Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)

<Previous Article In Volume
Next Article In Volume>

What are Determinant Factors for Master Student (Gen Y) to Join on Indonesia’s Giant Digital Startup?

Authors
Dediek Tri kurniawan1, *, Afwan Hariri Agus Prohimi1, Sopiah Sopiah1, Yesiana Ihda Kusnayain1
1Department of Management, Universitas Negeri Malang, Malang, Indonesia
*Corresponding author. Email: dediek.kurniawan.fe@um.ac.id
Corresponding Author
Dediek Tri kurniawan
Available Online 10 December 2022.
DOI
10.2991/978-94-6463-026-8_8How to use a DOI?
Keywords
Employer branding; POF; Gen Y; Master program students
Abstract

The research of the millennial generation (Generation Y) has been widely discussed in various theoretical and empirical studies. The purpose of this research is to provide the ideal company perspectives for Indonesian Generation Y master students and the factors that encourage them to join Indonesian digital startups. The analysis method used is SEM-PLS. The interviewees for this study are 191 master’s students studying economics, management, psychology, law, and IT in Indonesia. The results of this study show that salaries and diversity are the attractiveness of the company, while ethics and corporate social responsibility are the main reasons for joining the company. This study also confirmed the significant relationship between POF and organizational attractiveness and intention to apply. This study also cannot confirm the role of social networks in regulating the relationship between organizational attractiveness and intention to apply, and the relationship between POF and intention to apply.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
10 December 2022
ISBN
10.2991/978-94-6463-026-8_8
ISSN
2352-5428
DOI
10.2991/978-94-6463-026-8_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dediek Tri kurniawan
AU  - Afwan Hariri Agus Prohimi
AU  - Sopiah Sopiah
AU  - Yesiana Ihda Kusnayain
PY  - 2022
DA  - 2022/12/10
TI  - What are Determinant Factors for Master Student (Gen Y) to Join on Indonesia’s Giant Digital Startup?
BT  - Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)
PB  - Atlantis Press
SP  - 67
EP  - 79
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-026-8_8
DO  - 10.2991/978-94-6463-026-8_8
ID  - kurniawan2022
ER  -