Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

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Factors Affecting Consumer’s Online Shopping Behavior During the Covid-19 Pandemic: An Integrative Model

Authors
Nguyen Thi Mai Anh1, *, Nguyen Thi Hue1
1School of Economics and Management, Hanoi University of Science and Technology, Hanoi, Vietnam
*Corresponding author. Email: anh.nguyenthimai@hust.edu.vn
Corresponding Author
Nguyen Thi Mai Anh
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-076-3_7How to use a DOI?
Keywords
Online Shopping; COVID-19; Technology Acceptance Model (TAM); Theory of Planned (TPB); Perceived Risk
Abstract

Along with the development of the Internet and digital technologies, online shopping is becoming more and more popular worldwide in recent years. It is worth noting that online shopping has been increasingly noticeable by consumers in the half of 2020, since the COVID-19 pandemic outbreak. Amidst the complicated developments of the COVID-19 pandemic over the past year, Vietnam has seen strong growth in online shopping in terms of the number of online shopping users and purchase revenue, contributing significantly to national economic growth. However, up until now, there are not many studies on the online shopping behavior of Vietnamese customers in the context of the COVID-19 pandemic. Hence, this paper aims to review existing studies of online shopping behavior and then propose an integrative model to understanding consumer behavior commendations towards online shopping, help companies deal with similar situations in the future.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
12 December 2022
ISBN
10.2991/978-94-6463-076-3_7
ISSN
2352-5428
DOI
10.2991/978-94-6463-076-3_7How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nguyen Thi Mai Anh
AU  - Nguyen Thi Hue
PY  - 2022
DA  - 2022/12/12
TI  - Factors Affecting Consumer’s Online Shopping Behavior During the Covid-19 Pandemic: An Integrative Model
BT  - Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
PB  - Atlantis Press
SP  - 98
EP  - 113
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-076-3_7
DO  - 10.2991/978-94-6463-076-3_7
ID  - Anh2022
ER  -