Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019)

Consumer Independence Against the Decisions to Buy Online Products

Authors
Meiliyah Ariani, Zulhawati Zulhawati, Panji Putranto
Corresponding Author
Meiliyah Ariani
Available Online 17 April 2020.
DOI
https://doi.org/10.2991/aebmr.k.200415.029How to use a DOI?
Keywords
independence, public policy, technical standards, organizational systems, e-commerce, online purchasing decisions
Abstract

The aim of this study was to examine the effects of public policy, technical standards and organizational systems of e-commerce to online purchasing decisions. Public policy of e-commerce is measured by law / taxes & privacy issues, speech-free and domain names. The technical standards of e-commerce are measured by documents, security / network protocols and payment systems. The organization’s system of e-commerce is measured with partners, competitors and associations & government services. Online purchasing decisions are measured by problem identification, information search, alternative evaluation, purchasing decisions and post purchase behavior. The analysis model used in hypothesis testing is multiple regression analysis with the help of SPSS version 20 program. This analysis is based on valid questionnaires from 120 respondents collected from e-commerce consumers in South Jakarta. The results of this study indicate that public policy, technical standards and organizational systems of e-commerce have a positive and significant effect on online purchasing decisions.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
17 April 2020
ISBN
978-94-6252-955-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200415.029How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Meiliyah Ariani
AU  - Zulhawati Zulhawati
AU  - Panji Putranto
PY  - 2020
DA  - 2020/04/17
TI  - Consumer Independence Against the Decisions to Buy Online Products
BT  - Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019)
PB  - Atlantis Press
SP  - 148
EP  - 151
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200415.029
DO  - https://doi.org/10.2991/aebmr.k.200415.029
ID  - Ariani2020
ER  -