Consumer Independence Against the Decisions to Buy Online Products
- 10.2991/aebmr.k.200415.029How to use a DOI?
- independence, public policy, technical standards, organizational systems, e-commerce, online purchasing decisions
The aim of this study was to examine the effects of public policy, technical standards and organizational systems of e-commerce to online purchasing decisions. Public policy of e-commerce is measured by law / taxes & privacy issues, speech-free and domain names. The technical standards of e-commerce are measured by documents, security / network protocols and payment systems. The organization’s system of e-commerce is measured with partners, competitors and associations & government services. Online purchasing decisions are measured by problem identification, information search, alternative evaluation, purchasing decisions and post purchase behavior. The analysis model used in hypothesis testing is multiple regression analysis with the help of SPSS version 20 program. This analysis is based on valid questionnaires from 120 respondents collected from e-commerce consumers in South Jakarta. The results of this study indicate that public policy, technical standards and organizational systems of e-commerce have a positive and significant effect on online purchasing decisions.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Meiliyah Ariani AU - Zulhawati Zulhawati AU - Panji Putranto PY - 2020 DA - 2020/04/17 TI - Consumer Independence Against the Decisions to Buy Online Products BT - Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019) PB - Atlantis Press SP - 148 EP - 151 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200415.029 DO - 10.2991/aebmr.k.200415.029 ID - Ariani2020 ER -