The Factors Influencing Accounting Students’ Interest to Become Islamic Banks’ Customers (A Case Study on Accounting Students at State Polytechnic of Malang)

DOI

10.2991/aebmr.k.200415.025How to use a DOI?

Keywords

bank, knowledge, religiosity, product, reputation, service

Abstract

This research aims to analyze factors that influence accounting students’ interest to become Islamic Banks’ customers (A case study: Accounting Students of State Polytechnic of Malang). The factors are knowledge, religiosity, product, reputation, and service. This research uses primary data by distributing questionnaires to accounting students in State Polytechnic of Malang, and then the samples of 416 respondents are analyzed based on Multiple Linear Regression. The result shows that knowledge does not significantly and negatively affect the students’ interest while religiosity, product, reputation, and service significantly and positively affect the students’ interest to become Islamic Banks’ customer. Therefore, to improve the accounting students’ interest to become Islamic Banks’ customer, the banks should improve their Automated Teller Machine (ATM) facilities, maintain and enhance the Islamic principles, and increase their promotion strategy.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fajar Islamiyah Rahmawati
AU  - Nur Indah Riwajanti
AU  - Nurafni Eltivia
PY  - 2020
DA  - 2020/04/17
TI  - The Factors Influencing Accounting Students’ Interest to Become Islamic Banks’ Customers (A Case Study on Accounting Students at State Polytechnic of Malang)
BT  - Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019)
PB  - Atlantis Press
SP  - 129
EP  - 133
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200415.025
DO  - 10.2991/aebmr.k.200415.025
ID  - Rahmawati2020
ER  -