Proceedings of the 2015 International Conference on Automation, Mechanical Control and Computational Engineering

Fusion Recognition Model and Control Strategy of Mobile Location Based on WAP and WLAN

Authors
Guang Chen, Qingbo Sun, Xiaohua Wu
Corresponding Author
Guang Chen
Available Online April 2015.
DOI
https://doi.org/10.2991/amcce-15.2015.139How to use a DOI?
Keywords
Electronic commerce; Multivariate; F test; PDA code; WAP; WLAN
Abstract
In order to meet the demand of consumers shopping whenever and wherever possible to improve the enterprise's sales performance, based on the mode of WAP mobile phone online shopping and combined with the WLAN wireless local area network, this paper designs e-commerce marketing system. The system uses the form of PDA code to search for the consumer users, using F test and multivariate regression model carry out study on the user data, so the system has the automatic positioning function of target user, so as to realize the feedback regulation process of marketing strategy. For the trading company electric hardware system, tracking data statistics found that WLAN mobile e-commerce platform can effectively improve the mobile terminal sales performance based on WAP and the system is more stable, which provides technical reference for the study of electronic commerce.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Automation, Mechanical Control and Computational Engineering
Part of series
Advances in Intelligent Systems Research
Publication Date
April 2015
ISBN
978-94-62520-64-6
ISSN
1951-6851
DOI
https://doi.org/10.2991/amcce-15.2015.139How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Guang Chen
AU  - Qingbo Sun
AU  - Xiaohua Wu
PY  - 2015/04
DA  - 2015/04
TI  - Fusion Recognition Model and Control Strategy of Mobile Location Based on WAP and WLAN
BT  - 2015 International Conference on Automation, Mechanical Control and Computational Engineering
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/amcce-15.2015.139
DO  - https://doi.org/10.2991/amcce-15.2015.139
ID  - Chen2015/04
ER  -