Proceedings of the 2015 International Conference on Automation, Mechanical Control and Computational Engineering

Pricing Mechanism Design of Supply Chain under Game Theory

Authors
Sheng Zhong, Bingjie Luo
Corresponding Author
Sheng Zhong
Available Online April 2015.
DOI
10.2991/amcce-15.2015.120How to use a DOI?
Keywords
game theory; supply chain; pricing; optimal configuration
Abstract

Within the framework of game theory, through building model of game theory, this paper starts from the perspective of supply chain’s systematic coordination, emphasizes the needs of cooperative partners’ coordination and the equilibrium strategy of price, and regards both parties of supply chain enterprises with close interaction, game and coordination relationship. Under the decision-making objective of maximum profit in supply chain system, this paper takes supply chain cost as basis and cooperative relationship as bond, studies the issues of needs and price decision of manufacturers and distributors, and makes reasonable distributions of the profit in supply chain system, to make price-making and capital flow change in coordination with logistics and information flow, so as to elevate the overall operation efficiency of the cooperative partnership of supply and requistioning parties in supply chain, and to reach the goal of rational configuration and optimization of resources in supply chain.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2015 International Conference on Automation, Mechanical Control and Computational Engineering
Series
Advances in Intelligent Systems Research
Publication Date
April 2015
ISBN
10.2991/amcce-15.2015.120
ISSN
1951-6851
DOI
10.2991/amcce-15.2015.120How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Sheng Zhong
AU  - Bingjie Luo
PY  - 2015/04
DA  - 2015/04
TI  - Pricing Mechanism Design of Supply Chain under Game Theory
BT  - Proceedings of the 2015 International Conference on Automation, Mechanical Control and Computational Engineering
PB  - Atlantis Press
SP  - 1409
EP  - 1415
SN  - 1951-6851
UR  - https://doi.org/10.2991/amcce-15.2015.120
DO  - 10.2991/amcce-15.2015.120
ID  - Zhong2015/04
ER  -