Proceedings of the Asia Pacific Business and Economics Conference (APBEC 2018)

E-Commerce System for an Electronic Product (Case Study of an E-Commerce Company)

Authors
Allandreyanto Allandreyanto, Fitri Ismiyanti
Corresponding Author
Allandreyanto Allandreyanto
Available Online July 2019.
DOI
https://doi.org/10.2991/apbec-18.2019.1How to use a DOI?
Keywords
cost-benefit analysis, e-commerce system, electronic products, disruptive innovation, business challenges, global economy
Abstract

The present study intends to aid e-commerce companies in making decisions concerning their midterm planning for new product expansion related to existing watch products or other products that might be easily distributed by packing well and being dispatched by an expedition company. This study helps a company’s decision-making process by creatinga cost-benefit analysis for electronic products under two conditions: either selling electronic products by using the company’s current existing ecommerce system, which is connected with their previous watch product, or selling electronic products through the company’s brand-new e-commerce system, which is completely separated from their previous watch product. This study uses a holding company and its e-commerce website, named Jamtangan.com, as its sample and adopts a method ofcost-benefit analysis, such as the present value method, net cost-benefit ratio, and return on investment. This study helps the company make a better decision on which of the sales channels is profitable: either selling electronic products through the company'sexisting e-commerce system, which is connected with their previous watch product, or selling electronic products through the company’s brand-new ecommerce system, which is completely separated from its previous watch product. From this study, the company also makes a better decision on how to expand itsnew product in the face ofbusiness challenges in the global economy and disruptive innovation phenomena.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Asia Pacific Business and Economics Conference (APBEC 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2019
ISBN
978-94-6252-766-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/apbec-18.2019.1How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Allandreyanto Allandreyanto
AU  - Fitri Ismiyanti
PY  - 2019/07
DA  - 2019/07
TI  - E-Commerce System for an Electronic Product (Case Study of an E-Commerce Company)
BT  - Proceedings of the Asia Pacific Business and Economics Conference (APBEC 2018)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5428
UR  - https://doi.org/10.2991/apbec-18.2019.1
DO  - https://doi.org/10.2991/apbec-18.2019.1
ID  - Allandreyanto2019/07
ER  -