How Website Characteristics Give Impact to Customer Loyalty on Online Stores Through Customer Satisfaction
- 10.2991/aebmr.k.200415.011How to use a DOI?
- Website Characteristic, customer satisfaction, customer loyalty, online business
The purpose of this study is to determine the effect of Website Characteristics on customer satisfaction and impact on customer loyalty in the online store. The population of this research is the first-grade student of Diploma 4 Management Accounting in State Polytechnic of Malang. Using a purposive sampling method dan solving formula 138 samples were collected. In this research, the analysis technique used was linear regression namely path analysis. By using 5% of the significance level, some conclusions can be obtained from this research. The constant value obtained significance (P) if 0.000 is smaller than 0.05. The conclusion that can be drawn based on the result of hypothesis testing on the F-test is that the design of the site, informative, security, and communication have a partially significant effect on the customer’s satisfaction, but the variable of shopping convenience has no significant effect partially on the customer’s satisfaction. Besides that, the design of the site, informative, security, and communication have a partially significant effect on the customer’s loyalty, but the variable of shopping convenience has no significant effect partially on the influence on customer loyalty.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Triesti Candrawati AU - Retno Widiastuti AU - Widi Dwi Ernawati PY - 2020 DA - 2020/04/17 TI - How Website Characteristics Give Impact to Customer Loyalty on Online Stores Through Customer Satisfaction BT - Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019) PB - Atlantis Press SP - 52 EP - 57 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200415.011 DO - 10.2991/aebmr.k.200415.011 ID - Candrawati2020 ER -