Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019)

How Website Characteristics Give Impact to Customer Loyalty on Online Stores Through Customer Satisfaction

Authors
Triesti Candrawati, Retno Widiastuti, Widi Dwi Ernawati
Corresponding Author
Triesti Candrawati
Available Online 17 April 2020.
DOI
https://doi.org/10.2991/aebmr.k.200415.011How to use a DOI?
Keywords
Website Characteristic, customer satisfaction, customer loyalty, online business
Abstract

The purpose of this study is to determine the effect of Website Characteristics on customer satisfaction and impact on customer loyalty in the online store. The population of this research is the first-grade student of Diploma 4 Management Accounting in State Polytechnic of Malang. Using a purposive sampling method dan solving formula 138 samples were collected. In this research, the analysis technique used was linear regression namely path analysis. By using 5% of the significance level, some conclusions can be obtained from this research. The constant value obtained significance (P) if 0.000 is smaller than 0.05. The conclusion that can be drawn based on the result of hypothesis testing on the F-test is that the design of the site, informative, security, and communication have a partially significant effect on the customer’s satisfaction, but the variable of shopping convenience has no significant effect partially on the customer’s satisfaction. Besides that, the design of the site, informative, security, and communication have a partially significant effect on the customer’s loyalty, but the variable of shopping convenience has no significant effect partially on the influence on customer loyalty.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
17 April 2020
ISBN
978-94-6252-955-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200415.011How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Triesti Candrawati
AU  - Retno Widiastuti
AU  - Widi Dwi Ernawati
PY  - 2020
DA  - 2020/04/17
TI  - How Website Characteristics Give Impact to Customer Loyalty on Online Stores Through Customer Satisfaction
BT  - Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019)
PB  - Atlantis Press
SP  - 52
EP  - 57
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200415.011
DO  - https://doi.org/10.2991/aebmr.k.200415.011
ID  - Candrawati2020
ER  -