Consumer Independence Against the Decisions to Buy Online Products

DOI

10.2991/aebmr.k.200415.029How to use a DOI?

Keywords

independence, public policy, technical standards, organizational systems, e-commerce, online purchasing decisions

Abstract

The aim of this study was to examine the effects of public policy, technical standards and organizational systems of e-commerce to online purchasing decisions. Public policy of e-commerce is measured by law / taxes & privacy issues, speech-free and domain names. The technical standards of e-commerce are measured by documents, security / network protocols and payment systems. The organization’s system of e-commerce is measured with partners, competitors and associations & government services. Online purchasing decisions are measured by problem identification, information search, alternative evaluation, purchasing decisions and post purchase behavior. The analysis model used in hypothesis testing is multiple regression analysis with the help of SPSS version 20 program. This analysis is based on valid questionnaires from 120 respondents collected from e-commerce consumers in South Jakarta. The results of this study indicate that public policy, technical standards and organizational systems of e-commerce have a positive and significant effect on online purchasing decisions.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meiliyah Ariani
AU  - Zulhawati Zulhawati
AU  - Panji Putranto
PY  - 2020
DA  - 2020/04/17
TI  - Consumer Independence Against the Decisions to Buy Online Products
BT  - Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019)
PB  - Atlantis Press
SP  - 148
EP  - 151
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200415.029
DO  - 10.2991/aebmr.k.200415.029
ID  - Ariani2020
ER  -