E-Commerce System for an Electronic Product (Case Study of an E-Commerce Company)
- https://doi.org/10.2991/apbec-18.2019.1How to use a DOI?
- cost-benefit analysis, e-commerce system, electronic products, disruptive innovation, business challenges, global economy
The present study intends to aid e-commerce companies in making decisions concerning their midterm planning for new product expansion related to existing watch products or other products that might be easily distributed by packing well and being dispatched by an expedition company. This study helps a company’s decision-making process by creatinga cost-benefit analysis for electronic products under two conditions: either selling electronic products by using the company’s current existing ecommerce system, which is connected with their previous watch product, or selling electronic products through the company’s brand-new e-commerce system, which is completely separated from their previous watch product. This study uses a holding company and its e-commerce website, named Jamtangan.com, as its sample and adopts a method ofcost-benefit analysis, such as the present value method, net cost-benefit ratio, and return on investment. This study helps the company make a better decision on which of the sales channels is profitable: either selling electronic products through the company'sexisting e-commerce system, which is connected with their previous watch product, or selling electronic products through the company’s brand-new ecommerce system, which is completely separated from its previous watch product. From this study, the company also makes a better decision on how to expand itsnew product in the face ofbusiness challenges in the global economy and disruptive innovation phenomena.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Allandreyanto Allandreyanto AU - Fitri Ismiyanti PY - 2019/07 DA - 2019/07 TI - E-Commerce System for an Electronic Product (Case Study of an E-Commerce Company) BT - Proceedings of the Asia Pacific Business and Economics Conference (APBEC 2018) PB - Atlantis Press SP - 1 EP - 5 SN - 2352-5428 UR - https://doi.org/10.2991/apbec-18.2019.1 DO - https://doi.org/10.2991/apbec-18.2019.1 ID - Allandreyanto2019/07 ER -