Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)

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The Effect of Green Product Attributes and Eco Label Information on Green Purchasing Decision

(A Study on Consumers of Rinso Anti – Stained Detergent)

Authors
Asminah Rachmi1, *, Rr. Tri Istining Wardani1, Dwi Sudjanarti1
1Business Administration Department, Politeknik Negeri Malang, Malang, Indonesia
*Corresponding author. Email: asminah@yahoo.com
Corresponding Author
Asminah Rachmi
Available Online 10 December 2022.
DOI
10.2991/978-94-6463-026-8_12How to use a DOI?
Keywords
Green product attributes; Eco label information; Green purchasing decision
Abstract

This study aims to investigate the effect of green product attributes, and eco label information to green purchasing decision (a study on consumers of Rinso Anti Noda detergent). Purposive sampling method was applied for data collection to 114 samples. Data analysis used multiple regression analysis. The study result showed that green product attributes and ecolabel information partially have significant effect on green purchasing decision. Furthermore, green product attributes and Eco label information simultaneously has significant effect on green purchasing decision. These findings support the importance of the green marketing of green preen products since there is an increasing awareness on green environment among consumers and society in recent years.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
10 December 2022
ISBN
10.2991/978-94-6463-026-8_12
ISSN
2352-5428
DOI
10.2991/978-94-6463-026-8_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Asminah Rachmi
AU  - Rr. Tri Istining Wardani
AU  - Dwi Sudjanarti
PY  - 2022
DA  - 2022/12/10
TI  - The Effect of Green Product Attributes and Eco Label Information on Green Purchasing Decision
BT  - Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)
PB  - Atlantis Press
SP  - 109
EP  - 117
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-026-8_12
DO  - 10.2991/978-94-6463-026-8_12
ID  - Rachmi2022
ER  -