What are Determinant Factors for Master Student (Gen Y) to Join on Indonesia’s Giant Digital Startup?
- DOI
- 10.2991/978-94-6463-026-8_8How to use a DOI?
- Keywords
- Employer branding; POF; Gen Y; Master program students
- Abstract
The research of the millennial generation (Generation Y) has been widely discussed in various theoretical and empirical studies. The purpose of this research is to provide the ideal company perspectives for Indonesian Generation Y master students and the factors that encourage them to join Indonesian digital startups. The analysis method used is SEM-PLS. The interviewees for this study are 191 master’s students studying economics, management, psychology, law, and IT in Indonesia. The results of this study show that salaries and diversity are the attractiveness of the company, while ethics and corporate social responsibility are the main reasons for joining the company. This study also confirmed the significant relationship between POF and organizational attractiveness and intention to apply. This study also cannot confirm the role of social networks in regulating the relationship between organizational attractiveness and intention to apply, and the relationship between POF and intention to apply.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Dediek Tri kurniawan AU - Afwan Hariri Agus Prohimi AU - Sopiah Sopiah AU - Yesiana Ihda Kusnayain PY - 2022 DA - 2022/12/10 TI - What are Determinant Factors for Master Student (Gen Y) to Join on Indonesia’s Giant Digital Startup? BT - Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021) PB - Atlantis Press SP - 67 EP - 79 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-026-8_8 DO - 10.2991/978-94-6463-026-8_8 ID - kurniawan2022 ER -