer loyalty in consumer purchasing behavior. Experience quality is chosen as one of the variables that affect customer perceived value and customer satisfaction to create customer loyalty. This primary research focus is on the experience quality variable where consumer behavior in the visiting experience can be analyzed as a business strategy in tourism and culinary. This study uses a quantitative approach to this type of explanatory research. The outdoor cafe with natural nuances is a place for distributing questionnaires that are distributed directly to 168 respondents with the criteria that visitors are 18 years old and have visited the café at least once. The SEM-PLS analysis method was used as a tool for analyzing research results. The study results prove that experience quality has a positive and significant effect on customer perceived value and customer satisfaction. Customer perceived value demonstrates a positive and significant direct impact on customer loyalty. Customer satisfaction also has a positive and significant immediate impact on customer loyalty. The results of this study also confirm that experience quality has an indirect effect on the variable of customer loyalty through customer perceived value and customer satisfaction.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tundung Subali Patma
AU  - Karisma Sri Rahayu
AU  - Mohammad Iqbal
AU  - Andriani Kusumawati
PY  - 2021
DA  - 2021/09/30
TI  - Antecedents of Customer Loyalty from Buying Behavior About Outdoor Cafe Consumers with Natural Nuances
BT  - Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020)
PB  - Atlantis Press
SP  - 243
EP  - 247
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210928.048
DO  - 10.2991/aebmr.k.210928.048
ID  - Patma2021
ER  -