Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019)

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Tourism Potential Identification in Optimizing the Pasir Padi Beach Development Strategy

Authors
Nanang Wahyudin, Sandy Pratama, Muhammad Faisal Akbar
Corresponding Author
Nanang Wahyudin
Available Online 13 August 2020.
DOI
10.2991/aebmr.k.200812.012How to use a DOI?
Keywords
development strategy, importance performance analysis, tourism, beach
Abstract

The objective of this research is to identify the tourism potential development of Pasir Padi Beach and offer a program of development focusing on improving the tourism attraction based on the tourists’ judgment. The method used for this research is mixed-methods; qualitative analysis using IPA (Importance Performance Analysis) to identify the conditions of the research variables as well as every indicator supported by gap analysis and descriptive quantitative analysis in order to elucidate the strength and weakness by means of SPSS analysis tool version 22. Regarding to the number of respondents, 60 tourists are selected through non-probability sampling and Convenience Sampling. The result shows that there are one variable included in the main priority to be improved, and seven indicators included in the main priority to be improved and developed. Thus, the research proves that the attraction variable and sea water quality indicator, transportation availability, shower and clean water facility, quantity and quality of the toilet, rubbish bin availability, cleanliness quality, and environment awareness are the main prioritized indicators and variables to be improved and developed.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
13 August 2020
ISBN
10.2991/aebmr.k.200812.012
ISSN
2352-5428
DOI
10.2991/aebmr.k.200812.012How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Nanang Wahyudin
AU  - Sandy Pratama
AU  - Muhammad Faisal Akbar
PY  - 2020
DA  - 2020/08/13
TI  - Tourism Potential Identification in Optimizing the Pasir Padi Beach Development Strategy
BT  - Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019)
PB  - Atlantis Press
SP  - 61
EP  - 65
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200812.012
DO  - 10.2991/aebmr.k.200812.012
ID  - Wahyudin2020
ER  -