Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)

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Market-Based Innovation Capability: A Perspective of Resource Advantage Theory of Competition

Authors
Tumpal P. Situmorang1, 2, *, Farida Indriani2
1Faculty of Economics and Business, Diponegoro University, Semarang, Indonesia
2Faculty of Economics, Wira Wacana Christian University, Sumba Timur, Indonesia
*Corresponding author. Email: tumpalpsitumorang@gmail.com
Corresponding Author
Tumpal P. Situmorang
Available Online 10 December 2022.
DOI
10.2991/978-94-6463-026-8_22How to use a DOI?
Keywords
Entrepreneurial exploration opportunity; Market-based innovation capability; Market penetration; Marketing performance
Abstract

Highly competitive environment requires a company to explore any market opportunities for it to maintain its business quality. Company’s capability to identify market opportunities will raise its sustainability and competitive advantage, which may potentially improve its performance. Competitive advantage is an organization’s capability to develop its resources. With its capability enhanced, a company may potentially produce innovative products. The purpose of this research was to examine the gap between entrepreneurial opportunity and marketing performance with Market-Based Innovation Capability as the variable to improve marketing performance. The research samples were business owners in the creative industry in Central Java. The results show that market-based innovation capability as the mediating variable was capable of improving marketing performance, and market penetration power was also capable of improving marketing performance.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
10 December 2022
ISBN
10.2991/978-94-6463-026-8_22
ISSN
2352-5428
DOI
10.2991/978-94-6463-026-8_22How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tumpal P. Situmorang
AU  - Farida Indriani
PY  - 2022
DA  - 2022/12/10
TI  - Market-Based Innovation Capability: A Perspective of Resource Advantage Theory of Competition
BT  - Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)
PB  - Atlantis Press
SP  - 191
EP  - 203
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-026-8_22
DO  - 10.2991/978-94-6463-026-8_22
ID  - Situmorang2022
ER  -